Download - RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

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Page 1: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Re-Imagining Space OutreachCreating a 100-Year Program Model

©2013 Kathleen D. Toerpe

Kathleen D. Toerpe, PhDStellar Outreach, LLC

Hoberman Sphere

Page 2: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Goldilocks Zone of Space Outreach

1

2

3

4

Apollo 11 turns 40+

Mars Curiosity

Voyager Probes

ISS Popularity

5

6

7

8

Planetary Defense

Science Celebrities

Star Trek/Star Wars

New Stakeholders

Page 3: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240

Scientists Disagree?

• Too little time for outreach• Not supported by university/institute• Proper role of science is research• No training or poor communication skills• Public not interested or knowledgeable• “Sagan Effect”

Page 4: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

In scientists’ own words . . .

. . . science outreach is a bleak prospect with limited room for

improvement.

Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240

Page 5: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

In scientists’ own words . . .

. . . science outreach is a bleak prospect with limited room for

improvement.

Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240

Page 6: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Let’s go back

to the drawing

board and

re-imagine

what space

outreach could

be . . .

Page 7: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Outreach

Teaching

Public Relations Marketing

. . . though it can involve all these skills, techniques and goals

Let’s Start With. . .

Page 8: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• To reach out• To surpass• To go beyond• To engage

Outreach at its core is . . .

Page 9: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• To deliver a message to a targeted audience to reach a desired result

Outreach

Page 10: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Space Outreach

• To deliver a message about space research, exploration, future settlement and the human dimension of all of these to a targeted audience to reach a desired result

Page 11: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• Delivery• Message• Audience• Result

Outreach

Page 12: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Challenges & Opportunities of Delivery

Non-Personal• Objective• Professional• Scheduled

Group• One to Many• Many to Many• Many to One

Remote• Non-

synchronous• Not Real Time• Not Shared

Space• Not Real Space• Virtual Space

Personal• Subjective• Relationship• Availability/

Approachable

Individual• One on One

Local• Synchronous• Share Real Time• Share Real Space

Page 13: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Personal, Individual, Local . . . • In-person• Mentoring• Collaborati

ng• Customize

d • One-shot• Effective

but short reach

www.ucdmc/ucdavis.edu; www.space.com;

Page 14: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Non-personal, Group, Remote . . .

• Hundreds of Programs

• Broad audience

• Ad-driven• Entertainm

ent• Mixed

Messages

• K-14 STEM • Thousands

of Programs

• Resounding Success

• Bureaucratic

• Duplicative

Page 15: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

1. Once delivered, a message takes on a life of its own. You never know where your message may end up.

Page 16: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Delivery = Connections

Conversation with a colleague at a convention

Basis for a new Massive Open Online Course (MOOC) PIL

www.programmedevelopment.com

NGR

Page 17: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Long-term Connections

Greatest impact may be number of views in months and years ahead

NGL

www.engadget.com

NGR

A TED Talk is delivered in real space and real time to real people

Page 18: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Making More Connections

PIL

NIL

NGL

NIR

NGR

PGR

PIR

PGL

STARTING

POINT

DESTINATION

Page 19: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Connections Expansive

PIL

NIL

NGL

NIR

NGR

PGR

PIR

PGL

Page 20: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.clipartsfree.net

PIL

PGL NIL

PIR NGL

NIRPGR

NGR

Connective

Expansive

Comprehensive

Flexible

Page 21: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

Page 22: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• Delivery• Message• Audience• Result

Outreach

Page 23: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

2. Effective outreach is specific, content-dynamic and open to change.

Page 24: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

What’s the Message?

STARTING

POINT

DESTINATION

Inform Persu

ade

Justify

InspirePrepa

re

Motivate

Interpret

Amaze

Page 25: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.clipartsfree.net

Connective

Expansive

Comprehensive

Flexible

Inform

Persuade

Justify

Inspire

Prepare

Motivat

e

Amaze

Interpret

Page 26: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

Page 27: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• Delivery• Message• Audience• Result

Outreach

Page 28: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

2. Effective outreach is learner-centered. Know your audience.

Page 29: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Who’s the Audience?

STARTING

POINT

DESTINATION

Children

Teens

Parents

SeniorsTeach

ers

College

Students

Future

Colleagues

Page 30: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

The Audience . . .

Photos: www.nms.ac.uk; www.chabotspace.org; ww.avaaston.wordpress.com; www.cochrane-environment.org; www.centauri-dreams.org; www.nhlbleol.wordpress.com

Page 31: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.clipartsfree.net

Connective

Expansive

Comprehensive

Flexible

Children

Teens

Parents

Seniors

Teachers

College Studen

ts

Colleagues

Future

Page 32: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

Page 33: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• Delivery• Message• Audience• Result

Outreach

Page 34: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

4. Outreach should always elicit a response and have a goal or result that it seeks to produce.

Page 35: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

What’s the Take-away?

STARTING

POINT

DESTINATION

Advocate Particip

ate

Engage

PersevereCorrobor

ate

Collaborate

Wonder

Appreciate

Page 36: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.clipartsfree.net

Connective

Expansive

Comprehensive

Flexible

Advocate

Participate

Engage

Persevere

Corroborate

Collaborate

Appreciate

Wonder

Page 37: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

Page 38: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

100 Years(maybe more!)

Page 39: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

We know what we want . . .

How Do We Get There?

Page 40: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

100-Year Space Outreach Model . . . Emerge

sExpand

s

Engages

Embraces

Evolves

• Multi- & Inter-disciplinary Goals

• STEM• Social Sciences• Arts• Humanities

• Current Understanding

• Knowledge• Perceptions• Questions• Search for

Answers

• Problem Solvers• Contributors• Citizen

Scientists• Takeaway Action

Steps

• Collaborates• Audience• Content• Multiple

Stakeholders

• Innovative• Adapts Quickly• Builds

Framework for the Future

Page 41: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Emerges from our Human Experiences

Space Outreac

h

STEM

Social Sciences Arts

Humanities

Page 42: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.walmart.com

Outreach is not successful

when connections are not

made

Page 43: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• We are more than our STEM selves . . . Our outreach must be more, too.

• History• Philosophy• Sociology• Anthropolo

gy• Literature• Music

• Psychology• Economics• Dance• Fine Art &

Design• Political Science• Theater

• Geography• Journalism• Finance• Theology• Archaeolog

y• Law

Page 44: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Synapses in the Human Brain . . . .

Photo: www.futurity.org

Expands our Current Understanding

Page 45: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Connecting our . . .

• Current Understanding

• Knowledge

• Perceptions

•Questions

• Search for Answers

Page 46: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• Outreach has an organic, cumulative effect which we can never completely anticipate or assess.

• Classroom• Planetarium• Senior Center• Maker-space• Library• Astronomy

Club

• Demonstration• Summer Camp• Launch Site• Citizen Science

Project• Documentary• Mentor Program

• Book/Article• Social Media• Conference• Gaming• Space

Museum• ??

Page 47: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Engages Us to Take Action

Citizen Scientist

Advocate

Get Involve

d

Page 48: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• Every space outreach program needs a take-away.• Plug a related Citizen Scientist or

Maker-space project!• Direct them to a next-level outreach

program!• Invite them to Facebook, Twitter,

YouTube feeds to stay in the loop!• Share “Read More About It”

resources!• Encourage them to create their own

next-steps!• ALWAYS LEAVE THEM ASKING MORE

QUESTIONS! LEAVE THEM WONDERING!!

Page 49: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• Don’t let them walk away without something in their hands and at least one unanswered question in their minds.

Page 50: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Equal Partner

s

.mes

.edus

.govs

.orgs

Embraces Everyone in this Endeavour

.coms

Page 51: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

• Outreach is always collaborative and integrative.Audience Content Stakehold

ers• Past Knowledge• Past

Experiences• Perceptions• Beliefs• Aspirations• Fears

• Multi-disciplinary

• Inter-disciplinary

• Peer Reviewed

• Dynamic

• Governments• Scientists• Entrepreneurs• Citizen

Scientists• Onlookers• Future

Generations

Page 52: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Everyone is helped by effective outreach.

Everyone is hurt by poorly designed, delivered or received outreach.

Page 53: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Evolves and Grows with Us• Innovative• Adapts quickly to

- New Research- New

Discoveries- New

Stakeholders- New

Approaches

Framework for the Future

Page 54: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

100-Year Space Outreach Model . . . Endur

es• 100+ Years• Grows with

Us• Processes,

not just Programs

Page 55: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Developmental

Organic

LearnerCentered

Content Dynamic

Comprehensive

Expansive

Connective

Flexible

Page 56: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

Page 57: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

What Might a Program Look Like?

Page 58: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Hello, Out There!

Kathleen D. Toerpe, PhD

NASA Solar System AmbassadorCopyright 2013 by Kathleen D. Toerpe

Page 59: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

“Hello, Out There!”

Photos: NASA/JPL-Caltech; nasa.gov

• Send Artwork• Send 3-line Poem

(Haiku)• EVERYONE can vote

on • favorites• to go to Mars!• Launching Nov

2013

What We Did Today!

Page 60: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Developmental

Organic

LearnerCentered

Content Dynamic

Comprehensive

Expansive

Connective

Flexible

Page 61: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

www.walmart.com

You’ll never look at this toy the same way again!

Page 62: RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

Continue the discussion . . .

@ktoerpe

[email protected]