Report Feb / March 2015 – Launches: R8000, Arlo, Click Switch Overall 220 Clippings Feb. / 109 Clippings in March
by
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary Feb. 1
• Total: February: 198 (RBU) (8 both, RBU and CBU)• Coverage is focused on R8000, Arlo and Click Switch
• PR-Activities: • L&P attended at several planning calls regarding the awareness raise program for
Germany and prepared several presentations for this (Ambassador, Superfan, Social Media Metrics)
• Creation of an radio electronic press kit for Arlo to be delivered to hundreds of German radio stations (concept creation, L&P lead the interview, follow up optimization, approval and raffle samples planning)
• Writing of the R8000 announcement press release for Germany and delivery to key media
• Writing of the Arlo announcement press release for Germany and delivery to key media• Creation of a complete marketing and PR proposal for Q1+Q2 for Germany for Arlo and
the Nighthawk series• Technical requests from media answered: RN200->c’t magazine, R8000->c’t magazine• Raffles arranged: tvdigital.de (R8000), hoerzu.de (R8000), Telecom Handel (EX7000)
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary Feb. 2
• Total: February: 198 (RBU)• Coverage is focused on R8000, Arlo and Click Switch
• PR-Activities: • L&P wrote statement regarding 802.11ac and chances for retailers for Telecom Handel
(channel magazine)• Security request from BSI forwarded and discussed with Netgear• L&P created a detailled description of the CHIP test lab and the way they test routers
and sent it to Netgear
• Review units: • Smarthelpers.de (R7500), com! Professional (A6210), c’t (GSS108E), Ambassador
Just-One.eu (EX6100, A6210, A6100, PR2000, AC785S, R7500),
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary March• Total: March: 79 (RBU)• Coverage is focused on R8000, Arlo, Click Switch, EX7000, RN200 series
• PR-Activities: • L&P clarified several technical details for c’t regarding the Cat 9 AirCard• L&P organized a press tour through Germany and Austria: Berlin, Hamburg, Hannover,
Munich, Vienna (teltarif.de, Guter Rat, ValueTech, TV Digital, ComputerBild, Freelancer Olaf Purwin, c’t, CHIP, Telecom Handel, PC Welt, Focus and IDG Harald Karcher, EHZ Austria / Output, Monitor Austria) – all received a R8000 and an EX7000
• L&P arranged the tour follow up, several questions have been clarified and sent to the editors. Additionally several other products of interest have been sent to the editors in the follow up (AirCard, ClickSwitch).
• L&P answered several questions from media regarding Arlo• L&P collected all reviews and awards regarding the Nighthawk series and send it to
NTGR US• L&P provided input about all key details, people do or don’t like about our routers• Information and pictures delivered reg. R8000 regarding a print article in CHIP
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary March• Total: March: 79 (RBU)• Coverage is focused on R8000, Arlo, Click Switch, EX7000, RN200 series
• Review units: • teltarif.de, Guter Rat, ValueTech, TV Digital, ComputerBild, Freelancer Olaf Purwin, c’t,
CHIP, Telecom Handel, PC Welt, Focus and IDG Harald Karcher, EHZ Austria / Output, Monitor Austria (R8000, EX7000), GSS108E (ValueTech, tvdigital.de, CompuerBild), ValueTech, connect (AC785)
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR Arlo Summary Feb. / Mar.Overall 101 clippings: 70 (Feb), 31 (Mar.)
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR R8000 Summary Feb. / Mar.Overall 94 clippings: 86 (Feb), 7 (Mar.)
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR eCom & Social Media Summary February
AMAZON DE: • Sent final weekly reporting to HQ• L&P and Netgear started with the Gominga portal for Amazon tracking and optimized
step by step the usability. SKUs have been updated, 90 products are tracked now.• 23 issues handled in Feb. 2015
FACEBOOK, in Feb: 13.202 Fans (-150 regarding facebook restructuring Fan metrics)- L&P answered several questions about Netgear products and functions posted on our timeline or sent via FB message.
- L&P created and executed a product reviewers election at Facebook for EX2700: sub-website created with several questions, start planned for march, see march for further results.
Posts: • February, 2nd: funny post regarding the technician meme action of university Ulm • February, 10th: WN3100RP review from teltarif.de posted• February, 11th: Gizmodo anouncement news for R8000 posted “the monster will be available soon”• February, 11th: just-one.eu raffle of A6210 posted• February, 17th: R8000 header grafic created, implemented and posted
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR eCom & Social Media Summary MarchAMAZON DE:
• Sent final weekly reporting to HQ• L&P and Netgear started with the Gominga portal for Amazon tracking and optimized
step by step the usability. SKUs have been updated, 108 products are tracked now• 37 issues handled in March 2015
FACEBOOK, in March 13.212 Fans (+10) - L&P answered several questions about Netgear products and functions posted on our
timeline or sent via FB message.- L&P /Glancers created the following ads for Facebook. Product tester campaign, R8000.- L&P created and executed a product reviewers election at Facebook for EX2700: sub-
website launched, campaign started and posted three times at facebook within two weeks. Reviewers selected, contacted and briefed, products have been all sent out for their review.
Posts: • March, 2nd: product tester campaign teasered but not started• March, 5th: product tester campaign started and posted again with link to the sub-website• March 10th: product tester campaign teasered again• March 13th: product tester campaign – first half ended and first 10 reviewers selected• March 13th: Arlo ComputerBild creativity campaign teasered with link• March 16th: CeBIT post regarding Arlo• March 23rd: product tester campaign ended and last 10 reviewers selected and informed
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR Ambassador Highlights
Blogging Mum Sarah has reviewed the EX2700
LINK
Gaming Blogger Robin has reviewed the GSE108E and the R8000
LINK / LINK
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR Ambassador ProgramRelationships with this bloggers / reviewers have been established within the EX2700 product tester campaign at facebook and they will be asked to be part in the ambassador program – ongoing after they finished the EX2700 testing.
Name BlogOnline since Topics
Andreas Bosch http://andis-testblog.de/ Okt 14 Elektronik / Online Shops / Reise / Beauty
Michael Buchner http://www.michipedia.org/ Okt 14 IT / Lifestyle
Fanny Winkler http://lilly-checkts.de/ Jan 15 Beauty / Lifestyle / Elektronik / DIY
Waltraud Christoph http://www.rosalies-testblog.de/ Jun 13 Literatur / Elektronik / Beauty / Lifestyle
Bernd Haschker http://troisdorfertestblog.blogspot.de/ Feb 14 Elektronik / Lifestyle
Karin Göhrs http://charlie655.blog.de/ Mrz 10 Literatur / Elektronik / Beauty / Lifestyle
Carolin Frehle http://caro-testet.blog.de/ Dez 14 Beauty / Lifestyle / Elektronik
Isabell Knaup http://isaswelt-blog.blogspot.de/ Okt 13 Literatur / Elektronik / Lifestyle
Jaqueline Moll http://blog.frusky.de/ Jun 11 Elektronik / Online Shops / Lifestyle / Beauty
Karin Baumann-Brügge http://bb-testwelten.webnode.com/ Sep 13 Lifestyle / Beauty / Elektronik / Online Shops
Katrin Hempel http://maxiprimus.jimdo.com Okt 14 Elektronik / Online Shops / Lifestyle / Beauty
Stephan Petershttps://www.youtube.com/channel/UCQlL93x39SzqEhsrYXnDIlwhttp://techmediaz.de/
Nov 14 Elektronik
Miriam Luczynski http://mausiiitestetundgewinnt.blogspot.de/ Nov 14 Online Shops / Lifestyle / Beauty
Sonja Schwatke http://sonjaskleinetestwelt.de/ Aug 12 Online Shops / Lifestyle / Beauty
Martin ZornMichael WagnerNico Zorn
www.housecontrollers.de Smart Home / Überwachung / Gadgets
Tanja Laudien http://tanjatestet.blogspot.de/ Sep 14 Lifestyle / Beauty
Manuela Diestel http://manuelasbuntewelt.de/ Nov 12 Wohnen / Lifestyle / Genuss / Beauty
Ralf Schürer http://www.ralfs-digitalwerkstatt.de/ n/a auf diversen Android Foren unterwegs
Lars Heckmann http://trnd-setter.blogspot.de/ Nov 13 Online Shops / Lifestyle / Beauty
Danny Eickemeyer http://produkt-tests.com/ Mai 13 Online Shops / Elektronik / Lifestyle / Beauty
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR Facebook Posts Feb.
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR Facebook Posts March
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR Facebook Insights Feb. / Mar.
Report Feb. / Mar. 2015 - NETGEAR Retail Business UnitNETGEAR Facebook Insights
Report Feb. / Mar. 2015 - NETGEAR Retail Business UnitNETGEAR RBU Twitter (307 Follower, +7 in March)https://twitter.com/Netgear_de
NETGEAR RBU Coverage - Topics
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
2%
56%
42%1%
RBU - Topics Feb.
OthersRepeaterRouterSmart Home StorageSPBUPowerline
5% 1%
34%
45%
13%
1%
RBU - Topics March
OthersRepeaterRouterSmart Home StorageSPBUPowerline
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR RBU VIP MediaIT-Consumer Channel Mobile & Gadgets Smart HomeChip ChannelPartner Gizmodo Smart HomeComputer Bild Computer Reseller News Cashy's Blog (blog) Plugged Mediac't IT Business Stadtbremerhaven (blog) imaedia.de (blog)PC go Telecom Handel Mobile Geeks (blog) dpaPC Magazin Dealers Only Mobiflip.de (blog) PC-Welt Techstage.de (blog) teltarif.de vowe.net (blog) Golem.de imaedia.de (blog) computerbase.de netzwelt.de ITEspresso.de businesstraveller.de ZDNet Pureglam winfuture dpa itseccity dpa
Gaming General Interest Mac / iOS Blogging Mumsjust-one.eu (blog) Guter Rat Macwelt sarahhatsgetestetGamestar Spiegel Online ifun.de (blog) Sookies ProdukttestsGamespot Focus Online Macup Tina Maria Produkttesterblog dpa Tina Testet tvdigital.de Gadgetina hoerzu.de dpa
Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit
NETGEAR RBU VIP IT MediaGermany - Tier 1
IT-Consumer Lifestyle Online
Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt
Germany - Tier 2
IT-Consumer Lifestyle Online
Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de
tomsnetworking.de
Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary February• Total: 15 (CBU)• Coverage is focused on M6100, WC6500, RN3130 and Click Switch
PR-Activities: • L&P clarified several details of S3300 for a short review in c’t magazine• Planning, location check, organization of M6100 press event for key B2B IT media in
Munich (12 key journalists attended)• L&P filled out market overview sheet reg. switches for LANline• L&P wrote an tips and tricks article for IT Administrator, topic: wifi solutions for the
hospitality segment• L&P wrote a CeBIT press release and sent it out to key media• L&P started inviting key media to CeBIT and arranged a video interview with Josua at
CRN club at CeBIT• L&P wrote a Didacta fair press release and sent out to key media• L&P created a short text for Didacta fair portal• L&P created a statement for announcing Netgear @ CeBIT• L&P filled out a market overview sheet reg. access points for c’t magazine
Review units: • Com! Professional (RN314)
Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary March• Total: 24 (CBU)• Coverage is focused on M6100, CeBIT, RN200 series
PR-Activities: • L&P wrote an article for the tips and tricks section of IT Administrator, topic: security
cameras for SMB• Case Study Salus Clinic created (clarification and interview with customer, text writing)
@ Netgear for approval• CeBIT press meetings completely arranged (15 meetings for 2 days), press material
created • Follow Up for CeBIT is done• L&P translated product descriptions for Netgear
Review units: • IT Administrator (M6100)
Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary
• Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for feedback.
• Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for feedback.
• CaseStudy Howasped: written and at Netgear for approval, waiting for feedback.• CaseStudy Kleine Wolke: written and at Netgear for approval, waiting for feedback• Case Study salus kliniken: written and at Netgear for approval, waiting for feedback• Case Study Philippinie: project not yet finished, will be started when all works• CaseStudy Max Jenne: basic questionaire sent to customer, interview process started,
waiting for feedback from customer.• Case Study Marienbad Nürnberg: basic questionaire sent, waiting for feedback from the
customer
Newsroom: • March 13th: Netgear @ CeBIT LINK
Report Feb. / Mar. 2015 - NETGEAR Commercial Business UnitNETGEAR CBU Twitter (248 Follower)https://twitter.com/NetgearBusiness
Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Coverage - Topics
43%
57%
CBU - Topics Feb.
OthersStorageSwitchingProSECUREBusiness Wireless
25%
63%
13%
CBU - Topics March
OthersStorageSwitchingProSECUREBusiness Wireless
Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU VIP MediaGermany - Tier 1
IT-B2B Channel Online
Computerwoche ChannelPartner ChannelPartner.de
it-administrator Computer Reseller News Chip.de
LANline IT-Business Golem.de
Telecom Handel heise online
tecchannel
Germany - Tier 2
IT-B2B Channel Online
Business & IT Dealers only ITEspresso / ZDNet
CIO funkschau handel Computerwoche.de
funkschau crn.de
IT-Sicherheit it-business.de
iX silicon.de
Storage-Insider
speicherguide
telecom-handel.de
tomsnetworking
NETGEAR VIP Media
Report Feb. / Mar. 2015 - NETGEAR Overall
34%
25%
32%
9%
Region / Tier Tier Feb.
DE Tier 1DE Tier 2DE OthersATCH
44%
39%
8% 9%
Region / Tier Tier March
DE Tier 1DE Tier 2DE OthersATCH
Report Feb. / Mar. 2015 - NETGEAR Overall
NETGEAR Overall Sentiment Breakdown
18%
11%
71%
Quality Feb.
Pos.
Neg.
Neut.
38%
4%
58%
Quality March
Pos.
Neg.
Neut.
NETGEAR Overall Category Breakdown
Report Feb. / Mar. 2015 - NETGEAR Overall
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