Download - Research

RESEARCH

GRADY.ANTHONY.JIANENG.JOVIAN.MERVIN.ZEPENG

SINGAPORE TOURISM BOARD

CHANGI BEACH

CHANGI BEACH

Recommendations

CHANGI BEACH

Historical Significance

CHANGI BEACH

Amenities

CHANGI BEACH

Development

CHANGI BEACH

Events

CHANGI BEACH

Locals and TouristsInteraction

THE CITY

TOURISTS

Singapore Flyer Esplanade Merlion Park0

20

40

60

80

100

120

140

160

180

200

Tourists

Tourists

SINGAPORE FLYER

44%

56%

Gender

MaleFemale

SINGAPORE FLYER

32%

54%

13%

2%

Age

<1819-4546-70>70

SINGAPORE FLYER

83%

14%

3%

Ethnic Origin

AsianCaucasianAfricanUnknown

SINGAPORE FLYER

12%

33%49%

6%

Grouping

IndividualTour GroupFamiliesPeers

SINGAPORE FLYER

BEQA +13

76/100

SINGAPORE FLYER

lack of variety

SINGAPORE FLYER

Unfriendly shopkeepers

SINGAPORE FLYER

Foreign cuisine

SINGAPORE FLYER

Rainforest

SINGAPORE FLYER

Location

SINGAPORE FLYER

“are we just sitting on a giant ferris wheel?

SG FLYER

Disorganised route along Raffles Avenue leading to the Esplanade

Construction and the deserted floating stadium on the left

SINGAPORE FLYER

Recommendations

SINGAPORE FLYER

Shopping mall

SINGAPORE FLYER

Pre-flyer walk

SINGAPORE FLYER

Ground level exhibits

FLYER-ESPLANADE

The route from the flyer to the esplanade should be more clearly marked

• The scenic view of the CBD• YOG Photoscape

ESPLANADE

49%51%

Gender

MaleFemale

ESPLANADE

31%

67%

2%

Age

<1819-4546-70>70

ESPLANADE

64%

36%

Ethnic Origin


ESPLANADE

27%

37%

37%

Grouping


ESPLANADE

BEQA +15

79/100

ESPLANADE

Least tourists

ESPLANADE

Roof terrace

ESPLANADE

Outdoor theatre

ESPLANADE

Recommendations

ESPLANADE

Exhibits

ESPLANADE

Outdoor theatre

ESPLANADE

Publicity

ESPLANADE

Signage

ESPLANADE

Locals and Tourists Interaction

MERLION PARK

48%52%

Gender

MaleFemale

MERLION PARK

15%

68%

13%

4%

Age

<1819-4546-70>70

MERLION PARK

47%

45%

9%

Ethnic Origin


MERLION PARK

15%

18%

37%

30%

Grouping


MERLION PARK

BEQA +15

66/100

MERLION PARK

Lack of variety

MERLION PARK

Shelter

MERLION PARK

History

MERLION PARK

Concentration of tourists

MERLION PARK

Safety issues

MERLION PARK

More shops

MERLION PARK

Information centre

MERLION PARK

Accessibility around statue

MERLION PARK

Locals and touristsinteraction

ESPLANADE PARK

Monuments

ESPLANADE PARK

Lack of activities

ESPLANADE PARK

Double parking

REFERENCES

http://en.wikipedia.org/wiki/Esplanade_Park

http://www.nparks.gov.sg/cms/index.php?option=com_visitorsguide&task=parks&id=15&Itemid=73

http://www.esplanade.com/about_the_centre/venues/theatre/index.jsp

http://en.wikipedia.org/wiki/Sook_Ching_massacre

http://www.myonlinetour.com/poi/changibeach/history.htm












THANK YOU (: