What’s ThinkCling?• With ThinkCling you can develop captivating ideas for guerilla
marketing, direct marketing as well as in-store activation• Our patented material clings on to any substrate be it wood, glass,
metal and even brick without leaving behind any trace of adhesive when removed.
• Brands like Adidas, Nokia, Vodafone have used this material to create exciting campaigns globally.
Red Bull22nd March 2010
AMBERMEDIA, did this campaign for Red Bull in Germany. Red Bull used German football star Mario Gomez to spearhead a campaign called
“Schützenfest” (marksman festival) based around his ability to kick a football very accurately! The Clings campaign complemented numerous other media including viral videos and experiential activities to create a internet craze.
Red Bull
The ClingZ had a simple URL linked to Mario Gomez’s personal website sponsored by Redbull. The increase in traffic to the website following all the activity could then be monitored. Over 100,000
YouTube views have registered on various connotations of this activity making the campaign a big success.
Red Bull
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