PRESENTS

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of how we shop

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image of exhibition

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THE DIGITAL AGE

1992

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DIGITAL IS DEAD

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THE POST-DIGITAL AGE

2013

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BARKLEYUS.COM/TECHROADMAP

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INTELLIGENT THINGS

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COMPUTER VISION

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3-D SCANNING AND PRINTING

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MOBILE SHOPPERS

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SHOPPER ANALYTICS

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BUDGET FOR INNOVATION

11%

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source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013

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BUDGET FOR INNOVATION

70 / 20 / 10

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source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013

NOW NEW NEXT

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IN-STORE EXPERIENCE

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IN-STORE EXPERIENCE

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NO-BOX RETAILING

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NO-BOX RETAILING

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NO-BOX RETAILING

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NO-BOX RETAILING

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CONFIDENCE BEFORE COMMITTING

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MOBILE ENGAGEMENT

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89%source: Nielsen, 2012

of smartphone users use their phones at retail

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MOBILE ENGAGEMENT

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source: “Sprint Mobile Moment of Truth Study,” August 2012

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MOBILE ENGAGEMENT

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amazon.com

facebook

groupon

target

QR Reader

yelp

ebay mobile

google shopper

foursquare

twitter

red laser

walmart mobile

0% 7.5% 15% 22.5% 30%

6%7%

8%8%8%

9%9%9%

11%11%

18%26%

source: “Sprint Mobile Moment of Truth Study,” August 2012

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MOBILE ENGAGEMENT

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source: “Sprint Mobile Moment of Truth Study,” August 2012

Buy In-Store

No Influence

Buy at another store

Buy online

MOBILE SHOPPERS ALMOST 3X TIMES MORE LIKELY TO BUY IN STORE THAN ONLINE.

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MOBILE ENGAGEMENT

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“THE BEST WAY TO PREDICT THE FUTURE

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IS TO INVENT IT.”

Alan Kay Computer Pioneer

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“IF YOU DON’T INVENT THE FUTURE,SOMEONE ELSE WILL.”

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Mark Logan Computer Geek

@mloganbit.ly/marklogan