7/28/2019 Research Methodology.docx Rahul
1/33
1
RESEARCH METHODOLOGY
PROJECT REPORT ON
ADDICTION OF SOCIAL MEDIA IN YOUNGGENRATION
Project report submitted to SKN SSBM in partial fulfillment of requirement
of research Methodology.
By
LAKHAN SHARMA (68)
RAHUL MENGHAR (39)
DHREEJ MALPE (37)
Under the guidance of
Prof. MANJULA DULIPALA
7/28/2019 Research Methodology.docx Rahul
2/33
2
AcknowledgementAny project never falls short of its expectations unless
guided by the right person at right time. Success of project is an
outcome of hard work in right direction and professionalguidance.
I am grateful to the Honorable Dean Dr. John Peter for
providing all necessary facilities to carry out the project work and
whos encouraging what has been a perpetual source of
inspiration.
It is my foremost duty to express my deep since of guidance
and respect to the guide Prof. Manjula Dhulipala for his upliftingtendency and inspiring us for making up this project work
completely successful.
I am indebted to the library personnels for offering all the
help in completing the project work. Last but not lest o is thankful
to our students and those helped me directly or indirectly
throughout this project work
LAKHAN SHARMA
RAHUL MENGHAR
DHREEJ MALPE
Date:
Place:
7/28/2019 Research Methodology.docx Rahul
3/33
3
DECLARATION
We, the undersigned, hereby declare that the project report
entitled. ADDICTION OF SOCIAL MEDIA Written and
submitted by us to SKN school of management studies, in
fulfillment of the requirement for the subject of Research
Methodology under the guidance of PROF. MANJULA
DULIPALA. This is original work and the conclusions drawn
therein are based on the material collected by our self.
Sr. no Name Roll no Sign
1 LAKHAN SHARMA 68
2 RAHUL MENGHAR 39
3 DHIRAJ MALPE 37
Place:-
Date:-
7/28/2019 Research Methodology.docx Rahul
4/33
4
Index
Sr.No Chapter
1. Introduction
2. Company profile
3. Research methodology
4. Data analysis
5. Observations and findings
6. Recommendation / suggestion
7. Conclusion
8. Bibliography
9. References
11. Annexure question
7/28/2019 Research Methodology.docx Rahul
5/33
5
Introduction
This study examine young generation addiction of social media with specific
regards to facebook, twitter,linkedin etc.
The internet has an indescribable power to influence, connect and mobilize
the current population .Technological advances are no longer shocking but simply
expected. Todays society has different expectations for all types of relationships.
s. Relationships are now different because the tools used to maintain peer to-
peer connections have undergone a vast alteration. The primary focus is on the
Internet and, with that, the development of social media .social media users are
also referred as net generation who have grown up understanding the power of
the internet .young generation unconsciously addicted to social media and as
result they feel constant societal pressure to be connected with their peer
through maintaining a continuous connection with technology.
Independent research has been done concerning young generation
dependence on social media.
7/28/2019 Research Methodology.docx Rahul
6/33
6
OBJECTIVES OF OUR STUDY
1. Popularity/VisibilityWe would like to build a large digital following andincrease visibility for our brand.
2. Media AttentionWe would like to attract the attention of bloggers andjournalists for the purpose of gaining press mentions and coverage.
3. Influencer AttractionWe would like to create a word-of-mouthcampaign, starting with those most influential in the appropriate areas for
our product/service.
4. SalesWe want this campaign to lead to an increase in sales, anddiscernible ROI from the program.
5. EngagementWe would like customers and prospective customers tointeract with our brand, answer our questions and let us know how they
feel about our products/services.
LIMITATIONS
o They are mostly people who have already bought something from you; assuch they have a vested interest in your companys future
o You have no opportunity to pre-screen research participants forobjectivity
o Not everyone uses social media, and, of those that do many are notwilling to spend time responding to your research questions
o The people who do respond are those either who have time on their handsor who have very strong opinions on the subject under discussion
7/28/2019 Research Methodology.docx Rahul
7/33
7
facebookfacebook is a social networking service launched in February 2004, owned and
operated by Facebook Inc. Facebook was founded by Mark Zuckerberg .
industry internet
type of site- social networking service
employees -4619 [till 2012]
net incomeUS$ 53million [2012]
productsnews feed,timeline,graph search,message,photos &
videos,groups,events,pages.
More than 1 billion people use Facebook.
A January 2009 complete .com study ranked facebook as the most used social
networking service by worldwide monthly active users. Facebook has the ability
to bring people together in a wide variety of relationships. s. A major factor
contributing to the high usability of social media is that it connects people without
any boundaries Facebook is both a consumer and contributor of free and open
source software.
7/28/2019 Research Methodology.docx Rahul
8/33
8
Twitter is an online social networking service and microblogging service thatenables its users to send and read text based message up to 140 characters ,known
as tweets. Twitter was created in march 2006 by Jack Dorsey and by July , the
social networking sites was launched The service rapidly gained worldwide
popularity, with over 500 million registered users as of 2012, generating over 340
million tweets daily and handling over 1.6 billion search queries per day.
Industry internet
Headquarters- san francisco , United States
Area served- worldwide
7/28/2019 Research Methodology.docx Rahul
9/33
9
Research methodology
This research is made with the help of primary and secondary data
1) Primary dataResearch through sample questionnaire
2) Secondary dataInformation collected through various internet websites.
3) Sources of study
Sampling of questioners
Survey on 50 peoples hostel, cafeteria, & staff quarter
Area of survey Sinhgad campus
7/28/2019 Research Methodology.docx Rahul
10/33
10
We found different different Age group people
TABLE NO. 1.1
AGE NO.of people out of 50
16 0
17-21 29
22-25 16
26-30 2
31- Above 3
TABLE NO.1.1
According to our survey
under16
0%
17-21
57%
22-25
33%
26-30
4%
31& above
6% No of people
7/28/2019 Research Methodology.docx Rahul
11/33
11
Maximum people under age 17-21 are using social media 57% are of 17-21 age group. 33.33% are of 22-25 age group. 3.70% are of 26-30 age group. Minimum are from 26-30 age group 5.5% are of 31 and above. Male female ratio of using social media.
TABLE NO. 1.2
Gender No.of peopleMale 32
Female 18
TABLE NO. 1.2
According to survey
no of persons
Column1
Column2
0
5
10
15
20
25
30
35
maleFemale
no of persons
7/28/2019 Research Methodology.docx Rahul
12/33
12
64% of social media users are males. 36 % are females.
Type of social media people use or follow on a regular basis
TABLE NO. 1.3
Using social media on regular basis No.of people
Twiter 5
Facebook 37
Linkedin 2
My space 0
Other 6
TABLE NO. 1.3
0
5
10
15
20
25
30
35
40
45
50
Twitter Facebook Linkedin myspace other
Series 1
7/28/2019 Research Methodology.docx Rahul
13/33
13
According to survey
9.37% are using twitter. 75% are using facebook. 1.56%are using linkedin. 0%are using myspace. 12.5%are using other.
Maximum people are using facebookTotal time people spend on social media site daily
TABLE NO. 1.4
Total time spend on social media No. of people
Less then 30 min. 23
31 to 60 min. 22
61 to 90 min. 3
90 above 2
7/28/2019 Research Methodology.docx Rahul
14/33
14
y
TABLE NO.1.4
According to survey
46.29% people are spending less than 30 minutes. 44.44% are spending 31to60 minutes. 7.4% are spending 61to90 minutes. 1.8% are spending 91to120 minutes.Maximum people are spending less than 30 minutes on social media sites.
Addiction of social media.
TABLE NO.1.5Addictio n of social media No. of people
Strongely Agree 5
Agree 20
Natural 12
Disagree 8
0
5
10
15
20
25
30
less than 30 mins 31 to 60 mins 61 to 90 mins 91 to 120mins
No people
7/28/2019 Research Methodology.docx Rahul
15/33
15
Strongely disagree 5
TABLE NO.1.5
According to survey
9.25% are strongly agreed that they are addicted to social media 40% are agreed that they are addicted to social media. 25.9% are neutral. 16.66% disagree that they are addicted to social media. 7.40% are strongly disagreed.Maximun people are agreed they are addicted to social media
Find that they spend more time than intended on social media.
TABLE NO. 1.6
Spend more time intended on social No. of people
Very Often 3
Often 11
9%
41%
26%
17%
7%
no of people
strongly agree agree neutral disagree strongly disagree
7/28/2019 Research Methodology.docx Rahul
16/33
16
Never 7
Sometime 21
Rarely 4
Very Rarely 4
TABLE NO. 1.6
According to survey
5.5% feel that they spend very often more than intended time on socialmedia.
22.22% feel that they often spend more time than intended on socialmedia.
14.8% feel that they never spend more time than intended on social media 42.59% feel that they sometimes spend more time than intended on social
media.
7.4% feel that they rarely spend more than intended time on social media.
0
5
10
15
20
25
very often often never sometimes rarely very rarely
Series 1
7/28/2019 Research Methodology.docx Rahul
17/33
17
7.4% feel that they very rarely spend more than intended time on socialmedia.
Maximum people feel that they sometimes spend more than intended time on
social media.
They check their social media sites before something else that they
need to do.
TABLE NO. 1.7
Spend more time intended on social No. of people
Very Often 4
Often 12
Sometime 21
Rarely 4
Very Rarely 6
Never 3
TABLE NO. 1.7
no of people
Column1
Series 30
5
10
15
20
25
no of people
7/28/2019 Research Methodology.docx Rahul
18/33
18
According to survey
7.4% people feel that they very often check their social media sites beforesomething else that they need to do.
25.9 % people feel that they often check their social media sites beforesomething else that they need to do.
42.59% people feel that they sometimes check their social media sitesbefore something else that they need to do.
9.25% people feel that they rarely check their social media sites beforesomething else that they need to do.
11.11% feel that they very rarely check their social media sites beforesomething else that they need to do.
3.70% feel that they never check their social media sites before somethingelse that they need to do.
Maximum people feel that sometimes they check their social media sites before
something else that they need to do.
They feel their productivity suffers because of social media.
TABLE NO. 1.8
People feel their productivity No. of people
Very Often 5
Often 10
Sometime 15
Rarely 7
Very Rarely 0
Never 13
7/28/2019 Research Methodology.docx Rahul
19/33
19
TABLE NO.1.8
According to survey
10 % people feel that their productivity suffer very often because ofsocial media.
20 % people feel that their productivity often suffer because of socialmedia.
25% people feel that their productivity never suffer because of socialmedia.
30% people feel that their productivity sometimes suffers because ofsocial media.
15% people feel that their productivity suffer rarely because of socialmedia.
None of them feel that their productivity very rarely suffer becauseof social media.
Maximum people feel that their productivity sometimes suffer because of social
media.
very often
9%often
20%
never
26%
sometimes
30%
rarely
15%
very rarely
0%
No of people
7/28/2019 Research Methodology.docx Rahul
20/33
20
They try to cut down their amount of time they spend online and fail.
TABLE NO. 1.9
People feel their productivity No. of people
Very Often 0
Often 5
Sometime 28
Rarely 2
Very Rarely 8
Never 7
TABLE NO. 1.9
According to survey
0% people feel that they very often try to cut down the amount of timethey spent online and fail.
10% people feel that they often try to cut down the amount of time theyspent online and fail.
0
5
10
15
20
25
30
very often often sometimes rarely very rarely never
no of people
no of people
7/28/2019 Research Methodology.docx Rahul
21/33
21
55% people feel that they sometimes try to cut down the amount of timethey spent online and fail.
5% people feel that they rarely try to cut down the amount of time theyspent online and fail.
15% people feel that they very rarely try to cut down the amount of timethey spent online and fail.
15% people feel that they never try to cut down the amount of time theyspent online and fail.
Maximum people people feel that they sometimes try to cut down the amount of
time they spent online and fail.
They find them self saying just few more minutes while using social
media
TABLE NO.2.1
Find some pople saying just few
more mini. While using social md.
No. of people
Often 0
Sometime 5
Rarely 28
Very Rarely 7
Never 10
7/28/2019 Research Methodology.docx Rahul
22/33
22
TABLE NO. 2.1
According to survey
0% people find often them self saying just few more minutes while usingsocial media.
11% people find sometimes them self saying just few more minutes whileusing social media.
55% people find rarely them self saying just few more minutes while usingsocial media.
15% people find very rarely them self saying just few more minutes whileusing social media.
19% people find never them self saying just few more minutes while usingsocial media.
Maximum people feel that they sometimes find rarely them self saying just few
more minutes while using social media.
0
5
10
15
20
25
30
35
often sometimes rarely very rarely never
no of people
no of people
7/28/2019 Research Methodology.docx Rahul
23/33
23
People comment on their social media usage
TABLE NO.2.2
TABLE NO. 2.2
According to survey
15% people feel very often other comment on their social media usage. 15% people feel often other comment on their social media usage. 25% people feel sometimes other comment on their social media usage. 25% people feel rarely other comment on their social media usage.
20% people feel very rarely other comment on their social media usage.
very ofen
15%
ofen
15%
sometimes
26%
rarely
26%
verry rarely
18%
never
0%
no of people
People comment on social media No. of people
Very Often 8
Often 7
Sometime 13
Rarely 12
Very Rarely 10
Never 0
7/28/2019 Research Methodology.docx Rahul
24/33
24
No one people feel that never other comment on their social media usage.Maximum people feel that no one comment on social media usage.
How is social media useful
Maximum people feel that social media is useful to them as it helps them toconnect them with their friends and gain knowledge and for their business
advertisements
the future of social media Most of the people think that the future of the social media is very bright .who will compete with facebook
Most of the people think that no one can compete with facebook becauseof easy access.
Where as some of them think that twitter and google+ can compete withfacebook.
They ever advertise on facebook.
TABLE NO. 2.3
They ever advertise on facebook No. of people
Yes 20
No 30
7/28/2019 Research Methodology.docx Rahul
25/33
25
TABLE NO. 2.3
According to the survey
40% of the people have advertise on facebook. 60% of the people havent advertise on facebook. Maximum number of havent advertise on facebook.
0
5
10
15
20
25
30
35
YES NO
NO OF PEOPLE
7/28/2019 Research Methodology.docx Rahul
26/33
26
Observations and Findings
Social media usage has increased rapidly in youth in past few years. Social media has become very large source of information.
Social media has some advantages as well as some disadvantages
Advantages- people can connect anywhere in the world
Less efforts ,user-friendly
7/28/2019 Research Methodology.docx Rahul
27/33
27
suggestionMake sure your social profiles are complete and up to date
Cross promote your social profiles.
Check your email contacts for new people to connect with on
social networks, and do this periodically.
Stop buying followers and fans
Use Google Analytics to measure your social media efforts.
7/28/2019 Research Methodology.docx Rahul
28/33
28
Conclusion
Thisproject helped to gain to knowledge about social
networking site. Today social networking became amedicine which has no expiry date. Social networking is
like a mosquito net in which people are connected with
each other through this everyone is connected with each
other. It works as a middle men between all people
connected to each others.
7/28/2019 Research Methodology.docx Rahul
29/33
29
Bibliography
1)Survey with the help of questionnaire.Internet Sites:-
1)www.Facebook.com2)Facebook incorporation
3)Twitter
http://www.facebook.com/http://www.facebook.com/http://www.facebook.com/http://www.facebook.com/http://www.facebook.com/7/28/2019 Research Methodology.docx Rahul
30/33
30
Questionnaires
Sinhgad Technical Education Societys
SKN SINHGAD SCHOOL OF BUSINESS MANAGEMENT
Survey about use of social mediaName: -------------------------------------------
occupation ------------------------- location ------------------_
Contact No.:-------------------------------- Time-----------------------
Date: ---------------------------------
Appendix A: Survey Questionnaire
Q:1 AGE
A) 16 and Under B) 17-21
C) 22-25 D)26-30 E)31 AND OVER
Q.2 Gender
A) Male B)Female
General Social Media Use
Q:3 What type of Social Media do you use or follow on a regular basis? Check all that apply.
A) Twitter B) Facebook
C) LinkedIn D) MySpace E) Other
Q:4 ho time do you spend on social media sites daily?
A) Less than 30 Minutes B) 31-60 Minutes
C) 61-90 Minutes D) 91-120 Minutes
7/28/2019 Research Methodology.docx Rahul
31/33
31
Self-Perception
Q:5. Do you feel that you are addicted to Social Media?
A) Strongly Agree B) Agree
C) Neutral D) Disagree E) Strongly Disagree
Six Components of Social Media
Q:6. How often do you find that you spend more time than intended on Social Media?
A)Very Often B B) often c) Never
D) Sometimes E) Rarely F) Very Rarely
Q:7. How often do you check your social media sites before something else that you need to do?
A) Very Often B) Often C) Sometimes
D) Rarely E) Very Rarely F) Never
Q:8. How often do you feel your productivity suffers because of social media?
A)Very Often B) Often C)Never
D)Sometimes E) Rarely F) Very Rarely
Q:9. How often do you try to cut down the amount of time you spend online and fail?
A)Very Often B)Often C) Sometimes
D) Rarely E)very Rarely F) Never
Q:10. How often do you find yourself saying just a few more minutes when using social media.?
A)Very Often B)Often C) Sometimes
D) Rarely E) Very Rarely F) Never
Q:11. How often do other people comment on your social media usage?
A)Very Often B) Often C) Sometimes
D) Rarely E) Very Rarely F) Never
Q:12 How social media is useful by your view?
---------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------------------
7/28/2019 Research Methodology.docx Rahul
32/33
32
Q 13. What is the future of social media ?
-------------------------------------------------------------------------------------------------------------------------------
Q14. Who can compete facebook in future?
------------------------------------------------------------------------------------------------------------------------------------------
Q15.Have you ever advertise on facebook?
yes No
-------------
Signature
Thank you
7/28/2019 Research Methodology.docx Rahul
33/33
Top Related