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Knowing what customers want allows you to anticipate their needs and exceed their expectations. SVS is here to help to do just that with our 2015 consumer research focused on digital gift card sentiment. Our goal is to provide leading edge information that guides the development of stored value best practices to measurably increase your sales.

WHAT DIGITAL CONSUMERS WANT

Work with our seasoned Account Management Team to develop best practices suited to your brand and your business objectives.

PUTTING CONSUMER RESEARCH AND THOUGHT LEADERSHIP TO WORK FOR YOU.

WHAT CONSUMERS

DON’T LIKEabout the

DIGITAL GIFTING EXPERIENCE

Inability to add digital cards

to a mobile app

Frustrations and time wasting with less

than seamless purchase/redemption

Having to locate an email associated with a digital gift

Holding up checkout lines due to execution issues

Causing any inconvenience to gift recipients, cashiers or consumers waiting in line

One third of all consumers report wanting to store digital cards

in a mobile wallet or app

Cross purchase and redemption experiences

Intuitive execution

Personalized delivery

Ability to keep phone at redemption

Confidence that gift card will reach recipient

Ease in storing card balance

Push notifications with time-based and location-based information

Over half of all consumers report interest in push notifications

Purchase Send Receive Use After Use

Offer all channels for purchase

Offer all channels for receipt

Show email sender as the giver

Provision physical card or email into

mobile app

App and wallet ease of use

Provide personalization with a bypass

Include scheduled delivery

Include web, app and balance check

links with the digital gift email

Allow email on phone screen to be redeemed in store

Create easy reload

Promote 3-5 days prior to holidays

Showcase “preview” delivery

and post alerts

Be able to redeem without taking mobile phone

from consumer

Push offers and alerts to drive

more spend

Offer incentive self-use

Notify purchaser about send, open

and non-open actions

Now we can take an in-depth understanding of consumer preferences and translate them to

BEST PRACTICES FOR DIGITAL GIFT CARDS