BTL – Lisbon International Tourism Fair 2011

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Web: www.puravera.es Email: info@puravera.es Tel: +34 927 560 900

BTL – Lisbon International Tourism Fair

2011 Report of the Puravera´s attendance to the Lisbon International Tourism Fair 2011 – BTL, from

the 23 to the 27 of February 2011.

This report will identify the actions and targets for the development and promotion of tourism

in the region of La Vera. Initially identifies the importance of this international trade fair thanks

to the vicinity of the Portuguese market with Extremadura, remember that Spain is still the

main destination of Portuguese tourists. Puravera has attended several conferences and has

held several meetings with tour operators looking for new destinations and responsible

approach to adventure travel.

Main Objectives:

• Promotion of responsible tourism in the region of the Shire of la Vera, with special

emphasis on adventure tourism, seeing it as one that takes place in the outdoors and

that adds value to the natural and cultural resources of region resulting in local

development.

• Close agreements and strategic alliances with various tour operators attending the

fair.

• Thanks to the invitation by the organization we have been present in the stock

recruitment and we have been able to meet with the various tourism stakeholders to

raise awareness of our product and region.

• Closure of agreements with partners in the area for the preparation of packages and

complementary offerings.

BTL – Lisbon International Tourism Fair 2011

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Web: www.puravera.es Email: info@puravera.es Tel: +34 927 560 900

Main tour-operators and travel agents which we have met:

• Viajens Abreu, S.A.

• Almeida Viajens

• Associaçao Portuguesa das

Agências de Viagens e turismo

(APAVT)

• BEATYVILLAGE Tour

• BEST TRAVEL

• GO4TRAVEL

o ABA Viajens

o Clube Viajar

o Lusanova

o Transalpino

o Among others.

• INTER PASS

• LetsBonus

• MR. FRIEND

• PANDORA TOURS

• TRAVELERS

• VEFA TRAVEL

• VT

• Entremares – Consierge travel

• Among others.

Puravera has been able to close several agreements with international and domestic tour

operators. In addition we have closed strategic alliances with various companies for additional

services with reference to adventure travel and sustainable active leisure.

We leave you some pictures of the meeting: