1
Red Sox Game Day Live presented by <Client tbd>
2
Red Sox Na,on can’t get enough coverage of all things Sox. That is why Red Sox coverage starts 30 minutes before first pitch with Red Sox Game Day Live. Host Tom Caron along with baseball Hall of Famers Dennis Eckersley, Jim Rice and Peter Gammons provide the informa,on and insight that every fan craves. And sideline reporter Jenny Dell gives up-‐to-‐date reports from the field. It is fast-‐paced and compelling programming from NESN’s award-‐winning produc,on team. As presen,ng sponsor of Red Sox Game Day Live, <Client tbd> will receive wall-‐to-‐wall exposure during the program and presence in-‐game in every Red Sox game. Addi,onally, <Client tbd> receives exposure across the network through live reads and promo,onal commercials in which the bank is prominently featured. <Client tbd> will also have great exposure on-‐line through NESN.com, the most-‐viewed regional sports news website in the country, as well as even on-‐set signage on our Yawkey Way stage where the show is hosted for home games. Ownership of Red Sox Game Day Live is truly one of the crown jewels of sports branding opportuni,es in New England.
2014 RED SOX GAMEDAY LIVE
3
About NESN The New England Sports Network (NESN) is owned by the Boston Red Sox and Boston Bruins and delivered to over 4.5 million homes throughout the six-state New England region and nationally on 3+ million homes via DirecTV, Dish Network, and local cable operators. The definitive source for New England sports programming, NESN has been the top rated regional sports network in the country the past 6 years and was the first regional sports network in the country to originate every game and studio show in high definition. NESN.com is the most viewed regional sports news website in the New England.
4
New England - 4.5 million homes
Nationally - 3+ million homes
Red Sox Game Day Live Coverage
5
q 1.6 MM Monthly Unique Visitors (U.S.) q 8.8 MM Pages Viewed per Month q 104,000 Average Daily Visitors q 2.2 Million Video Views per Month q 153,000 Facebook Fans q 77,500 Twi_er Followers
46% Year over year increase in Unique Visitors.
NESN.com is the #1 Regional Sports Network Website in the US.
Source: comScore October 2012
6
Sponsorship Elements In-Show elements
• 147 30-minute shows • Show renamed Red Sox Game Day Live presented by <Client tbd> • <Client tbd> logo prominently featured in the open of the show • <Client tbd> logo featured on graphic wipes between segments during the show • <Client tbd> mentioned going in and out of breaks when possible • <Client tbd> logo built into lower-third graphic information during the show • <Client tbd> logo on set monitors and projections during studio shows • 1x Audio/Video billboard in each show
• 100% <Client tbd> messaging • Full Screen Graphic (featuring <Client tbd> branding and product) plus (:10) of Citizens messaging • NESN & <Client tbd> to determine a production timeline for delivery of materials, production of billboard, & scheduled air dates
* All Creative subject to NESN Programming & Creative Services approval
7
Sponsorship Elements In-Show elements
• 147 30-minute shows • Show renamed Red Sox Game Day Live presented by <Client tbd> • <Client tbd> logo prominently featured in the open of the show • <Client tbd> logo featured on graphic wipes between segments during the show • <Client tbd> mentioned going in and out of breaks when possible • <Client tbd> logo built into lower-third graphic information during the show • <Client tbd> logo on set monitors and projections during studio shows • 1x Audio/Video billboard in each show
• 100% <Client tbd> messaging • Full Screen Graphic (featuring <Client tbd> branding and product) plus (:10) of Citizens messaging • NESN & <Client tbd> to determine a production timeline for delivery of materials, production of billboard, & scheduled air dates
* All Creative subject to NESN Programming & Creative Services approval
8
Sponsorship Elements cont.
NESN.com Elements
• <Client tbd> permanent logo presence on Red Sox Game Day Live page at NESN, with link to <Client tbd> website. Total of 75,000 monthly impressions.
• <Client tbd> permanent logo presence on NESN.com house ads promoting Red Sox Game Day Live. Total of 1,000,000 impressions
• <Client tbd> :10 second pre-roll commercial before video clips from Red Sox Game Day Live. Total of 160,000 impressions.
* All Creative subject to NESN Programming & Creative Services approval
9
Red Sox Game Day Live presented by <Client tbd>
Tom Caron will once again be joined by Hall of Famers Dennis Eckersley, Jim Rice and Peter Gammons; to provide up to the minute news and information on everything Red
Sox!
NESN will be debuting a new studio with enhanced graphics and new looks
10
<Client tbd> logo here Top Line Exposure
11
<Client tbd> logo here
On-Set Exposure
12
In-Studio Exposure <Client tbd> logo here
13
In-Studio Projection Screen
14
Show Opening
15
Graphic Wipe
16
In-Game Snipe
17
In-Game Live-Read
18
Promotional Support
Projected :30 promo’s 2014 (:15/:15): 390 ACTUAL :30 promos ran: 1,458
ACTUAL :30 promos in Pre/In/Post Game: 282 176 In Game :30’s w/ :15 Uno Commercial
Projected 2014 :30 promos: 650 (25x/wk: 26 weeks) Projected number of In Game Promos 2014: 70
19
RS Game Day Live page at NESN.com
20
Red Sox Game Day Live Pre Game Sponsorship Investment
2014 Net Investment: $400,000
21
2014 RED SOX GAMEDAY LIVE Elements
Estimated ratings delivery based on current actual ratings
Red Sox GameDay LiveRed Sox 2013 In Game Live Read (1x per week)
Red Sox 2013 In Game Snipe (1x per week)
Red Sox 2013 In Game Billboard (1x per week)
Red Sox GDL 2013 Tagged Open/Close (2x per show)
Red Sox GDL 2013 Graphic wipes (2x per show)
Red Sox GDL 2013 audio mention in/out of breaks (2x per show)
Red Sox GDL 2013 logo on content bar (2x per show)
Red Sox GDL 2013 logo on set (2x per show, Yawkey Way)
Red Sox GDL 2013 logo on studio monitors (2x per show, away games)
Red Sox GDL 2013 :30 commercials (2x per show)
Red Sox GDL 2013 in show billboards (2x per show)
Red Sox GDL 2013 Post Game preview for following day show (1x per show)
Red Sox GDL 2013 Show Promos (25x per week, 26 weeks)
NESN.com
Total GRP's - BostonInvestment $400,000
5246
296.0
296.0
270.0
650.0
7.0
7.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
2.0
1.0
296.0
296.0
296.0
148.0
148.0
296
296
135
650
2 mil imp
296
296
296
148
148
148 7.0
148
26
296
1036.0
1036.0
182.0
296.0
# of elements (games)
HH Rating Points BOSTON
Program HH Rating 2013
Red Sox GameDay Live Media ValutionAll Elements
Top Related