Targeting Your Target Audience with Twitter Data
Richard BaxterFounder, SEOgadget.com
The not-very-inbound way to market your site.
Crap marketing does not work.
Let's do some real marketing…
I want to find out where my target market is
I want to find out what they are sharing
I want to know who to contact
I want my stuff to be a success
Who are you
targeting?
What are your
target audiences sharing?
Identify + recruit
influencersBe there
Really targeted outreach
Search: "really targeted outreach"
How SEOgadget uses #RTO
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Count of Domain
What did a group of CMOs tweet in SFO?
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Count Of Occurrence
What a group of Marketing Directors in London Tweeted
The authors our CMOs were interested in reading
blog
.kiss
met
rics.c
om
www.y
outu
be.co
m
hire
.jobv
ite.com
mas
habl
e.co
m
tech
.shaz
am.com
anal
ytics
.blo
gspo
t.co.
uk
giga
om.com
blog
s.ora
cle.com
tech
cityn
ews.co
m
pcge
n.or
g
www.a
sp.n
et
blog
.mon
eysa
ving
expe
rt.co
m
ohou
rs.o
rg
bgr.c
om
hack
erjo
bs.co.
uk
four
squa
re.com
newsf
eed.
time.
com
allth
ings
d.co
m
phot
ocon
test
.lone
lypl
anet
.com
xrob
ots.co
.uk
apps
.face
book
.com
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Count of shares
Data: Websites shared by CTOs based in London on the 10th October 2013
instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co0
100200300400500600700800
What social sites are our audience using?
Authentic websites. Relevant audience.
Those sites are better for SEO, too.
The average Domain Authority of sites found in Google search asking for guest contributions: 47.82
The average Domain Authority of domains shared by influential US Chief Marketing Officers: 74.49
Average Domain Authority0
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Twitter SharesGoogle Search Results
*based on 100 domains extracted from “guest post” searches in Google vs 100 domains shared by influential US CMOs in July 2013
Did you notice we didn’t use Google?
Here's how to do it.
Go here: http://bit.ly/twitterarchiver
Get TAGS v5
Tools we use
And the rest:
http://seogadget.com/tools/seogadget-for-excel/
Fetch your data.
Authorise TAGs with Twitter
You’ll get a window like this
Create an “application” with Twitter
GO TO: https://dev.twitter.com/apps/new
Find your audience
#MozCon
How do I find out what these people are sharing?
filter:links from:someone OR from:someone elseOR from:some other person
So, you just need to build a search query in twitter.
http://bit.ly/followerwonkfetcher
Paste your query into TAGs
Execute your query
Click run!
If it worked, it’ll look like this:
And then rinse and repeat. Create lots of profiles.
Now your analyst can work with the data in Excel.
Here’s your next template:
http://bit.ly/seog48
Know who to contact.
How my data looks
Tweet
Entity Data
User
Followers
Shared URL
Domain
Author
Social stuff
#MozCon
Get the contact details
use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
Tools we use
The results of my own outreach with this data…
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I marked off the best sites for my audience targeting
Leo looks like a really cool guy:
I tried to get the email address
But Rapportive did…
Who’s the content manager at Mindjet?
Here are the replies:
You want your stuff to be a success.
Don’t ask your colleagues to share your stuff.
Recruit the input of an expert and do the outreach first
Never Fail Outreach:
Discovery Creative Planning
Proof of Concept
Stakeholder
Recruitment
Production Placement
http://seogadget.com/never-fail-content-promotion/
Thank you for listening!
seogadget.com/blog
© 2013 SEOgadget. All rights reserved. SEOgadget makes no warranties, express, implied or statutory, as to the information in this presentation.
Richard [email protected]
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