Download - Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010

Reputation Management:Google Forcing Your Hand

Pubcon Vegas 2010

Rhea DrysdaleCOO, Outspoken Media

“Reputation management

doesn’t matter!”

Until it happens to you…

Is risk management a priority for your business?

Have brand threats and weaknesses been identified?

Is there a risk management system in place?

What are new risks that could be on the horizon?

UNIVERSAL SEARCH2007

Create and optimize…

• Sticky, good news• Product feeds• Blogs• Images• Videos• Press releases• Books

REAL TIME SEARCH2009

Invest in…

• Twitter• Facebook• MySpace• News coverage• Blogs

Create your social media plan:http://outspokenmedia.com/lfkd

GOOGLE INSTANT2010

Check Google’s Suggested Search API…

http://google.com/complete/search?output=toolbar&q=

e.g.

http://google.com/complete/search?output=toolbar&q=pricechopper

Audit your online reputation…

• Review analytics (keywords & referral traffic)

• Do you have content to match searches?• Are you investing in customer service?• Are you investing in marketing?• Are you investing in PR?

MORE RESULTS2010

Build links to your content…

• Strong internal link structure• Back link development to relevant

pages

GOOGLE PLACE SEARCHOctober 2010

Solicit positive reviews…

Yellowpages.com

Yelp.com

CitySearch.com

TripAdvisor.com

OpenTable.com

InsiderPages.com

SuperPages.com

DexKnows.com

JudysBook.com

Google Reviews

Own site w/hreview

Reviews Patent Application

Google developing reputation score for reviewers, similar to real-time search evaluation and Yelp’s Review Filter

Source: SEO by the Sea, Bill Slawskihttp://www.seobythesea.com/?p=4550

THANK YOU

Contact me:[email protected]

Get the guide:OutspokenMedia.com/guides/orm-guide/

Follow us:@rhea | @outspokenmedia