“Reaching Today’s Mobile Moms”
"Moms: Tech laggards or Indicators?"
Moms as Tech
Indicators
Moms Indicate with Purpose
MOMS TODAY REQUIRE REAL-TIME INSIGHTS
It All Comes down to Creating Experiences
A PLACE FOR IDEAS
IDEAS IN ACTION
MOMS PURPOSE FOR TABLETS
“I rarely use our computer anymore.”
“I actually feel bad for my laptop seeing that I never
use it anymore :(.”
Moms New Constant
Companion
16
Why Shazam
DESIGN FOR MOMS WITH PURPOSE IN MIND
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