Reach Your
Audience Using
Facebook VIDEO!
Copyright © 2016 Janet E Johnson
A little about me…
• Online Marketing since 1998• Management, Consultant & Trainer• Specialize in Pinterest & Facebook Marketing & Ads, Video Marketing – 3 Online Training Programs – Social
Strategies 101, FB Contests Made Simple, Social Media for Orthos• Blogger for Social Media Today, Post Planner, SmartBrief & Other Top Blogs• Mom of 2 Boys: Ages 11 and 17
NEW! Separate Video News Feed
Fastest way to get reach on Facebook?
1.Facebook Lives2.Videos3.Pay for Ads
What types of Video should I create?
1. Customer Videos2. You in Videos (Talking Head)3. Slideshow Image Videos4. Videos using a Phone App
CASE STUDY:Deck Company: Video sent in by Client
Why it was great?
1. Customer Loved the Deck Railing Product2. Showed Authenticity3. We put ad $$ to Video4. 50,000+ Views5. Remarketed Viewers with a discount offer
Facebook LIVEReaches larger audience for
free
Boost each Video to your Targeted Audience
Create an Audience of Video Viewers
Create an Audience of Video Viewers
Create an Audience of Video Viewers
Create an Audience of Video Viewers
Create an Audience of Video Viewers
Remarket to the Viewers of the Video
(Give them a Special Offer or Opt-in)
Review
• Post Video on Business Page• Mix of Video and Live Video• Be Consistent – Come up with Video Plan• Remarket to your Viewers – More Content &
Offers
Copyright © 2016 Janet E Johnson
FREE!
Free Facebook Page Audit Checklist & Social Media Updates:
JanetEJohnson.com/fbauditchecklist
LIMITED TIME BETA OFFER: $67ENDS DECEMBER 15, 2016
JanetEJohnson.com/BETACopyright © 2016 Janet E Johnson
QUESTIONS?
Copyright © 2016 Janet E Johnson
Website:JanetEJohnson.com
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