@dougaled / @getviable
An idea is nothing more nor less than a new combination of old elements
- James Webb Young
@dougaled / @getviable
How might we…
Use parts of this problem for good?
Separate the problem from the experience?
Make it the opposite of the problem?
Challenge the assumption of the problem?
Change the status quo that
@dougaled / @getviable
Ideation Techniques Brainstorming (alone/together) Brainwriting ForceFit (intense peace) Poetry Borrowing Logical level Up Bizarro world
@dougaled / @getviable
Questions… Do you know you are solving a problem?
Do you know whose problem you’re solving?
Do you know what problem you’re solving?
How do you know?
Who have you talked to?
…Has your idea changed as a result?
@dougaled / @getviable
The journey of an idea
Minimum Viable
Product
Traction
Woooohoooooo!
Confusion, Chaos
[Time & Money]
Validation
YAY!
@dougaled / @getviable
7 Rules of an Idea 1. Simple ideas win 2. Simple original ideas win twice
3. Single revenue stream
4. Name your customer
5. Easy to explain 6. BIG market
7. Legitimate secret sauce
@dougaled / @getviable
Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem)
with (secret sauce) .
@dougaled / @getviable
Testing your idea
1. Share your idea – feedback rocks
2. Ideas don’t matter – execution does
3. Nobody is going to steal your idea
4. NDAs are obsolete
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