Download - Reputation Monitoring and Management Through Search - SMX West 2008

Reputation Monitoring & Management Through SearchSMX West – Santa Clara 2008

Presented by David WallaceCEO, SearchRank

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SMX West 2008Santa Clara, CA

Copyright SearchRankw w w . s e a r c h r a n k . c o

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It is inevitable that people will talk about you.

Sometimes the conversation is not so good.

Internet - allows people to communicate to the masses.

Blogs, review & comparison sites and forums give the consumer more power than in past times.

Your Online Reputation

What Does Your Online Reputation Say About You?


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What do the first three pages in search results say about you?

Most companies hold # 1 spot with corporate web site when searching for brand name. What about 2-30?

Why do you even need to worry about it?

How can you gain better control over the first 3 pages of search results?

Multiple domains/sites, shopping feeds, review sites or…

Social Media/Networking Sites!

Managing the SERPs


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FacebookMySpaceLinkedInTwitter

Where To Start?

There are literally hundreds and hundreds of opportunities to create user accounts at social media and social networking sites.

FlickrYouTubeMashableMyBlogLog

Del.icio.usDiggStumbleUponTechnorati

Additional Social Media Sites:

http://vandelaydesign.com/blog/social-media/list-social-networks/

http://arsenalmarketing.com/blog-marketing/social-bookmarking-list-over-120-sites-with-page-rank

http://vandelaydesign.com/blog/social-media/list-social-networks/




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Most social media sites allow you to write something about yourself. This is what is referred to as “your profile.”

Use company name as your user name.

Add brief description of your company.

Link back to your web site and if possible, multiple sites and/or pages.

Add contacts and/or join groups.

Link to other social media profiles.

Get involved!

Setting Up Profiles


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Social media profiles will not help in online reputation management unless they are indexed by search engines.

Add your social media profiles to your “About Us” page (example).

Add your social media profiles within your blog or blog posts.

Adding contacts in social media sites will help with indexing.

Link to social media profiles in online press releases.

Buy paid links and point them to your social media profiles.

The main idea is to link to them from pages that are already indexed!

Getting Profiles Indexed

http://www.searchrank.com/founder.html


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Summary: Control 27 search results, 18 of which are direct result of social media.


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Branding Opportunities

Build Link Popularity

Attract Traffic

Interaction With the Public

Networking Opportunities

Additional Benefits

Besides helping you to control online reputation management, social media sites offer the following benefits:


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Thank you!

David Wallace - CEO, [email protected]

623-551-3742

That’s All Folks!