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+= Using Social Gaming Mechanics

for Marketing

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Site/App

The Problem

Traffic Optimization

“Attract” Content Optimization

“Satisfy”

User Optimization“Influence”

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Gamification gives business ownersreal-time influence

over consumer behavior.

4

Reward Status AchievementSelf

Expression Competition Altruism

Points

Levels

Challenges

Virtual Goods

Leaderboards

Gifting &Charity

Gamification Satisfies Human Needs

Gamification Influences Behavior

Frequent Flyer

FoursquareFarmville

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?Gamification

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Who’s Using Gamification?

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MISS SOCIALPLAYBOY

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WAY TO RIOCHIQUITA

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TOP CHEFBRAVO

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THE REAL HOUSEWIVES OF ATLANTA

BRAVO

Bravo - The Real Housewives of Atlanta

Bravo - The Real Housewives of Atlanta

Wealthy WomenHigh FashionConflict

Earn Points for Site & SMS Activity

Use them to Customize Your Housewife

Reward Sharing to Facebook

Vote in the Housewife Throwdown

Compete for Top Honors

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CAMPUSFOOD.COMDOTMENU

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rajat@bunchball.com@bunchballhttp://www.gamification.com