1. Religion Communicators Council DC Chapter November 14, 2012
#RCCsocmed
2. WELCOME! IM MEG.Communications Associate @ Shepherding the
NextGeneration.Nonprofit Social Media Consultant.Brand
Ambassador.
3. TRY THIS: Write your organizations mission in 140 characters
or less.
4. DEFINE: SOCIAL MEDIA CAMPAIGN-> Drives audience to a
defined action-> Leverages social media channels-> Engages
users in a two-way conversation
5. SOCIAL MEDIA WILL NOTSAVE YOUR ORGANIZATION (OR YOUR
SOUL).
6. CASE STUDY: BLUE SUNDAY 2012
7. IDENTIFY GOAL.Use S.M.A.R.T. method.Goal: Raise awareness of
child abuse prevention efforts. -> Get churches to sign up to
participate in Blue Sunday. -> Pass benchmark of 100 Facebook
fans. -> Host audio news conference for religion reporters ->
Place op-ed on Crosswalk.com. -> Earned media coverage in
Christian outlets http://www.bethkanter.org/25-smart/
8. ASSESS YOUR CURRENT ABILITIES.Borrowed from Beths Blog and
Barnraisers LLC http://ow.ly/eKsrU
9. LISTEN.
10. CREATE A LISTENING DASHBOARD. Blogs Twitter Facebook
Comments Google Alerts Online news sites
11. LEARN FROM ALLIES.Learn from your allies --- those who will
helpspread your message. These are your keyinfluencers.
12. LEARN FROM ROLE MODELS.
13. ENGAGE.Dont be afraid of the two-way conversation.Ask
allies to share online.Tweet religion reporters.Create a Media
Corner.Say thanks.Ask a question.
14. CALL TO ACTION.
http://www.shepherdingthenextgeneration.org/blog/social-media-a-catalyst-for-change
15. EXECUTE.CREATE DESIRABLE, SHAREABLE CONTENT. Calendar of
content. Photos each day. Tweets each day. Weekly blog posts. Promo
video. Facebook banners.
16. MEASURE.But I went into communications so I DIDNT have to
domath!
17. MEASURE. Start small After-Action Reviews Blue Sundays top
content: 20% of traffic during campaign went to landing page Should
guide future campaigns http://www.bethkanter.org/aar/
18. ANALYZE.GOAL: To raise awareness of child abuse
preventionefforts. -> Churches signed up for Blue Sunday: 500.
-> Surpass 100 Facebook fans: 120. -> Place op-ed on
Crosswalk.com: Yes. -> Earned media coverage: Christian Post,
Christianity Today, Moody Radio.
