Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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Getting the most out of the media
Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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Agenda – Working with the media
Background – Peter Dixon – Radio
Teesdale & Stuart Laundy - The Northern Echo
Media Outlets Writing a Press Release The Radio Interview Next Steps Questions and Answers
The European Agricultural Fund for
Rural Development: Europe investing in rural areas.
Funding for training is being made available through the Rural Development Programme for England, which is jointly funded by Defra and the European Union
Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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Media Outlets Public Radio
Radio 1, 2, 3, 4, 5…….. BBC Radio Tees, Newcastle, Cumbria, York….
Commercial Radio - Star Radio, TFM, etc Community Radio – Radio Teesdale Daily Newspapers – Northern Echo Weekly Newpapers – D&S Times/Teesdale
Mercury Magazines Web Sites Social Media – Facebook, Twitter, etc TV – Regional, National
Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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Working with the Media - Top Tips Identify your effective media sources and what each can
be used for Advertising, Editorial, Listings, Self Publication
Networking Make friends with your media contacts Local Media is always on the look out for interesting
tales - provide information that will help the media do their job
Look for interesting ways of working with the media Create a news section on your website and keep it
updated. Promote media stories on your social media Think about the connectivity of the media
Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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Media Outlets Social Media
& it’s tools Specialist
Web Sites Listing sites Promoting
media stories on your social media
Think about the connectivity!
Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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Writing a Press Release Keep it short and to the point
Who * What * When * Where * Why Past * Present * Future Always put on a contact name,
with a telephone number and email address
A picture gives a story greater impact
Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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The Radio Interview Be Prepared Go to the studio with a positive attitude about
achieving something The interviewer is responsible for editorial
content Think about talking to ONE person. In person > recorder >landline > mobile Live Vs Pre-recorded Get yourself in a comfortable position Smile
Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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Next Steps Sign up to be a guest on Radio
Teesdale (Drivetime, Lunchtime, Specialist Show)
Keep in touch with Radio Teesdale about your news
Sign up for our “How to Get the Best Out of the Media – Radio Training”
The European Agricultural Fund for
Rural Development: Europe investing in rural areas.
Funding for training is being made available through the Rural Development Programme for England, which is jointly funded by Defra and the European Union
Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale
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Contact Information Peter Dixon, Radio Teesdale
Enterprise House, Harmire Enterprise Park, Barnard Castle, Co. Durham, DL12 8XT
Office 01833 696750 Email: [email protected] Twitter: @radioteesdale
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