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Raymond Resonating
The Discerning MenCase study analyzed by:
Adeeb Dabir : A-07
Sagar Gidwani : B-09
Saad !at"ar : B-#$
%as&a' Singh :B-(0
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Abo)t Raymond Incorporated in 1925, Raymond Groupis one of India's largest
branded fabric and fashion retailers. It is one of the leading, integratedproducers of worsted suiting fabric in the world, with a capacity of
producing 31 million meters of wool & woolblended fabrics.
In addition, the !roup also has business interests in readymade
garments, designer wear, cosmetics & toiletries, engineering files and
tools, prophylactics and air charter operations.
"he #rand "rust $eport, published by "rust $esearch %disory, has
raned $aymond at 2(th position among the most trusted brands of
India.
Gautam Hari Singhaniais an Indian businessman. )e is the
*hairman & +anaging irector of the $aymond !roup.
*+*+, *
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Gro)& o. com&anies
Raymond Ltd. $aymond -td. is among the largest integrated manufacturers of worsted
fabrics in the world.
Raymond Apparel Ltd.
$aymond %pparel -td. has in its folio some of the apparel brands in India
$aymond /remium %pparel, +an0oni, /ar %enue, /ar & otting )ill.
ColorPlus Fashions Ltd.
*olor/lus is among the smart casual brand in the premium category in
India.
Silver Spark Apparel Ltd.
% garmenting facility in India that manufactures formal suits, trousers and
acets.
EverBlue Apparel Ltd.
% denim garmenting facility in odaballapur near #angalore 4India.
.!. Helene Curtis Ltd.
% player in the grooming, accessories and toiletries category.
! Files "#ndia$ Limited.
% player in the 6ngineering 7iles & "ools segment and the largest producer
of steel files in the world.
*+*+, #
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!rod)ct ; Serices
mar"et share in 6ndia/
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Denim: Raymond 84 Denim is a %oint ent)re betweenRaymond 1td? 6ndia=s 'argest teti'e and a&&are' maor and
84 @ o. Be'gi)m/
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!romotion
or &romotion o. com&any &rod)ct? ario)s
Media adertisement is being )se s)ch as,/ @ews&a&er adertisement /
*/ Adertisement on te'eision
#/ 1oca' dis&'ay adertisement
(/ Banners and hoardings on highways etc
This are the ario)s means o.adertisement )se to &romote the
com&anyCs &rod)ct
. 8om&any created a tag'ine which attracted
the c)stomer towards there &rod)cts:
%&he Complete 'an(/
*+*+, $
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4)t'ets*+*+, 9
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8om&etitors identi.ied*+*+, ,0
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8omment on the .)t)re The brand Raymond has come a'' the way to a 'ee' where
the com&etitors are not ab'e to cha''enge the brand/ They hae ac2)ired 0> o. the internationa' mar"et share
and are sti'' ab'e to retain its stac" in the mar"et/
THE COMPLETE MAN
*+*+, ,,
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Beyond business
Education
Smt/ S)'ochanadei
singhania Schoo'&)neE
Fai'ash&at Singhania
Schoo'M/!/E Raymond Rehabi'itation
8entre%e"egram? ThaneE
ay!ond E!bryo
esearc" Centre
#Dh)'e? Maharashtra$
*+*+, ,*
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8onc')sion Raymond has ac2)ires a mar"et share oer a &eriod o. time
and estab'ished itse'. a mar"et 'eader in a&&are's/
They hae inested into ario)s strategies and are ab'e tos)stain in this com&etitie mar"et/
Raymond Gro)& has s)ccess.)''y addressed many o. the
iss)es that im&acted &ro.itabi'ity
The Gro)& is ery we'' &ositioned to ta"e adantage o.
domestic mar"et growth in the contet o. the 'arger 6ndiandiscretionary cons)m&tion growth story/
The retai' thr)st wi'' assist the gro)& to &enetrate into newer
mar"ets in sma''er towns and cities/
The gro)& is .oc)sed on tac"'ing the d)a' man).act)ring cost
strategic b)i'd )&/
*+*+, ,#
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Than" o)
*+*+, ,(
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