Recruiting using

Social Media

Raz Chorev MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING

Case

Stu

dy

Effective Landing Page

• Descriptive images• Job search functionality• Social Media connectivity

Effective Landing Page

• Employee recommendation Video• Culture statement• Social Media connectivity• Welcoming smiling faces of senior

execs• Job search (Call-to action)

Effective Landing Page

• Powerful search capability

• RSS to job feeds• Sharing jobs

Social Media Strategy

• Attracting quality employees• Targeting quality employees• Creating a talent pool to allow future global expansion

What didn’t work

• Tweeting since 29.3.2008• General corporate twitter account• No interaction• Follower/Following ratio shows

broadcasting tool.

What didn’t work

• Specific recruiting focused twitter account• Follower/Following ratio shows interaction, yet • The stream shows broadcasting tool.

What didn’t work

Community building will take time…

What DID work?

• 12,000 tuned-in professional community

• Targeted advertising• Reason to choose @

CH2M Hill as an employer

Why DID it work?

Customised header

Comfort in numbers

Call to action

Employee video testimonial

Employee benefits

Company overview

Careers snapshot

Projects overview

ATTRACTING EMPLOYEES

Why DID it work?ATTRACTING EMPLOYEES

100% complete personal profile

Free job posting! Using LinkedIn apps

Company advertising on every employee’s profile page

Why DID it work?ATTRACTING EMPLOYEES

Using LinkedIn groups for employee retention AND acquisition.

Why DID it work?TARGETING EMPLOYEES

• Ever evolving 100,000,000 CV’s database

• 50 direct emails to best matching potential employees

• Elimination process, before the candidates are aware of the position

• Posting jobs to targeted individuals (not “post & Pray” strategy)

The Bottom line

• 98% of all US recruits where directly approached and sourced.

• 95% of all global recruitment were also a result of direct recruitment activities

• As a result, significant saving on recruitment agency fees

• Awarded the only Construction company in the 100 top companies to work for (Fortune magazine)

THANK YOU!

0410 660 107

My Linkedin profile: www.linkedin.com/in/razchorev

My website:www.razchorev.com

Follow me on Twitter:www.twitter.com/RazChorev

RAZ CHOREVDigital & Online Marketing