Download - Rajnish Project 1

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AProject Report

on

COMPARATIVE ANALYSIS OF MARKETING STRATEGIESAND SALES OF PEPSI AND COKE IN PATNA AREA

SUBMITTED TO

MANAGEMENT PROGRAMME

Deptt. of Applied Economics & Commerce

Patna University, Patna

In the partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION (Marketing)

2011

Under the supervision of: Submitted by:Dr. Mohammad Alamgir Rajnish Kumar Reader in Commerce Roll No. 53Deptt. of A.E. & Commerce MBA(Marketing)Patna University, Patna Session: 2009-11


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ACKNOWLEDGMENT Success of a person depends upon the steps he takes

This humble endeavor bears the imprint of many persons who were in oneway or the other helpful in the completion of our report. We would like to takethis opportunity to present our vote of thanks to our guide who acted as lightingpillar to enlighten our way through out this study. This study would not have

been possible without the kind assistance and guidance of many people whoindeed were helpful, cooperative and kind during the entire course of ourproject.

We have tried our best to study COMPARATIVE ANALYSIS OF

MARKETING STRATEGIES AND SALES OF PEPSI AND COKE IN PATNA AREA . First and foremost, I express deep sense of gratitude to my honourable

professor Dr. B.N.Pandey , Director, Mgt.programme, Deptt. of A.E. & Commerce,

P.U., who assigned me the task of completing this Project Work report.In this project we are highly grateful to our honourable supervisor Dr.

Md. Alamgir , Reader in Commerce and other faculties of our department for hissupport and encouragement throughout the project. Besides this we are alsothankful to all the respondents, who have cooperated with us in answering ourqueries and filling the questionnaire.

This project has been a great source of learning and experience.

Submitted By

RAJNISH KUMAR

MBA (2009-11), ROLL-53

PATNA UNIVERSITY


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PREFACE

Training as we know is essential to supplement to theoretical knowledge withthe practical knowledge and to inculcate efficiency. It was observed that due tolack of practical knowledge most of the managers are ineffective in their job.Due to this reason Project Work has been made an integral part of the

syllabus of MBA by Patna University.

Project Work is considered a major component of the training. Project Workremains incomplete till the report has been presented and/or written. Thepurpose of Project Work is not well served unless the findings and experiencesgained are made known to others. Writing of report is the last step in theProject Work.

Thus, the purpose of training and subsequent of report writing is meant bothas a mean of gaining first hand experience in the organization and also anacademic exercise. In the above mentioned context, an attempt has been madefor getting this practical training.

The training is done in Patna area. The Project Report, which is preparedafter summer training of eight weeks of training period, is here for the partialfulfillment for the award of the degree of MBA (Marketing).

The topic COMPARATIVE ANALYSIS OF MARKETING STRATEGIES AND

SALES OF PEPSI AND COKE IN PATNA AREA , has been selected to

understand the market share and marketing strategies of both the companiesin soft drinks market and to understand the effectiveness of the sales and

distribution strategy of both the companies in the Mahendru area. Through thisstudy an attempt has been made to understand the strategies regarding sales,promotion, customer satisfaction, placing of these two companies.

I would like to express my sincere gratitude to all those persons who directlyor indirectly helped me in the preparation of the Project Work report.

RAJNISH KUMAR


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CONTENTS

Letter of the Department (i)

Certificate of the Supervisor (ii)

Acknowledgement (iii)

Preface (iv)

Particulars Page Nos.

Chapter I: Introduction

Introduction of the StudyImportance of the StudyObjectives of the StudyScope of the StudyResearch MethodologyHypotheses of the StudyLimitations of the Study

Chapter II: Introduction to Soft Drink Industry

The FMCG Industry in IndiaBeverage Industry in India-A Brief InsightMajor Players of Soft Drink Industry

Chapter III: Organizational Profile

Pepsi Company profilePepsi productsCoca-Cola Company ProfileCoca-Cola Product Highlights


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Chapter IV: Data Collection and its Analysis & Interpretation

Interpretation of outletsInterpretation of productsInterpretation of salesInterpretation of promotional efforts

Chapter V: Conclusion and Suggestions

ConclusionSuggestions

Annexure:

Bibliography

Questionnaire