7/23/2019 Rajasooyam Resorts Island Project
1/34
Rajasooyam Island Resort Kakkathuruthu
Project Feasibility Report
Rajasooyam Hotels and Resorts Private Limited Varkala
7/23/2019 Rajasooyam Resorts Island Project
2/34
Contents
1. Introduction
2. Kerala Overview3. Project Introduction
4. Site Location
5. Site Study and Analysis
6. Site Photograph
7. Concept Development
8. Project USP9. Case Studies
10. Architectural Language
11. Design Ideology
12. Design Proposal
13. Master Costing
14. Project Master Schedule15. Summary
7/23/2019 Rajasooyam Resorts Island Project
3/34
1. Introduction
Rajasooyam Hotels and Resorts Private Limited proposes to build a
high end, first of its kind luxury development on the 7.5 acreKakkathuruthu Island at Ashtamudi Lake in Kollam in Kerala.
The project has been proposed and positioned based on thethought process that considered the following:
The current tourism, hospitality and real estate trends in Kerala.
Financial and environmental analysis with the evaluation of generalparameters that surround the island to guide the development ofUSP and architectural program.
Case studies of similar projects abroad helped to evaluate the
potential of the project.
7/23/2019 Rajasooyam Resorts Island Project
4/34
2. Kerala - Overview
Described by the national geographic traveler as one of the 50 must
see destinations of a lifetime, Kerala is one of the most sought aftertourist destinations in the world.
An equitable climate, a long shoreline with serene beaches,stretches of backwaters all make Kerala a unique experience for thetraveler.
Facts and Figures
Area 38,863 sq.km
Population 3,18,38,619
Major Destinations
Beaches Kovalam, Varkala, Fort Kochi, Kappad, Bekal
Wild Life Sanctuaries Thekkady, Parambikulam, Wyanad, Silent Valley
Hill Stations Ponmudi, Munnar, Thekkady, Peerumade
GDP growth rate 8.1 %
Quality of life and standard of life indices the best in India.
7/23/2019 Rajasooyam Resorts Island Project
5/34
2. Kerala - Connectivity
Major Cities
Thiruvananthapuram, Kochi, Kozhikode.Transport Connectivity
Three international airports Thiruvananthapuram, Nedumbassery(Kochi) and Kozhikode.
Sea ports Kochi, Kollam, Alappuzha, Beypore
National highways passing through Kerala 8; Total distance
covered by all national highways
1524 kms.Distances between major cities
Thiruvananthapuram Kochi 220 kms.
Thiruvananthapuram - Kozhikode 382 kms.
Kochi Kozhikode 181 kms.
Distances to metro - cities (outside Kerala)
Kochi
Bangalore
533 kms.
Kochi Chennai 684 kms.
7/23/2019 Rajasooyam Resorts Island Project
6/34
2. Kerala - Tourism
Total number of foreign tourists who visited Kerala in 2008
5,98,929. Percentage of European tourists 57.34%.
Maximum number of tourists came from U.K 1,41,147.
Top ten countries from where tourists came U.K, France,Germany, U.S.A, Maldives, Sweden, Italy, Australia, Switzerland,Canada.
Percentage increase in the number of foreign tourists over last year
16.11%.
Total number of domestic tourists who visited Kerala in 2008 75,91,250.
Foreign exchange earnings for the year 2008 Rs 3066.52 crores.
Total revenue from tourism in 2008 Rs 13,130 crores.
Peak season from October to March.
7/23/2019 Rajasooyam Resorts Island Project
7/34
2. Hospitality Trends
Star category hotels in Thiruvananthapuram 5
Room rents Rs 1800 to Rs 8000 Star category hotels in Kochi 9
Room rents Rs 1190 to Rs 10000
Total number of 5 star hotels in Kerala 9
Total number of rooms in all the 5 star hotels in Kerala 837
Total number of island resorts in Kerala 5
Total number or rooms/cottages/suites in all the island resorts inKerala 221
Room rents Rs 4050 to Rs 12500
Currently there are no seven star hotels in Kerala
7/23/2019 Rajasooyam Resorts Island Project
8/34
2. Real Estate Trends
Hottest property destination in Kerala Kochi.
Approximate amount of money invested per month in Kerala in realestate sector Rs 135 crores.
Upcoming real estate hot spot in Kerala Thiruvananthapuram.
Drivers of growth for the real estate sector IT sector, NRIs.
Time share concept is yet to be explored in Kerala.
Rental rate for premium residential space in Thiruvananthapuram Rs 30,000
7/23/2019 Rajasooyam Resorts Island Project
9/34
3. Project Introduction
The project is envisioned to be a
one of a kind high end luxurydevelopment.
The resort will be one among thevery few island resorts in Kerala.
Holiday ownership concept canbe applied to maximize return oninvestment and as a new model
of development. Development of physical design
to closely complement thepeculiar features of the site.
7/23/2019 Rajasooyam Resorts Island Project
10/34
4. Site Location
The site is located at
Kakkathuruthu, near Kollam onthe backwaters of AshtamudiLake.
Distance to Kollam, district headquarters 11 kms.
7/23/2019 Rajasooyam Resorts Island Project
11/34
4. Site Location
Satellite image zoomed in
Ashtamudi lake
Approximately 10kms by
road
7/23/2019 Rajasooyam Resorts Island Project
12/34
4. Site Location
Satellite image zoomed in
Closest land 200 m
Perumon Railwaybridge
7/23/2019 Rajasooyam Resorts Island Project
13/34
4. Site Location
Total land area 7.5 Acres
303 m
151 m
303 m
151 m
7/23/2019 Rajasooyam Resorts Island Project
14/34
5. Site Analysis
Access to the island is by ferry
from the land on the westernside.
The island can be accessed by a 5min boat ride.
A staging area needs to bedeveloped on the land adjacentto the ferry.
151 m
Ferry FerryExisting
Road access
Water route
7/23/2019 Rajasooyam Resorts Island Project
15/34
5. Site Analysis
Low tide currents
151 m
Ferry
Tides - Ebb
Ferry
7/23/2019 Rajasooyam Resorts Island Project
16/34
5. Site Analysis
Utilities
Water
from the well dug at site.
Electricity - provided by the stateelectricity board, a high tensiontransmission has to be providedto the substation at site.
PHE system has to bedeveloped on site.
151 m
Ferry Ferry
Location of well
7/23/2019 Rajasooyam Resorts Island Project
17/34
6. Site Photograph
7/23/2019 Rajasooyam Resorts Island Project
18/34
7. Concept
One of a kind high end luxurydevelopment.
Holiday ownership concept.
Half of the total available area tobe used for farming relatedactivities.
The rest to be used fordevelopment activities.
Tourism based development tobe ecologically sensitive.
The project to have a designlanguage that brings nature tothe interiors.
The architecture to reflect thelocal culture and tradition.
7/23/2019 Rajasooyam Resorts Island Project
19/34
7. Concept
The proposed development to meetthe following financial objectives:
Create lasting value.
Sustainable economicproposition.
Appreciation of land costvaluation.
Return on investment at 20% perannum on infrastructure and builtup area.
7/23/2019 Rajasooyam Resorts Island Project
20/34
8. USP
Island resort one among thevery few in Kerala.
Holiday ownership concept yetto take root in Kerala noveltyfactor.
Cost effective constructionmethodology using as manynaturally available materials as
possible. Ecologically sensitive design and
construction.
Culturally sensitive architecture.
Ayurvedic spa.
7/23/2019 Rajasooyam Resorts Island Project
21/34
9. Case Studies
One and Only Resort (Mauritius,Maldives and Dubai) and SixSense (Mauritius and Maldives)
Average room rates-
Deluxe room 730 Euros
Suites 1875 Euros
Private villas 6000 Euros
Six Sense positioned as a high
end luxurious experience withemphasis on their renowned spa.
One and Only resort positionedas high end island developmentwith facilities like golf course,water sports activities and seafood specialty restaurant.
7/23/2019 Rajasooyam Resorts Island Project
22/34
10. Architecture
External landscape
7/23/2019 Rajasooyam Resorts Island Project
23/34
10. Architecture
Cottages
7/23/2019 Rajasooyam Resorts Island Project
24/34
10. Architecture
Ayurvedic Spa
7/23/2019 Rajasooyam Resorts Island Project
25/34
11. Design Ideology
Strategy
Relaxation. Nature.
Exclusivity.
Activity.
Retreat.
Slogan
Our Island
Strengths
Exclusive island. Mangroves and water.
Secluded and private.
Part of back water system.
Flora and fauna.
Constraints
Limited accessibility.
Tidal fluctuations.
Wet season.
Opportunities
Vehicle free movement
Marina.
Water sports activity.
Secured island property.
Aims
Primary Develop a profitable resort.
Secondary
Position the development as aunique destination in Kerala.
Unique Island life style.
Relaxation in nature.
Co-exist with nature.
Position development as highend luxury.
Exclusive and private.
Access to activities for the wholefamily for all the seasons.
7/23/2019 Rajasooyam Resorts Island Project
26/34
12. Design Proposal
The proposed island resort to havethe following facilities:
Accommodation:
50 guest cottages with optionsfor 1, 2 and 3 rooms.
Support facilities
24x7 concierge.
24x7 room service.
Multi-cuisine restaurant.
Conferencing facilities
Ayurvedic Spa.
Swimming pool.
Boutique shops.
Recreation centre.
Boat house.
Other service/back of housefacilities
7/23/2019 Rajasooyam Resorts Island Project
27/34
12. Design Proposal
Ferry
Reception
PoolRestaurant
Bar
Kitchen
Services
Shops
Conference
Tennis
Court
Lawn
GazeboClubhouse
7/23/2019 Rajasooyam Resorts Island Project
28/34
13. Master Costing
7/23/2019 Rajasooyam Resorts Island Project
29/34
14. Master Schedule
7/23/2019 Rajasooyam Resorts Island Project
30/34
14. Master Schedule
7/23/2019 Rajasooyam Resorts Island Project
31/34
14. Master Schedule
7/23/2019 Rajasooyam Resorts Island Project
32/34
14. Master Schedule
7/23/2019 Rajasooyam Resorts Island Project
33/34
15. Summary
The proposed island resort can bebuilt at an estimated cost of Rs
7,90,80,860.
The resort can be positioned as ahigh end luxury islanddevelopment, with an averageroom rate of around Rs 6000 perday.
Assuming full occupancy onlyduring the peak season, theincome generated per year willbe Rs 4,50,00,000.
7/23/2019 Rajasooyam Resorts Island Project
34/34
Thank you..!
RajasooyamHotels and Resorts Private Limited Varkala
[email protected] / 0470-2602038
Top Related