Must HavesFor REAL ESTATE Websites
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45% of all buyers
go to the internet as their first step in looking for a home
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4% of these buyers go to
open houses as their first step in searching
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Some sites do not have the
X-factor to drive possible clients
to stay to their site
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Internet Marketing Strategy
Effectiveness of the Website
=
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Effectiveness of the Website
=Features
for Good Experience
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So what features shouldreal estate agents
incorporate to their websites to ensure visitors stay on their site
and will not move to the competitor’s site.
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Photos
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Photos 5-10 high
quality pictures and more for your site and
listings
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Photos make sure they showcase the
properties’ strong points
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Photos Add your
watermark
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Photos
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Photos
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Photos
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Photos
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Complete Information• Information about the properties• Beds / rooms• Baths• Flooring measurement• Description of the interior• Landscape• Amenities• Type of roofing• Street view• Home mortgage calculator
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Virtual ToursExample 1
Example 2
YouTube VT TutorialExample 3
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•Obvious to visitors• Visible to potential buyers•Working in all types of browsers
Contact Information of the Real Estate Agent
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Neighborhood Information
Most home buyers search for a neighborhood instead of a specific house
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Neighborhood Information
Create a separate page for each property, add description like schools, offices, and so on, and have it link on the property.
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