December 2009Issue 11: Volume 8 ve Source for Houston Pet Lovers
A Holiday MessageMrs. Barbara Bush
Reach Over 100,000 ReadersThrough 30,000 Monthly CopiesDistributed in Over 1,100 Locations,30 Major Events, and to Thousands of Readers Online...
For Only Pennies Per Pet Lover!
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The Definitive Source for Local Pet Lovers
2016 Media Kitwww.houstonpettalk.com
funfact
In May of 2000, Houston
PetTalk launched their first is-
sue, releasing 5,000 copies to
17 area locations. Printed on
newsprint in black & white,
it was a mere 12 pages. In 15
years, the maga-
zine has grown
to over 30,000
copies. Now 68
full-color pages
are distributed
monthly to
over 1,100
locations
throughout
the Greater
Houston
area.
Pet care is the fastest growing retail category behind electronics.
80% Female 72% Own Their Home 96% Vehicle Owners 57% Give To Pet Charities 70% Travel With Their Dogs 62% Educated (College Degree)63% Make Over $60,000 Annually 82% Buy Pet Luxury Items 100% Spoil Their Pet
WHO IS READING PETTALK?
Today's pet owner is more knowledgeable than ever before and more
passionate about including their pet's in their daily lives.
That’s why Houston PetTalk’s mission includes helping educate the
public on pet ownership, assists pet owners in finding valuable resources
for products and services and provides a profitable tool for local businesses
to advertise directly to a pet-centric audience.
Each dynamic issue features a cover story that directly impacts
Houstonians, unleashes local social events in pictures, offers training tips,
shopping, lifestyle segments, travel, and so much more. Our focus is on
pet related topics that are important within the community. The Pet Care
Industry remains strong: Pet care is the fastest growing retail category be-
hind electronics. It has been labeled
recession proof, and it continues
to project even more growth in the
coming years. Houston PetTalk
Magazine’s target is a motivated
consumer. They are individuals who spend quality time with their pets,
and are likely to include them in their many lifestyle decisions and events.
We speak directly to pet owners in a language that addresses their con-
cerns. We deliver information with passion to inform as well as inspire.
With over 60% of Houston households having pets, we are improving
monthly to provide information that truly reaches our target and gets
returns from this dedicated audience of Houston’s most powerful market
segment.
FOR MORE INFORMATION Contact Michelle Mantor at 281.556.6560 or email [email protected]
Where We Deliver - Rain or Shine!2016 Media Kit
www.houstonpettalk.comFOR MORE INFORMATION
Contact Michelle Mantor at 281.556.6560 or email [email protected]
Distribution is one of the
keys to the success of
Houston PetTalk. With
over 1,100 locations throughout
greater Houston and the sur-
rounding areas, our distribution
network includes retail shops,
boutiques, restaurants, book
stores, veterinary clinics, board-
ing facilities, grooming shops,
pet supply stores plus all major
shelters.
River Oaks
Montrose
West University
Bellaire
Midtown
Downtown
Galleria
Heights
Garden Oaks
Westchase
Spring Branch
Memorial
Katy
Sugar Land
Richmond
Missouri City
Spring
The Woodlands
Tomball
Pearland
Friendswood
Clear Lake
KEY DISTRIBUTION LOCATIONS:
Petco Pet Supply Stores
Spec’s Liquors
Participating Walgreens
What We Deliver
Houston Pet Talk prints
between 30,000 to
40,000 per issue, de-
pending on special event distribu-
tion per month with a readership
well over 100,000.* Additional
circulation is achieved through
web site views and downloads of
current and archived issues.
Houston PetTalk is seen at pet
events each month throughout
Houston as a media sponsor offer-
ing advertisers additional distribu-
tion and added value increasing
circulation at events such as:
*Readership is based on industry average of
2-2.5 readers per magazine.
• The Houston World Series of
Dog Shows
• Houston Astros “Dog Day”
• Doggy Party on the Plaza
• Fun Run by HHS
• Citizens for Animal Protection
Howl-o-ween Dog Walk
• HHS Golf Tournament
• Houston PetSet Soiree
• Dock Dogs
• Barkitecture
• Citizens for Animal
Protection Gala
• The Houston Rockets Annual
Dog Walk
• Jingle Bell Bark and Brew
• The Houston Cat Club
Charity Cat Show
...And More!
SOME OF OUR FAVORITE EVENTS:
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fun factWww.houstonpettalk.com
was launched in 2005 as a
static web site. By 2009, the
site had become a leader in
interactive pet news.
Today the website boasts
over 15,000 unique visitors
per month and the publi-
cation enjoys a rich social
media presence with over
6,000 Facebook Fans
and over 2,000 Twitter
Followers.
con
test
sp
on
sors
hip
op
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Months of Multimedia Exposure... One Low Price!
2016 Media Kitwww.houstonpettalk.com
Our photo contests provide
a great deal of exposure in
a variety of medias over
the span of 2-3 months.
Contests are run online, and
promoted in print, on social media,
our home page, and e-blasts. The
landing page will have your busi-
ness’ logo and a paragraph about
the company.
Contests have a central theme
and a prompt for the readers with a
catchy title. We ask sponsors to of-
fer a prize valued at a minimum of
$300 or more to provide incentive
to readers to share and promote on
their own, and to garner partic-
ipation. The winning photo and
runner-up photo are publishing in
Houston PetTalk.
FOR MORE INFORMATION Contact Michelle Mantor at 281.556.6560 or email [email protected]
There are two periods to each
contest, one for entering
and one for voting. Public
voting chooses the top contestants.
Finally, the contest sponsor selects
the winner from the finalists.
For more information and
pricing for contest sponsorship op-
portunities, please contact Houston
PetTalk.
How We Promote
In Print: We announce the
contest in an initial publication.
This announcement includes
“Sponsored By:” alongside your
business’ logo. In a second publica-
tion we publish either a half or full
page promotion announcing the
winner of the contest.
This means your info is printed
in over 60,000 issues of PetTalk!
These pages are designed in-
house and are typically featured
in the news section or along
with the monthly PetTalk ad for
announcements.
Full Page Winner Announcement:
Includes a paragraph about your
company and your logo.
Half Page Winner Announcement:
Includes only your logo.
In Our Newsletters: When
you choose a full page spot we will
include the contest in our monthly
E-Blast. These go out to over 6,000
readers.
On Social Media: No mat-
ter which size announcement
you choose we promote contests
multiple times per week during the
lifespan of the contest on Facebook
and Twitter. “Sponsored by Your
Business Name” would follow each
mention of the contest. Each post
will include a link to your business
where applicable. We have over
8,000 followers and friends to share
with!
On Our Website: When you
choose a full page spot, we will also
run a Full Banner Ad across the
home page promoting the con-
test with your logo, plus no matter
which option you choose, we will
make three posts announcing the
contest entry period, voting period,
and winner.
In Person: Of course, we always
promote our contests whenever we
attend a public event.
Wrapping Up
Available Ad Sizes, Rates, & Requested Format
pri
cin
g &
ad
sp
ecifi
cati
on
s2016 Media Kitwww.houstonpettalk.com
FOR MORE INFORMATION Contact Michelle Mantor at 281.556.6560 or email [email protected]
FULL PAGE 1/2 PAGE HOR.
MARKETPLACE
1/2 PAGE VERT. 1/3 PAG
1/4 PAGE 1/6 PAGE
When submitting your
ad artwork please
submit all ads as
High Resolution PDFs with no
crop marks. All colors should
be converted to CMYK. Please
rename your files to “Business
Name Month Year.” For example
“Scruffy Pets Grooming March
2016.pdf.” Please keep in mind
bleed and trim when creating
full page ads.
If you are not sure how to
do this, please ask! We are here
to help. For a nominal fee our
in-house design team can create
an ad for your business in no time
at all! Ad design is $50 for an initial
template. Consequential monthly
revisions with minor text and im-
agery adjustments only $25.
Special pricing is available for
501c3 organizations, and for ads
spanning more than one page,
preferred placement of ads, busi-
ness spotlight articles, and other
marketing opportunities. Contact
Houston PetTalk for special mar-
keting materials, package pricing,
and other applicable discounts.
FULL PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/6 PAGE MARKET-PLACE
Trim Size: 8.375” W10.875” H
Bleed Size: 17.000” W11.125” H
Horizontal: 7.375” W 4.8125” H
Vertical: 3.6875” W9.625” H
2.460” W9.625” H
3.688” W
4.813” H
2.460” W
4.813” H
2.288” W
2.792” HSIZE
$1,350Per Issue
$575Per Issue
$425Per Issue
$375Per Issue
$275Per Issue
Six IssueMinimum
3 ISSUECONTRACT
$1,250Per Issue
$550Per Issue
$400 Per Issue
$350 Per Issue
$250 Per Issue
$200 Per Issue
6 ISSUECONTRACT
$975Per Issue
$500 Per Issue
$350Per Issue
$300 Per Issue
$200Per Issue
$175Per Issue
12 ISSUECONTRACT
even
mo
re b
enefi
ts
2016 Media Kitwww.houstonpettalk.com
FOR MORE INFORMATION Contact Michelle Mantor at 281.556.6560 or email [email protected]
Houston pet owners are
tired of sniffing all over
town for a groomers,
veterinarians and other services
for their pet’s needs. Many local
businesses are very small and go
unnoticed by their target demo-
graphic without a proper outlet to
display their services.
With many users looking to
the internet for service providers,
PetTalk has found the answer for
pet businesses everywhere!
Now with just a few simple clicks
pet owners can easily find the
perfect pet service right in their
zip code. PetTalk is introducing a
new service called GoFetch that
offers listings and user reviews for
groomers, trainers, health profes-
sionals, boarding facilities and so
much more in all of our distribution
zip codes.
Businesses can claim their listing
and upgrade to several different
levels of service, allowing cus-
tomization of the listing page
including images, service lists,
awards, a business description,
hyperlinked URL, videos (simply
input a YouTube link!), with many
more features available. For those
seeking a minimalist approach to
online marketing, a free listing is
available as well.
PetTalk’s new listing service will
launch in Q1 of 2016. Listings will
continually be added, making it a
valuable tool for any pet owner.
So get ready to claim your listing!
PetTalk Ad Sponsors receive dis-
counted introductory pricing. Visit
www.pettalkgofetch.com for more
information or to claim your listing.
Sniff Out More Customers
Get ready to claim your listing! PetTalk Ad Sponsors receive discounted Introductory pricing.
More Benefits to Joining the Team
Along with your fabulous ad, your
sponsorship entitles you to first
picks on Product Guide placement,
Calendar event listings, Happenings an-
nouncements, and other printed content, plus
you will get early access to event registration
for our signature annual event, Doggy Party
on the Plaza at City Center, each year in April.
We also offer limited social media postings for
our print sponsors. PetTalk is your one stop
marketing shop for all businesses pet-centric!
HOUSTON’S NEW PET SERVICE TRACKER
Houston PetTalk is proud to
work with CW39’s NewsFix on a
monthly television spot fea-
turing stories straight from the
pages of PetTalk! Readers can
view the recordings on televi-
sion when they air, or online at
our home page.
FUNFACT
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