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How to RecruitSales ProfessionalsGlassdoor asked 1,000 sales professionals about their
job search plans and how they like to be recruited.
68%plan to look
for a new job inthe next year
45%plan to look for a new jobin the next
three months
19%have no plans
to look fora new job at all
Top 5 Workplace Factors that Would Cause Sales Professionals to Leave Their Jobs:
1
2
3
Transparent about the pros & cons of different companies
Work as hard for me as they do employers
Knowledgeable about my experience
76%
64%
60%
5 Solid communication skills
6 Large network 33%
7 Not pushy 28%
8 Aggressive 12%
4 Someone with a strong understanding of the sales profession 55%
Top 3 Recruitment Tactics that Work!
Attributes of Recruiters Sales Professionals Most Value:
What works best when reaching sales professionals:
Feedback from Sales Professionals to Recruiters
If you’re looking to recruit, identify what attributes you cancompete on and message to those in the interview process.
Money Isn’t Everything
When sales professionals are making job decisionsthey trust the following sources for more information:
97%
Friends 67%
Current work colleagues 51%
Family 40%
of sales professionals read online reviews about a company before accepting a job offer
86%of sales professionals are more likely to apply to a company that a friend recommends
Previous work colleagues 58%
Online forums 43%
Online news sources & blogs 36%
Previous manager 30% Current manager 18%
Recruiters 14%
Bottom line: when recruiting sales professionals, your employer brand reputation matters. Find out how to manage it with Glassdoor.
http://employers.glassdoor.com/
For complete Glassdoor methodology, contact [email protected]
Hosted meetups offering the opportunity to speakwith other current sales professionals
Blog posts from sales professionalsthat work at the company
10%
Social media outreach 49%
7%
53%
71%are likely to accept less money to work at a company with a great culture
are likely to accept less money for the opportunity to work at a company selling something that is particularly compelling
78%
Sales Professionals Share Job Search Plans
Average Tenure of Sales Professionals at One Company:
31%
13%
20%21%
12%
2%stay for morethan 5 years
stay on averageless than 1 year
stay on average4-5 years
stay on average3-4 years
stay on average2-3 years
stay on average1-2 years
“Understand the impact corporate culture has on whether or not we are willing to jump ship.”
“Ignore my age and focus on my experience.”
“Don’t embellish the job or the opportunities for the position. Be honest and forthright.”
“Balance responsibility to the company with giving me the most accurate information about the job.”
DOs“Don’t pester me to call you and then disappear.”
DONTs
“Try not to oversell the culture or benefits. If you’re not rated one of the highest it comes across like they’re trying to hook you in when you research and find out otherwise.”
When are they most likely to jump s
hip?
79% of men say they wouldaccept a lower compensation package to sell something compelling, compared to 73% of women.
52% of women say the relationship with a direct
manager would cause them to leave their current job,
compared to 43% of men.
Most Important Elements of the Compensation Plan Are:
Compensation Preferences Differ Among Genders
Commission
Company perks(i.e. vacation time, office lunches, etc.)
Healthcare / medical benefits
Bonuses
Equity / company stock
62%
Base salary
50%
41%
33%
20%
94%
College/University professor or other academic advisor 7%
How to Attract Top Talent
Men Women
Women in sales prioritize both healthcare andcompany perks over commission.
Commission is the #2 priority for men in sales.
51% of femalesales professionalswant company perks,compared to only37% of male salesprofessionals
What Influences Job Decisions
Women value a good relationship with their bossmore than company culture. Top factors for women:
21
2
3
Salary and compensation
Career growth opportunities
Company culture
65%
48%
4 Relationship with manager 46%
5 Senior leadership 38%
72%
How to Recruit
1 | Salary and compensation 72% (vs. 74% for men)2 | Career growth 61% (vs. 68% for men)3 | Relationship with manager/direct boss 52% (vs. 43% for men)
vs.
Healthcare / medical benefits
Equity / company stock
93%
21%
46%
97%
15%
56%
Commission68% 49%
Company perks37% 51%
Bonuses34% 32%
Base salary
Online job sites 75%
Friends 39%
Current co-workers 20%
Recruiters 51%
Social media 35%
Family 11%
Former co-workers 45%
Networking events 22%
Conferences 4%
How Sales Professionals Most Often Hear About Job Openings:
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