Download - Reaching the Millennial Generation

Reaching the Millennial GenerationFaith Spelbring, DCEManager, Regional Outreach ConferencesLutheran Hour Ministries

Reaching the Millennial Generation

Know Your Audience

Serve Your Audience

Know Your AudiencePew Forum Millennial Generation Study

UCLA Higher Education Research Institute Study

Pew Forum StudyThe Millennial Generation

o Highest % of college students compared to other generations at this age

o Very shelteredo Very structured time

http://www.google.com/url?sa=i&rct=j&q=safety&source=images&cd=&cad=rja&docid=sMaDLDQi5wXhzM&tbnid=d74Jd4kDhAxyxM:&ved=&url=http%3A%2F%2Fwww.childrenscolorado.org%2Fsafekids%2F&ei=mLQxUc7nCeXfigLaq4HABQ&bvm=bv.43148975,d.cGE&psig=AFQjCNEWUvLQSWfLaUXciX-isRCGVuWfjQ&ust=1362298392474668

http://www.google.com/url?sa=i&rct=j&q=schedule&source=images&cd=&cad=rja&docid=YFZ5-8VcAJ7dbM&tbnid=B_dSW24WjCe2nM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.un.org%2FDepts%2FOHRM%2Fsds%2Flcp%2FUNLCP%2Fenglish%2Fmast-sched.html&ei=UbUxUaCuGIzFiwLm54HgCg&bvm=bv.43148975,d.cGE&psig=AFQjCNFGjJ162kCoaro9_kGNMxgzcxyDcw&ust=1362298433923228

http://www.google.com/url?sa=i&rct=j&q=concordia+university+irvine&source=images&cd=&cad=rja&docid=uRUvrpx-WGBTpM&tbnid=B21dJr7F_ZMYHM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.cui.edu%2Faboutcui%2Findex.aspx%3Fid%3D80&ei=mrUxUZKSNKz9iQK874H4BA&bvm=bv.43148975,d.cGE&psig=AFQjCNHWNhsMbU7NpVc8S1jc9RVsOBfFoQ&ust=1362298636722089


o 38% of Millennials are tattooed:

o Millennials want everyone to fit ino They identify themselves as “liberal” and are

more sympathetic to immigrants, homosexuals, etc.WITH ONE EXCEPTION!!!

http://www.google.com/url?sa=i&rct=j&q=tattoos&source=images&cd=&cad=rja&docid=OCzpWSEnJ4TW1M&tbnid=QfYMv6tiEFT3fM:&ved=0CAUQjRw&url=http%3A%2F%2Fpinterest.com%2Fall%2F%3Fcategory%3Dtattoos&ei=fbcxUcrEK8XrigLz1YGQCQ&psig=AFQjCNHS-qfes5OpNJNCoadL_KJqZNiiBg&ust=1362299105545841

Pew Forum Study

http://www.google.com/url?sa=i&rct=j&q=sonogram&source=images&cd=&cad=rja&docid=qebWfdB1k1E9vM&tbnid=BrFB7-dqzyRuEM:&ved=0CAUQjRw&url=http%3A%2F%2Ffactspage.blogspot.com%2F2011%2F12%2Fwhat-is-ultrasound.html&ei=srkxUfa5KYvYigKLyYCIAQ&psig=AFQjCNF0HJ2rLXQPfD-wD6ioyE9IGUqLRg&ust=1362299675601450

http://www.google.com/url?sa=i&rct=j&q=sonogram&source=images&cd=&docid=ZalgTDP30BbnBM&tbnid=bIHnkhW6B2GYyM:&ved=0CAUQjRw&url=http%3A%2F%2Famericanattorneysonline.blogspot.com%2F2011%2F05%2Ftexas-sonogram-abortion-bill-passed.html&ei=4bkxUfeZGsq0iQLixYHgBQ&psig=AFQjCNF0HJ2rLXQPfD-wD6ioyE9IGUqLRg&ust=1362299675601450

http://www.google.com/url?sa=i&rct=j&q=prolife&source=images&cd=&cad=rja&docid=bm0VpIdFd2CK7M&tbnid=SHEu0PIPdAPhrM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.peterheck.com%2Flibtree%2Fliberty_tree%2Fview%2F1912%2Findiana_pro_life_bill_finds_unanimous_support&ei=ZLoxUbefOsuzigKW1oGoCw&psig=AFQjCNFuetUs3YtzrLvfYtQRaVORXavXOg&ust=1362299628376890


o Millennials, though “liberal,” are conventional:

o Want to spend time with their parents

o 1 in 8 Millennials have moved back home with their parents after college

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=fNZJfdVHjDRt2M&tbnid=et28Dr2VKv1QuM:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fwww.creatinghistory.com%2Fleave-it-to-beaver%2F&ei=erwxUY2aO83RiALvlIDAAw&psig=AFQjCNGR7qb2lwnSBnVP3GgJZHAL9Q4rcA&ust=1362300411020681


o Result:o Confidence in self, confident in economic

future...o Ethic of team worko They respect previous generationso Hang out the only way they can… online!

http://www.google.com/url?sa=i&rct=j&q=confident&source=images&cd=&docid=7CFjVOOMUDw9xM&tbnid=rUr_jU7STuRT8M:&ved=0CAUQjRw&url=http%3A%2F%2Fdmfx.us%2Fclient%2Fzelko-aesthetics%2FNeograft%2520downloaded%2520material%2FAds%2520%26%2520Graphics%2FIStock%2520Photos%2F%3FND&ei=SL4xUbajJNTXiALlwoDAAg&psig=AFQjCNEArvCRUEnIlLVD8v6mX0tUMxb3qQ&ust=1362300844211939

http://parentingpink.com/?p=11250


o Less religious in terms of affiliation and attendance

o They are not “secular”

http://www.youtube.com/watch?v=1IAhDGYlpqY

http://www.youtube.com/watch?v=MiEiChf92D8

http://www.youtube.com/watch?v=1IAhDGYlpqY

http://www.youtube.com/watch?v=MiEiChf92D8


o Biggest predictor of leaving the faith is interreligious mix of parents

o Raised by boomers (seekers)


o Until 20 years ago, “young” meant that you were attracted to evangelical churches

Not anymore!

http://www.google.com/url?sa=i&rct=j&q=evangelical&source=images&cd=&docid=_eF6D4ABZm5ggM&tbnid=0v6oSYAhHX7m6M:&ved=0CAUQjRw&url=http%3A%2F%2Fcovenantoflove.net%2Fevangelicalism%2Fwhy-i-am-evangelical%2F&ei=nsQxUYyAEof0iQLYoIGICQ&psig=AFQjCNFbndBebb_BEke3Rs_rOBsYsGLHcA&ust=1362302449442831

UCLA StudyHigher Education Research Institute

The Spiritual Life of College Students

A National Study of College Students’ Search for Meaning and Purpose

o 112,232 incoming freshmen studentso 236 colleges and universitieso Six-page survey

UCLA StudyHigh levels of spiritual interest and

involvement:o 3/4 searching for meaning/purpose in lifeo >3/4 believe in godo >2/3 agree religious/spiritual beliefs provide

them with strength, support, and guidanceo 4/5 have attended religious services in past

yearo 4/10 say it is essential or very important to

follow religious teaching in everyday life

o ¾ feel a sense of connection with God/Higher Power that transcends personal self

o 56% perceive God as love or creatoro 49% experience God as protectoro 44% have felt loved by God in the past year

High levels of spiritual interest and involvement:o>2/3 prayo 61% weekly

o 28% dailyo 68% for loved oneso 59% gratitudeo 58% forgivenesso 58% solve problems

UCLA Study

UCLA Study“Despite their strong religious commitment, students also demonstrate a high level of religious tolerance and acceptance.”o64% agree most people can grow spiritually without being religiouso63% disagree that people who don’t believe in God will be punished

UCLA StudyStudent idealism:o 63% say helping others who are in difficulty is

essential or very importanto 55% say reducing pain and suffering in the

world is essential or very important

Act on ideas:o 82% performed volunteer work in high schoolo 70% say they are trying to change things that

are unfair in the world

UCLA StudyStudent Doubtso 65% occasionally felt distant from godo 57% question their beliefso 48% have felt angry with godo 52% disagree with families about religious

matters

Meet Your Audience

Serve Your Audienceo Get to know the Millennials in your life

o Learn about themo Learn what they are being taughto Learn what they think of the church

o Meaningful involvemento Build around their passionso Build them into leadership

o Challenge themo Serious study of God’s Wordo Sharing their faith

Serve Your Audienceo Getting to know Millennials

o Take them out for coffeeo Group dinnerso Adopt a student programo Take a class on campuso Evaluate ministry and act on

what they say

Serve Your Audienceo Meaningful involvement

o Service opportunitieso Community Service – in areas of interest for them

o Park/beach clean upo Plant trees

o Mission trip – in areas of interest for themo Mexicoo New Orleanso Haiti

o Leadership roleso Lead mission project – for the whole church!o Church council?o Shepherd the next generation

Serve Your Audienceo What services can you offer

o Marriageo Parentingo Financeso Saving for Retirement

o How can we use technology to reach them?o Twitter/Facebooko Images/Videoo Text

http://www.google.com/url?sa=i&rct=j&q=parenting+families+from+me+to+we&source=images&cd=&cad=rja&docid=D5NcUEGB5fT2tM&tbnid=hV0HA1qCzuoXNM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.peacechurch.org%2Fparenting-families-from-me-to-we-begins-sept-12%2F&ei=K8cxUZSaK-aZiAK-u4HwDw&bvm=bv.43148975,d.cGE&psig=AFQjCNFr89JcuKsfDRWdbvh1zqAOjZwmcw&ust=1362303112175981

http://www.google.com/url?sa=i&rct=j&q=making+marriage+work+Parrott&source=images&cd=&cad=rja&docid=BbmPTGP-TmembM&tbnid=JK4Tp28p6sGz4M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.rightnow.org%2FMedia%2FSeries%2F52&ei=DskxUdLvK8GriQL074CADA&bvm=bv.43148975,d.cGE&psig=AFQjCNEhM10L0iaw21nC036tzioT6SBX3A&ust=1362303606357136

http://www.google.com/url?sa=i&rct=j&q=parenting+the+early+years+parrott&source=images&cd=&cad=rja&docid=A0uxb9F5a3QJKM&tbnid=k6Fsswh0KYTf4M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.andersonhillsumc.org%2Fparenting-classes&ei=OMkxUfrTGYnUiwK4q4BQ&bvm=bv.43148975,d.cGE&psig=AFQjCNGtpcN1C3dUmxT1fQLB1UJjmV5Ayw&ust=1362303660785919

http://www.google.com/url?sa=i&rct=j&q=financial+peace+university&source=images&cd=&cad=rja&docid=roHfYqCn6ow6yM&tbnid=ynSqAJsBV6ut3M:&ved=0CAUQjRw&url=http%3A%2F%2Fnewlifefellowship.org%2Flearning%2Ffinancial-peace-university-2%2F&ei=iMkxUeXyKOWJiAL7o4HoBA&bvm=bv.43148975,d.cGE&psig=AFQjCNEXxvmr5yliWHUowmy31qLJM-ODiA&ust=1362303734096646

http://www.google.com/url?sa=i&rct=j&q=thrivent+financial+for+lutherans&source=images&cd=&cad=rja&docid=mL9X3Wc2t1UeAM&tbnid=M6NQSiOmn47ewM:&ved=0CAUQjRw&url=http%3A%2F%2Fbetf.blogspot.com%2F2010%2F05%2Fthrivent-financial-for-lutherans.html&ei=zckxUfz8JLD0iwKd8YD4DQ&bvm=bv.43148975,d.cGE&psig=AFQjCNGwOedSGxyHr23qsAM1KlznRa91kA&ust=1362303790941486

Serve Your Audienceo Challenge them

o Learn about other religionso Evangelism training

Serve Your Audienceo Love the Millennials in your life!o Offer them what no one else will…Jesus!

Reaching the Millennial Generation

Thank you!