Baseline III, Snack Bars & Smoothies: Trends and Patterns
Report Summary 14-01
Funding for this project is provided by the Canada and Manitoba governments through Growing Forward 2, a federal-provincial-territorial initiative. For more information, please visit http://www.manitoba.ca/agriculture/growing-forward-2/index.html.
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Mission To give a voice to consumers, by gathering survey information on their opinions, preferences and experiences with food and health, for the benefit of all Manitobans.
The Proud to Be Canadian Web Group (2006). Canadian flag clip art gallery. Image retrieved from canflag.com/gallery.php?folder=symbols_maps_prov. 3
Survey 14.01: Baseline III, Snack Bars & Smoothies Survey Overview
Survey Overview
14.01: Baseline III, Snack Bars & Smoothies
• Survey is broken into 2 sections
•Section 1: Baseline III…
•Section 2: Snack Bars & Smoothies…
Phil Date (2014). Dreamstime stock photos: Red apple 2 (85641). Image retrieved from www.dreamstime.com/red-apple-2-stock-image-imagefree85641. 5
Baseline III Section 1.0
Important Factors in Maintaining/Improving Health
Food and NutritionN=1909
Physical ExerciseN=1902
Family Health HistoryN=1884
Stress LevelN=1887
Positive Outlook onLife
N=1887
Use of Natural HealthProductsN=1865
Not SmokingN=1857
No/Low AlcoholConsumption
N=1870
Not at all Important 0.9% 0.9% 0.7% 0.7% 0.8% 6.1% 3.2% 2.4%
2 0.5% 0.7% 0.7% 0.5% 0.6% 9.9% 0.4% 2.4%
3 0.2% 0.7% 2.5% 1.3% 1.1% 10.1% 1.1% 5.0%
Netural 1.5% 3.4% 10.5% 5.6% 4.1% 26.0% 3.6% 15.3%
5 5.7% 13.1% 25.3% 16.9% 14.1% 21.6% 2.9% 19.4%
6 25.1% 28.8% 29.7% 33.9% 32.0% 15.7% 10.0% 21.9%
Extremely Important 66.1% 52.3% 30.5% 41.1% 47.2% 10.7% 78.8% 33.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
7
Overall Health and Healthy Diet
Overall Health N=1895
Overall Healthy Diet N=1898
0.7 2.1
5.6
12.5
35.0 36.8
7.3
0
5
10
15
20
25
30
35
40
Poor 2 3 Neutral 5 6 Excellent
0.3 1.4
4.0
13.0
34.8 38.6
7.9
0
5
10
15
20
25
30
35
40
VeryUnhealthy
2 3 Neutral 5 6 VeryHealthy
8
1.1 3.7 3.9
7.7 10.9
27.9
44.7
0.8 3.2 2.9 6.7
9.6
25.2
51.5
None 2 3 Neutral 5 6 All
Cooking Done by RespondentN=1905
Grocery Shopping Done by RespondentN=1908
Household Cooking and Grocery Shopping
9
Average Monthly Grocery Budget N=1842
10
Conveniently Located Stores N=1884
88.4%
11.6%
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
11
0.2% 0.4% 2.8%
12.4%
20.4%
39.2%
24.6%
17.5%
35.7%
27.4%
12.4%
3.8% 1.7% 1.4%
Never Less than 1 1 2 3 4 5+
Basic N=1891 Volume N=1875
Basic Shopping vs Volume Shopping (per month)
12
Never Less than 1 1 - 2 3 - 4 5 - 6 7
1 a Day N=1370 64.4% 15.8% 7.1% 3.4% 3.0% 6.4%
2 a Day N=1480 18.0% 15.0% 24.4% 14.2% 16.1% 12.3%
3 a Day N=1730 4.5% 7.5% 11.8% 13.0% 30.3% 32.9%
Small all Day N=1411 34.1% 23.4% 18.7% 10.0% 7.4% 6.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Meals Per Day (per week)
13
Never Less than 1 1 - 2 3 - 4 5 - 6 7
Breakfast N=1903 2.4% 3.8% 8.8% 6.6% 25.1% 53.3%
Lunch N=1871 7.3% 32.1% 19.8% 9.5% 17.5% 13.8%
Dinner N=1883 0.1% 0.6% 1.8% 7.1% 54.0% 36.5%
0%
10%
20%
30%
40%
50%
60%
Eat Meals at Home (per week)
14
Eat Meals Outside Home (per week)
Never Less than 1 1 - 2 3 - 4 5 - 6 7
Breakfast N=1804 34.5% 49.1% 12.4% 1.9% 1.8% 0.3%
Lunch N=1843 6.5% 17.9% 15.2% 9.5% 30.4% 20.5%
Dinner N=1827 7.3% 55.8% 29.9% 3.9% 2.5% 0.6%
0%
10%
20%
30%
40%
50%
60%
15
01
23
45+
3.0%
31.0%
41.6%
18.4%
4.3% 1.8%
Average Snacks (per day) N=1858
16
34.0%
20.7%
25.7%
31.0%
37.8%
47.8%
24.6%
63.9%
0% 10% 20% 30% 40% 50% 60% 70%
Salty Foods
Sugary Foods
Baked Goods
Grains
Protein
Dairy Products
Vegetables
Fruits
Typical Snack N=1901
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Water N=1885 Milk N=1859 Milk Alternatives N=1867
Never 0.7% 21.6% 74.1%
Less than 1 1.5% 17.2% 9.8%
1 - 3 6.0% 18.5% 6.6%
4 - 6 11.8% 17.6% 4.7%
7+ 79.9% 25.1% 4.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Beverage Consumption (per week) Water/Milk & Milk Alternatives
18
100% Fruit Juices N=1874 Fruit Flavoured Drinks N=1870 Soft Drinks N=1852 Diet Soft Drinks N=1965
Never 25.8% 59.3% 40.2% 61.5%
Less than 1 29.7% 25.2% 36.9% 18.6%
1 - 3 25.2% 10.5% 15.6% 11.0%
4 - 6 11.3% 3.5% 4.5% 4.5%
7+ 8.1% 1.6% 2.8% 4.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Beverage Consumption (per week) 100% Fruit Juices & Fruit Flavoured Drinks/Soft Drinks & Diet Drinks
19
Beverage Consumption (per week) Sports & Energy Drinks/Beer or Wine/Spirits (Liquor)
Sports/Energy Drinks N=1870 Beer or Wine N=1865 Spirits (Liquor) N=1857
Never 89.4% 32.7% 47.8%
Less than 1 8.0% 30.3% 36.8%
1 - 3 2.0% 22.1% 11.9%
4 - 6 0.4% 10.0% 2.7%
7+ 0.2% 4.9% 0.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
20
Black Coffee or Tea N=1783 Coffee or Tea N=1814 Herbal or Green Teas N=1869 Hot Speciality Beverages N=1869
Never 47.8% 32.5% 29.3% 39.5%
Less than 1 9.1% 6.7% 25.4% 39.3%
1 - 3 7.8% 8.0% 20.4% 15.8%
4 - 6 6.4% 10.9% 13.1% 3.3%
7+ 28.8% 41.9% 11.8% 2.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Beverage Consumption (per week) Coffee or Tea/Herbal or Green Teas/Hot Specialty Drinks
21
Low Fat Cooking MethodsN=1884
Use Unsaturated FatsN=1863
Avoid Foods with Trans FatsN=1875
Avoid Foods with High SaltN=1886
Choose Healthy SnacksN=1883
None of the Time 1.3% 3.2% 2.6% 2.5% 1.1%
2 2.3% 5.2% 6.6% 7.1% 3.9%
3 4.7% 5.6% 10.4% 12.5% 7.5%
Neutral 14.1% 11.9% 17.5% 20.7% 19.1%
5 25.0% 13.6% 20.4% 22.5% 24.0%
6 31.2% 27.7% 27.3% 23.2% 28.7%
All of the Time 21.3% 32.7% 15.3% 11.4% 15.8%
0%
5%
10%
15%
20%
25%
30%
35%
Extent Follows Healthy Eating/Dietary Recommendations
22
Average Servings Consumed (per day)
Fruits N=1894 Vegetables N=1890 Whole Grains N=1888
Never 0.5% 0.2% 1.3%
Less than 1 8.5% 3.7% 11.7%
1 - 2 45.7% 36.2% 39.2%
3 - 4 29.7% 35.6% 28.2%
5 - 6 9.1% 15.4% 11.4%
7+ 6.4% 8.9% 8.2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
23
Obtain All Info from LabelsN=1825
Nutritional Claims MisleadingN=1782
Too Much Salt in Processed FoodsN=1839
Too Much Fat in Processed FoodsN=1824
Too Much Sugar in Processed FoodsN=1825
Completely Disagree 6.8% 2.4% 0.9% 1.2% 1.2%
2 8.8% 5.5% 1.5% 2.2% 1.8%
3 12.7% 7.4% 3.0% 5.0% 4.3%
Neutral 25.4% 24.3% 8.3% 12.7% 11.4%
5 25.1% 22.7% 14.8% 22.6% 19.2%
6 16.4% 21.4% 30.9% 29.6% 29.7%
Completely Agree 4.8% 16.3% 40.5% 26.7% 32.4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Agree/Disagree with Product Statements
24
No Healthy Fast FoodN=1847
No Healthy Foods in Sit-downRestaurants
N=1863
Not Enough Vitamins in ProcessedFoods
N=1889
Satisfied with Nutrition of FoodsN=1889
Healthy Foods Not AffordableN=1866
Completely Disagree 1.2% 5.7% 0.7% 4.7% 9.4%
2 4.3% 11.5% 1.9% 7.9% 10.2%
3 6.7% 15.6% 4.4% 13.1% 8.1%
Neutral 12.1% 19.4% 15.8% 24.9% 17.8%
5 17.1% 22.9% 15.2% 21.4% 15.4%
6 27.9% 17.7% 27.1% 20.0% 17.7%
Completely Agree 30.6% 7.3% 34.8% 8.1% 21.3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Agree/Disagree with Health Statements
25
Marital Status N=1900
Single, 12.1%
Married/Living with Partner, 69.4%
Separated/Divorced, 9.9%
Widowed/Widower, 8.6%
26
Type of Job/Occupation N=1896
173
627
37
17
49
17
72
57
114
24
220
166
29
196
93
Other
Retired
Unemployed
Volunteer
Student
Utilities/Materials and Manufacture
Farming/Fishing/Forestry/Trapping/Hunting/Oil and Gas
Trades/Transport and Equipment Operators
Sales/Service
Art/Culture/Recreation/Sport
Social Science/Education/Government Service/Religion
Health
Natural/Applied Sciences
Business/Finance/Administration
Management
0 100 200 300 400 500 600 700
27
Number of Persons in Household
0 1 2 3 4 5 6 7+
Children 0 to 14 N=1354 69.9% 10.6% 13.4% 4.2% 1.3% 0.3% 0.1% 0.2%
Children 15 to 17 N=1100 86.6% 10.5% 2.6% 0.3% 0.0% 0.0% 0.0% 0.0%
Adults (18+) N=1818 4.0% 22.6% 57.3% 10.2% 4.7% 0.7% 0.1% 0.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
28
Own Kitchen in Home N=1885
99.5%
0.5%
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
29
Gender N=1882
Male, 27.3%
Female, 72.7%
30
Age Category N=1886
8.2%
19.8%
27.7%
20.6%
13.4%
8.0%
2.4%
155
373
522
388
253
150
45
0 50 100 150 200 250 300 350 400 450 500 550
75+
65 - 74
55 - 64
45 - 54
35 - 44
25 - 34
18 - 24
31
Snack Bars & Smoothies Section 2.0
How Fruit is Consumed N=1888
2.5%
7.6%
16.0%
32.0%
41.9%
42.5%
40.4%
28.7%
30.2%
97.7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Fruit Leather
In Snack Bar
In Cereal
Smoothie
Juice
Jam
Dried
Cooked
Raw
33
Choose Products with Added Health Benefits N=1784
NeverRarely
SometimesFrequently
Always
5.2%
23.0%
46.6%
22.3%
2.9%
34
Types of Smoothies
Fast Food RestaurantsN=1731
Smoothie Speciality ShopN=1701
Meal ReplacementN=1731
Store BoughtN=1716
Home PreparedN=1765
Never 66.0% 60.7% 81.5% 82.8% 29.1%
Rarely 23.1% 24.8% 9.8% 11.0% 16.5%
Sometimes 9.8% 12.9% 5.7% 4.9% 26.3%
Frequently 1.0% 1.2% 2.5% 0.9% 13.3%
Always 0.1% 0.5% 0.6% 0.4% 14.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
35
Supplements Added to Smoothies N=1444
56.9%
13.9% 15.6% 6.5% 7.1%
Never Rarely Sometimes Frequently Always
36
Why Supplement Smoothie: For the added… N=597
29.3%
2.5%
8.5%
49.7%
72.7%
39.7%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Antioxidants
Calories
Fat/Oil
Fibre
Protein
Vitamins/Minerals
37
Smoothies (per week) N=1793
Never1
2 to 34 to 5
6 to 77+
42.9%
31.4%
14.8%
5.9% 3.5%
1.5%
38
Snack Bars (per week) N=1844
Never1
2 to 34 to 5
6 to 77+
41.7%
29.9%
20.7%
6.5%
0.8% 0.5%
39
Factors When Purchasing a Smoothie N=929
25.4%
34.0%
29.9%
22.3%
12.2%
22.7%
10.8%
54.5%
68.1%
19.1%
12.2%
2.8%
19.1%
9.1%
19.5%
0% 10% 20% 30% 40% 50% 60% 70%
Low Cost
Quick and Convenient
High Protein
Low Fat
Low or Reduced Sodium
Low Calories
For High Energy
Natural Ingredients
Taste
Texture
Enriched/Fortified
Whole Grains
Fibre
Omega-3/Omega-6
Antioxidants
40
Factors When Purchasing Snack Bars N=1265
29.2%
33.6%
30.4%
28.7%
18.9%
28.9%
10.9%
38.1%
61.7%
12.7%
5.8%
27.7%
37.9%
5.5%
4.5%
0% 10% 20% 30% 40% 50% 60% 70%
Low Cost
Quick and Convenient
High Protein
Low Fat
Low or Reduced Sodium
Low Calories
For High Energy
Natural Ingredients
Taste
Texture
Enriched/Fortified
Whole Grains
Fibre
Omega-3/Omega-6
Antioxidants
41
Ingredients Avoid in Smoothies N=1067
9.0%
31.4%
47.9%
64.9%
65.3%
56.7%
46.4%
13.4%
38.8%
43.3%
6.1%
5.9%
8.7%
0% 10% 20% 30% 40% 50% 60% 70%
Dairy
Soy
Genetically Modified
Artificial Sweetners
High in Sugar
Artificial Preservatives
Artificial Colours
High in Carbohydrates
High in Fat
High in Sodium
Nuts
Gluten
Vegetables
42
Ingredients Avoid in Snack Bars N=1164
6.9%
24.8%
42.2%
53.4%
65.5%
48.0%
35.2%
16.9%
48.3%
51.6%
4.2%
6.5%
7.9%
0% 10% 20% 30% 40% 50% 60% 70%
Dairy
Soy
Genetically Modified
Artificial Sweetners
High in Sugar
Artificial Preservatives
Artificial Colours
High in Carbohydrates
High in Fat
High in Sodium
Nuts
Gluten
Vegetables
43
Why Participant Consumes Smoothies N=1097
20.1%
1.2%
11.6%
43.2%
63.0%
4.0%
4.5%
11.9%
36.6%
8.9%
26.5%
0% 10% 20% 30% 40% 50% 60% 70%
Weight Loss
Weight Gain
Maintain Weight
Meal Replacement
Snack
Control Diabetes
Pre-Workout
Post-Workout
Gaps between Meals
Maintain Blood Sugar
Saves Time
44
Why Participant Consumes Snack Bars N=1224
7.6%
0.7%
5.6%
21.9%
81.5%
4.2%
3.6%
6.9%
50.5%
11.1%
27.2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Weight Loss
Weight Gain
Maintain Weight
Meal Replacement
Snack
Control Diabetes
Pre-Workout
Post-Workout
Gaps between Meals
Maintain Blood Sugar
Saves Time
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Baseline III, Snack Bars & Smoothies: Trends and Patterns Report Summary 14-01
When it comes to food & health… what’s YOUR opinion?
Toll Free: 1-877-538-5543 Email: [email protected] Website: www.MCMFoodPanel.ca Manitoba Consumer Monitor Food Panel (2013). Breakfast, Food and Health. Published by the University of Manitoba. Funding for this project is provided by the Canada and Manitoba governments through Growing Forward 2, a federal-provincial-territorial initiative.
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