REAL MADRIDFacebook Market Audit: 1 June - 30 June 2017
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2
POSITIVES
Audience Growth 52%
Engagement Rate 11%
Shares 6%
EXECUTIVE SUMMARY
NEGATIVES
Comments 29%
Content Posted 7%
Likes 8%
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
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THE SCOREBOARD
97BRAND SCORE
OUT OF 10085BRAND SCORE
OUT OF 10040BRAND SCORE
OUT OF 10027BRAND SCORE
OUT OF 100
Real Madrid FC Barcelona Athletic Club Atlético de Madrid
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
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STATE OF THE LANDSCAPE
The total market size is at 222,039,323 followers. The landscape has grown by 0.95% in the last month.
Real Madrid C.F. has 47% of the total audience in the competitive landscape. The brand grew 155% faster in June than the average growth in the landscape.
Real Madrid C.F. stood for 39% of all the new posts in June and the sentiment was 13% more positive than the average sentiment in the landscape.
Real Madrid C.F. share of engagement stood for 72% of all engagement in the landscape.
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
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ACTIVITY
178POSTS
Real Madrid C.F. posted 178 times, which is a 7% decrease compared to May.
The most used post format were videos with 48% of all posts. Photo was the post format with the highest engagement rate at 0.41%.
The average post engagement rate was at 0.21%, which is 8% higher than in May.
86 0.14% ER
56
36
0.41% ER
0.05% ER
VIDEOS
PHOTOS
LINKS
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
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AWARENESS
Real Madrid C.F. audience is at 104,616,539 with Mexico being the top country with 22% of audience.
The brand grew by 2% in June. The predicted growth for July is 0.59%.
There were 37,866,776 engagements in total which is a 0.14% decrease compared to last month.
1,617,250AUDIENCE GROWTH
37,866,776 TOTAL ENGAGEMENT
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
Mexico
Indonesia
India
Spain
Brazil
Algeria
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WHAT PEOPLE ARE SAYING
MadridReal
Hala
Halamadrid
Champions
Cristiano
Mundo
MejorHalaSENTIMENT SCORE
67 OUT OF 100
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
FinalMarco
Football
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SENTIMENT SCOREBOARD
59OUT OF 100
54OUT OF 100
Athletic Club Atlético de Madrid
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
65OUT OF 100
67SENTIMENT SCORE
OUT OF 100
FC BarcelonaReal Madrid
SENTIMENT SCORE SENTIMENT SCORE SENTIMENT SCORE
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9Real Madrid Facebook Market Audit: 1 June - 30 June 2017
CONTENT KEYWORDS
REAL MADRID KEYWORDS THAT WORK 97
TOPIC SCORE
OUT OF 100
MARCO ASENSIO WILLEMSEN
96TOPIC SCORE
OUT OF 100
JUVENTUS
95TOPIC SCORE
OUT OF 100
FINAL
93TOPIC SCORE
OUT OF 100
REAL
44TOPIC SCORE
OUT OF 100
KARIM BENZEMA FOOTBALL EQUIPACIN NUEVA
48TOPIC SCORE
OUT OF 10055
TOPIC SCORE
OUT OF 10062
TOPIC SCORE
OUT OF 100
COMPETITORS KEYWORDS THAT WORK 97
TOPIC SCORE
OUT OF 100
FORA BARA
96TOPIC SCORE
OUT OF 100
LEO MESSI
90TOPIC SCORE
OUT OF 100
FAVORITA
81TOPIC SCORE
OUT OF 100
TEVA
REAL MADRID KEYWORDS THAT DON’T WORK
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POST WITH THE HIGHEST NUMBER OF LIKES
2,673% higher than the average likes in the landscape.
REAL MADRID
100POST SCORE
OUT OF 100
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
1,416,759 likes 33,605 comments 480,452 shares 1.87% engagement rate 1,930,816 engagement
🏆 UEFA Champions League 2017 #CHAMP12NS
Photo on 03/06/17
Real Madrid
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POST WITH THE GREATEST NUMBER OF COMMENTSREAL MADRID
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
21% more comments than the average post in the landscape
🏆🏟🎊 #CHAMP12NS Follow the celebrations at the Bernabéu! ¡Sigue en directo nuestra celebración en el Bernabéu!
98POST SCORE
OUT OF 100
Video on 04/06/17
404,211 likes 79,763 comments 766,644 shares 1.19% engagement rate 1,250,618 engagement
Real Madrid
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POST WITH THE GREATEST NUMBER OF SHARESREAL MADRID
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
39,915% more shares than the average post in the landscape.100
POST SCORE
OUT OF 100
1,416,759 likes 33,605 comments 480,452 shares 1.87% engagement rate 1,930,816 engagement
🏆 UEFA Champions League 2017 #CHAMP12NS
Photo on 03/06/17
Real Madrid
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POST WITH THE GREATEST NUMBER OF LIKESCOMPETITORS
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
188% higher than the average Real Madrid C.F. likes.99
POST SCORE
OUT OF 100
564,781 likes 8,167 comments 10,880 shares 0.57% engagement rate 583,828 engagement
🔵 🔴Força Barça! #Repost by @leomessi ・・・ Terminando el cumple 😉😉😉 muchísimas gracias a todos por los saludos .. 👍👍👍
Photo on 25/06/17
FC Barcelona
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POST WITH THE GREATEST NUMBER OF COMMENTSCOMPETITORS
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
290% more comments than the average Real Madrid C.F. post.88
POST SCORE
OUT OF 100
87,977 likes 16,954 comments 4,233 shares 0.2% engagement rate 109,164 engagement
🎥 LIVE | #Wembley25 commemoration at🎥 EN DIRECTO! Sigue la fiesta de #Wembley25 en el Camp Nou 🔵🔴 Força Barça!
Video on 19/06/17
FC Barcelona
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POST WITH THE GREATEST NUMBER OF SHARESCOMPETITORS
Real Madrid Facebook Market Audit: 1 June - 30 June 2017
114% more shares than the average Real Madrid C.F. post.97
POST SCORE
OUT OF 100
139,405 likes 2,315 comments 25,533 shares 0.16% engagement rate 167,253 engagement
#L30MESSI 🔙 Great goals, mazy dribbles, killer passes... that's what Leo Messi was about as a kid
Video on 24/06/17
FC Barcelona
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