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A GLOBAL VIEW OF MOBILE ADVERTISING: Quarter 3, 2011 Report
InMobi Mobile Insights - Network Data
Global Report
Release date: October 25th, 2011
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ABOUT THE RESEARCH
Project Background
After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165 markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a broad, independent market footprint, InMobi is well positioned to provide an objective, comprehensive, and representative view of the mobile advertising market.
Research Objectives
We have three goals with this research: 1. Help educate the market. Statistics and information about the state of mobile
advertising are lacking in most regions of the world. 2. Track consumer opinions regarding mobile advertising. With any emerging
medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area.
3. Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access.
Contact Information
www.inmobi.com/research [email protected] Twitter: @inmobi
Beginning July 2011, InMobi is moving towards quarterly data views which will highlight broader industry trends and provide an overview of the
global mobile advertising market.
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CONTENTS
2 About the Research 3 Contents 4 Network Data: Specifications & Representation 5 Global Topline
6 – 9 Global OS Share, Manufacturer Share, Top Handsets and Summary 10 - 14 Africa - Regional Profile
15 - 19 Kenya – Market Profile 20 - 24 Nigeria – Market Profile 25 - 29 South Africa – Market Profile
30 - 34 Asia Pacific – Regional Profile
35 - 39 Australia – Market Profile 40 - 44 China – Market Profile 45 - 49 Hong Kong – Market Profile 50 - 54 India – Market Profile 55 - 59 Indonesia – Market Profile 60 - 64 Japan – Market Profile 65 - 69 Malaysia – Market Profile 70 - 74 Singapore – Market Profile 75 - 79 Taiwan – Market Profile
135 Measures and Term Definitions 136 Next Steps
InMobi Global Research Contents
80 – 84 Central & South America – Regional Profile 85 – 89 Europe – Regional Profile
90 – 94 France – Market Profile 95 – 99 Germany – Market Profile 100 – 104 Italy – Market Profile 105 – 109 Spain – Market Profile 110 – 114 United Kingdom – Market Profile
115 – 119 Middle East – Regional Profile 120 – 124 North America – Regional Profile
125 – 129 Mexico – Market Profile 130 – 134 USA – Market Profile
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NETWORK DATA
Data in this report are sourced from our global mobile advertising network which served 138.4 billion impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in September, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: • Global Available Impressions in Quarter 3, 2011: 138.4 billion • Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America • Countries Represented: 131 countries with over 10 million impressions per month • Base Measure: Available Impressions • Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices • Time Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011) • Comparisons: Q3 2011 versus Q2 2011
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web (WAP) and APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,500 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.
Specifications
Representation
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Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 104,334,888,661 138,351,025,951 32.6% Smartphone 39,314,783,903 59,979,601,147 52.6% Advanced 65,020,104,758 78,371,424,804 20.5%
Mobile Web 86,948,843,684 109,314,697,724 25.7%
App 17,386,044,977 29,036,328,227 67.0%
GLOBAL SUMMARY
The global mobile ad ecosystem continues its significant growth, increasing ad impressions by 32.6% from Q2 2011 to Q3 2011. " The InMobi network gained nearly 34 billion ad
requests in Q3 2011. Continued significant growth in the global mobile ecosystem highlights the healthy mix of increasing consumer mobile usage, advertiser adoption and publisher focus on mobile advertising.
Smartphone impression growth far outpaces advanced phones. Smartphones now represent 43% of all mobile ads on the InMobi network. " 52% growth in impressions on Smartphones over
the past quarter clearly underlines the shift towards Smartphone usage among consumers globally.
In-application advertising continues to grow quickly, although it only represents 21% of all mobile ads on the InMobi network. " In application ads are highly utilized in only a few
key markets across the globe. Globally, most mobile ads are still delivered in the mobile web experience that is platform agnostic.
Source: InMobi Mobile Insights – Network Research, Q3 2011
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GLOBAL
Android OS gained 7.2 share points and surpassed both the leading operating systems, Nokia and Symbian. " Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OS’s on the
InMobi network over the past quarter.
" Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression share.
Global OS Share: Q3 2011
Available Impressions
22%
18%
18%
11%
10%
21% Android
Nokia OS
Symbian OS
iPhone OS
RIM OS
Others
OS Impressions % Share Pt. Chg
Android 31,095,406,496 22.5% +7.2
Nokia OS 25,183,777,402 18.2% -1.8
Symbian OS 24,348,191,250 17.6% -1.5
iPhone OS 15,222,377,217 11.0% -3.8
RIM OS 13,269,885,290 9.6% +3.6
Others 29,231,388,297 21.1% -3.7
Source: InMobi Mobile Insights – Network Research, Q3 2011
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GLOBAL Global Manufacturer Share: Q3 2011
Available Impressions
36%
18% 11%
10%
6%
6%
4%
3% 1%
6% Nokia Samsung Apple RIM HTC SonyEricsson LG Motorola DoCoMo Others
Manufacturer Impressions % Share Pt. Chg Nokia 49,491,045,378 35.8% -3.2
Samsung 24,747,590,276 17.9% +3.1
Apple 15,222,377,217 11.0% -3.8
RIM 13,269,885,290 9.6% +3.6
HTC 8,190,274,125 5.9% +0.9
SonyEricsson 7,872,153,468 5.7% -1.5
LG 5,700,658,465 4.1% +0.1
Motorola 3,648,747,769 2.6% -0.5
DoCoMo 1,962,380,787 1.4% +1.3
Others 8,245,913,176 6.0% +0.1
Nokia holds the top manufacturer spot by global ad impressions, holding a commanding 35.8% share of impressions. " Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category.
" Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5 major manufacturers
Source: InMobi Mobile Insights – Network Research, Q3 2011
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GLOBAL
Global Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt Chg Apple iPhone 4 5,703,047,167 4.1% +0.7
RIM BlackBerry 8520 4,119,025,675 3.0% +0.6 Nokia 6300 2,503,775,917 1.8% -0.4 Nokia 5233 2,360,111,627 1.7% +0.3
RIM BlackBerry 9800 2,356,015,544 1.7% +1.2 Nokia 3110c 2,106,099,465 1.5% -0.5
Apple iPod Generation IV 2,018,186,153 1.5% +0.5 Apple iPad I 1,910,102,922 1.4% +0.2 HTC 001HT 1,868,878,125 1.4% +1.3 Nokia C3-00 1,860,928,144 1.3% +0.0 Nokia C1-01 1,747,778,250 1.3% +0.5 Nokia N73 1,744,569,994 1.3% -0.2
RIM BlackBerry 9700 1,705,622,822 1.2% +0.5 RIM BlackBerry 9300 1,674,867,330 1.2% +0.6 Samsung GT-I9000 1,641,743,468 1.2% -0.0
The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of the top 15 handsets are Nokia devices. " The Apple iPhone 4 is the top device by share of impressions.
" The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences at scale with rich experiences.
Source: InMobi Mobile Insights – Network Research, Q3 2011
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GLOBAL
Global Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 39.0% 35.8% -3.2 Samsung 14.8% 17.9% +3.1
Apple 14.8% 11.0% -3.8 RIM 6.0% 9.6% +3.6 HTC 5.0% 5.9% +0.9
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 15.3% 22.5% +7.2
Nokia OS 20.0% 18.2% -1.8
Symbian OS 19.1% 17.6% -1.5
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 104,334,888,661 138,351,025,951 32.6% Smartphone 39,314,783,903 59,979,601,147 52.6% Advanced 65,020,104,758 78,371,424,804 20.5%
Mobile Web 86,948,843,684 109,314,697,724 25.7%
App 17,386,044,977 29,036,328,227 67.0%
" The InMobi global network grew by over 34 billion impressions over the past quarter.
" The 52.6% growth in smartphone ad impressions and 67% growth in application ads points towards increasing consumer adoption of smartphones and the popularity of applications.
" Among the top 3 operating systems, only Android managed to gain share points (+7.2).
Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 3.5% 4.1% +0.7 RIM BlackBerry 8520 2.4% 3.0% +0.6
Nokia 6300 2.2% 1.8% -0.4 Nokia 5233 1.4% 1.7% +0.3
RIM BlackBerry 9800 0.5% 1.7% +1.2 Nokia 3110c 2.0% 1.5% -0.5
Apple iPod Generation IV 1.0% 1.5% +0.5 Apple iPad I 1.2% 1.4% +0.2 HTC 001HT 0.0% 1.4% +1.3 Nokia C3-00 1.3% 1.3% +0.0
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Global
Development Index
Total 12,238,229,301 15,405,299,486 25.9% n/a Smartphone 1,915,598,390 2,658,001,592 38.8% 43 Advanced 10,322,630,911 12,747,297,894 23.5% 168
Mobile Web 12,182,801,767 15,289,194,509 25.5% 126
App 55,427,534 116,104,977 109.5% 4
AFRICA SUMMARY
Africa mobile impressions grew by 26% over the past quarter on the InMobi network. " InMobi now serves over 15.4 billion
impressions per quarter in Africa. The volume of mobile impressions in Africa signifies the reach mobile devices can offer local, regional and global brands.
The majority of impressions in Africa are on Advanced phones, with a 23.5% growth rate this quarter. " While Smartphones make up a smaller
percentage of impressions in this market, they have a faster growth rate than Advanced phones
Impressions on Apps more than doubled this quarter, but still make up a small percentage of total impressions. " As Smartphone penetration increases App
impressions will likely increase in this market
Africa Regional Profile: Q3 2011
Source: InMobi Mobile Insights – Network Research, Q3 2011
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AFRICA
The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM with 5% of impressions. " Nokia and Symbian combined make up about 61% of impressions in this market.
" Android and iPhone OS are still relatively small in this market due to low Smartphone penetration.
Africa OS Share: Q3 2011
Available Impressions
38%
24%
5% 2%
1%
31%
Nokia OS
Symbian OS
RIM OS
Android
iPhone OS
Others
OS Impressions % Share Pt. Chg Global
Development Index
Nokia OS 5,778,165,075 37.5% +0.1 206
Symbian OS 3,664,100,634 23.8% -0.6 135
RIM OS 780,553,970 5.1% +1.4 53
Android 253,427,774 1.6% +0.9 7
iPhone OS 178,427,370 1.2% +0.3 11
Others 4,750,624,663 31% -2.1 n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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AFRICA Africa Manufacturer Share: Q3 2011
Available Impressions Manufacturer Impressions % Share Pt. Chg
Global Development
Index Nokia 9,419,142,057 61.1% -0.5 171
Samsung 2,873,570,619 18.7% -0.8 104
SonyEricsson 840,392,701 5.5% -0.5 96
RIM 780,553,970 5.1% +1.4 53
LG 540,956,049 3.5% +0.2 85
Motorola 198,131,866 1.3% -0.3 49
Alcatel 186,146,673 1.2% +0.2 412
Apple 178,427,370 1.2% +0.3 11
Others 387,978,181 2.5% -0.1 n/a
Manufacturer share in Africa remained generally consistent with last quarter. " Nokia and Samsung make up about 80% of impressions in Africa.
61% 19%
5%
5%
4% 1% 1% 1% 3%
Nokia Samsung SonyEricsson RIM LG Motorola Alcatel Apple Others
Source: InMobi Mobile Insights – Network Research, Q3 2011
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AFRICA
Africa Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg Global
Development Index
Nokia 6300 546,133,066 3.5% -0.2 196 RIM BlackBerry 8520 491,231,271 3.2% +0.8 107 Samsung SGH E250i 427,096,077 2.8% -0.5 813
Nokia 3110c 396,140,307 2.6% -0.5 169 Nokia N70 375,307,776 2.4% -0.5 209
Nokia 1680c 348,055,699 2.3% -0.3 569 Nokia N73 302,482,323 2.0% -0.1 156
Nokia N2700 Classic 289,869,535 1.9% +0.5 205 Nokia C1-01 285,815,959 1.9% +0.9 147 Nokia 6120c 276,084,936 1.8% +0.1 221 Nokia C3-00 266,983,514 1.7% +0.6 129 Nokia 5130 264,901,876 1.7% +0.3 191
Samsung SGH-E250 247,225,741 1.6% -0.4 549 Nokia E63 226,946,956 1.5% +0.0 133
Nokia X2-01 216,502,125 1.4% +1.4 164
Nokia devices dominate the list of top device models " No single device stands out with high share
Source: InMobi Mobile Insights – Network Research, Q3 2011
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AFRICA
Africa Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 61.6% 61.1% -0.5 Samsung 19.5% 18.7% -0.8
SonyEricsson 6.0% 5.5% -0.5 RIM 3.7% 5.1% +1.4 LG 3.3% 3.5% +0.2
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 37.4% 37.5% +0.1
Symbian OS 24.4% 23.8% -0.6
RIM OS 3.7% 5.1% +1.4
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 12,238,229,301 15,405,299,486 25.9% Smartphone 1,915,598,390 2,658,001,592 38.8% Advanced 10,322,630,911 12,747,297,894 23.5%
Mobile Web 12,182,801,767 15,289,194,509 25.5%
App 55,427,534 116,104,977 109.5%
Top Countries within Region: % Share of Available Impressions
Q3 2011 Pt. Chg Nigeria 21.6% +2.4
South Africa 20.3% -0.9 Egypt 11.6% -0.8
" InMobi’s Africa network grew by about 26% in Q3.
" Growth rates were highest among Smartphones and Apps, however most impressions in the region are delivered via Advanced phones and Mobile Web.
" Within the region, Nigeria and South Africa experienced the highest mobile ad growth rates.
" The Nokia and Symbian platforms dominate the market; RIM OS is a distant third.
Source: InMobi Mobile Insights – Network Research, Q3 2011
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KENYA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 769,638,223 1,100,547,972 43% n/a n/a
Smartphone 58,098,972 86,655,395 49% 46 20
Advanced 711,539,251 1,013,892,577 42% 116 192
Mobile Web 766,786,917 1,094,925,971 43% 100 126
App 2,851,306 5,622,001 97% 68 2
Source: InMobi Mobile Insights – Network Research, Q3 2011
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54%
7% 2%
37%
Nokia OS
Symbian OS
Android
Others
KENYA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia OS 594,838,439 54.0% -0.2 144 297
Symbian OS 80,509,945 7.3% -0.8 31 42
Android 23,166,845 2.1% +0.9 128 9
Others 402,032,744 36.5% +0.2 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 674,692,566 61.3% -1.0 100 171
Samsung 185,467,141 16.9% +0.8 90 94 Alcatel 111,589,453 10.1% +1.1 839 3459
SonyEricsson 44,416,524 4.0% -0.7 74 71 Huawei 29,655,341 2.7% +0.9 565 367
LG 15,289,429 1.4% +0.1 40 34 Motorola 15,089,632 1.4% -0.7 107 52 Others 24,347,885 2.2% -0.5 n/a n/a
61% 17%
10%
4%
3% 1% 1% 2%
Nokia Samsung Alcatel SonyEricsson Huawei LG Motorola Others
KENYA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
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KENYA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 1680c 170,525,902 15.5% -1.8 686 3904
Alcatel OT 305 79,331,967 7.2% -1.2 1,269 10326 Samsung C3010 34,352,019 3.1% +0.6 777 608
Nokia 2600c 33,613,288 3.1% -0.3 219 681 Nokia C1-01 31,968,071 2.9% +1.4 157 230 Nokia 3110c 22,465,930 2.0% -0.3 79 134 Nokia X2-01 21,527,490 2.0% +2.0 139 229
Alcatel OT-306X 20,978,828 1.9% +1.9 1,403 13429 Nokia 2630 20,931,865 1.9% -0.2 180 591 Nokia 6070 20,320,713 1.8% -0.3 210 772
SonyEricsson K700c 19,677,750 1.8% -0.3 230 871 Nokia 2760 16,710,349 1.5% -0.1 274 1179
Huawei Ideos 16,441,871 1.5% +0.6 1,282 3981 Nokia 2626 16,083,089 1.5% -0.1 163 390 Nokia C3-00 15,526,470 1.4% +0.1 81 105
Nokia N2220s 15,030,215 1.4% +0.1 397 1466 Samsung SGH-E250 14,728,421 1.3% -0.1 83 458
Nokia 6300 14,694,517 1.3% -0.2 38 74 Nokia 2330 Classic 14,318,691 1.3% +0.2 196 858
Nokia 6020 13,436,294 1.2% -0.2 165 599 Samsung SGH E250i 13,344,187 1.2% -0.1 44 356 Nokia 2730 Classic 13,127,040 1.2% +0.2 294 377
Nokia 5130 12,755,662 1.2% +0.1 67 129 Huawei U3100 12,344,241 1.1% +0.4 652 4,972
Source: InMobi Mobile Insights – Network Research, Q3 2011
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KENYA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 62.4% 61.3% -1.0 Samsung 16.1% 16.9% +0.8
Alcatel 9.0% 10.1% +1.1 SonyEricsson 4.8% 4.0% -0.7
Huawei 1.8% 2.7% +0.9
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 54.3% 54.0% -0.2
Symbian OS 8.1% 7.3% -0.8
Android 1.2% 2.1% +0.9
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 769,638,223 1,100,547,972 43%
Smartphone 58,098,972 86,655,395 49%
Advanced 711,539,251 1,013,892,577 42%
Mobile Web 766,786,917 1,094,925,971 43%
App 2,851,306 5,622,001 97%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 1680c 17.3% 15.5% -1.8
Alcatel OT 305 8.4% 7.2% -1.2
Samsung C3010 2.5% 3.1% +0.6
Nokia 2600c 3.4% 3.1% -0.3
Nokia C1-01 1.5% 2.9% +1.4
Nokia 3110c 2.3% 2.0% -0.3
Nokia X2-01 0.0% 2.0% +2.0
Alcatel OT-306X 0.0% 1.9% +1.9
Nokia 2630 2.1% 1.9% -0.2
Nokia 6070 2.2% 1.8% -0.3
Source: InMobi Mobile Insights – Network Research, Q3 2011
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NIGERIA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index
Total 2,348,991,191 3,326,199,336 42% n/a n/a
Smartphone 234,411,331 358,536,973 53% 77 33
Advanced 2,114,579,860 2,967,662,363 40% 107 179
Mobile Web 2,345,093,876 3,319,212,215 42% 101 126
App 3,897,315 6,987,121 79% 28 1
Source: InMobi Mobile Insights – Network Research, Q3 2011
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64%
17%
1% 18% Nokia OS
Symbian OS
RIM OS
Others
NIGERIA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia OS 2,125,455,284 63.9% +0.8 170 351
Symbian OS 580,950,924 17.5% +2.0 73 99
RIM OS 35,069,975 1.1% +0.5 21 11
Others 584,723,153 17.6% -3.2 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 2,703,406,370 81.3% +2.7 133 227
Samsung 238,609,447 7.2% -0.4 38 40 SonyEricsson 156,991,429 4.7% -1.6 87 83
LG 103,240,328 3.1% +0.5 88 75 RIM 35,069,975 1.1% +0.5 21 11
Others 88,881,788 2.7% -1.7 n/a n/a
81%
7%
5%
3% 1% 3%
Nokia
Samsung
SonyEricsson
LG
RIM
Others
NIGERIA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
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NIGERIA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 3110c 173,352,450 5.2% -1.1 203 342 Nokia C1-01 152,435,984 4.6% +1.8 247 363
Nokia N2700 Classic 146,796,660 4.4% +0.7 235 480 Nokia X2-01 118,704,446 3.6% +3.6 254 417 Nokia 2600c 114,255,330 3.4% -0.6 246 766 Nokia 5130 113,502,944 3.4% +0.1 198 379 Nokia 2626 109,687,692 3.3% -1.0 368 880 Nokia 6300 105,798,655 3.2% +0.3 90 176 Nokia 5200 81,324,913 2.4% -0.3 321 851 Nokia C3-00 79,924,085 2.4% +0.5 139 179 Nokia X2-00 64,149,126 1.9% +0.9 205 403 Nokia 6070 61,292,565 1.8% -0.6 209 770 Nokia N72 60,396,822 1.8% -0.0 215 460
Nokia N2690 58,119,522 1.7% -0.3 230 267 Nokia 1680c 57,868,162 1.7% -0.3 77 438 Nokia 2630 53,548,456 1.6% -0.4 152 500 Nokia 6085 46,244,314 1.4% -0.2 192 635 Nokia N70 44,587,817 1.3% +0.1 55 115 Nokia 6230 43,454,430 1.3% -0.3 188 669 Nokia E63 38,880,886 1.2% +0.1 79 106
Nokia 6230i 36,688,340 1.1% -0.3 95 552 Nokia 2330 Classic 33,466,169 1.0% +0.2 152 663
Source: InMobi Mobile Insights – Network Research, Q3 2011
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NIGERIA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 78.6% 81.3% +2.7 Samsung 7.6% 7.2% -0.4
SonyEricsson 6.3% 4.7% -1.6 LG 2.6% 3.1% +0.5 RIM 0.5% 1.1% +0.5
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 63.1% 63.9% +0.8
Symbian OS 15.5% 17.5% +2.0
Others 20.8% 17.6% -3.2
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 2,348,991,191 3,326,199,336 42%
Smartphone 234,411,331 358,536,973 53%
Advanced 2,114,579,860 2,967,662,363 40%
Mobile Web 2,345,093,876 3,319,212,215 42%
App 3,897,315 6,987,121 79%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 3110c 6.3% 5.2% -1.1
Nokia C1-01 2.8% 4.6% +1.8
Nokia N2700 Classic 3.8% 4.4% +0.7
Nokia X2-01 0.0% 3.6% +3.6
Nokia 2600c 4.0% 3.4% -0.6
Nokia 5130 3.3% 3.4% +0.1
Nokia 2626 4.3% 3.3% -1.0
Nokia 6300 2.9% 3.2% +0.3
Nokia 5200 2.7% 2.4% -0.3
Nokia C3-00 1.9% 2.4% +0.5
Source: InMobi Mobile Insights – Network Research, Q3 2011
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SOUTH AFRICA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 2,600,880,272 3,133,200,367 20% n/a n/a
Smartphone 658,002,521 897,091,977 36% 147 63
Advanced 1,942,877,751 2,236,108,390 15% 86 144
Mobile Web 2,589,599,327 3,108,789,135 20% 100 126
App 11,280,945 24,411,232 116% 103 4
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 26
21%
19%
18% 2%
41%
Nokia OS
RIM OS
Symbian OS
Android
Others
SOUTH AFRICA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia OS 645,737,857 20.6% +0.4 55 113
RIM OS 581,522,839 18.6% +5.7 366 194
Symbian OS 571,682,906 18.2% -0.3 77 104
Android 62,939,395 2.0% +1.0 122 9
Others 1,271,317,371 40.6% -6.7 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 27
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 1,208,351,667 38.6% +0.1 63 108
Samsung 952,018,255 30.4% -5.0 163 170 RIM 581,522,839 18.6% +5.7 366 194 LG 169,768,657 5.4% +0.0 154 132
SonyEricsson 105,041,382 3.4% -1.1 61 59 Motorola 35,981,751 1.1% -0.4 89 44 Others 80,515,816 2.6% +0.7 n/a n/a
39%
30%
19%
5% 3%
1% 3%
Nokia
Samsung
RIM
LG
SonyEricsson
Motorola
Others
SOUTH AFRICA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 28
SOUTH AFRICA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index RIM BlackBerry 8520 390,269,408 12.5% +3.8 391 418 Samsung SGH E250i 277,616,607 8.9% -0.7 320 2599
Nokia E63 124,201,292 4.0% +0.0 269 358 RIM BlackBerry 9300 81,607,396 2.6% +0.6 356 215 Samsung SGH-E250 76,649,878 2.4% -0.8 152 837 Samsung GT S5233A 73,355,741 2.3% -0.8 271 1648
Nokia 5230 68,796,626 2.2% -0.4 318 385 Nokia C3-00 59,584,934 1.9% +0.5 110 141 Nokia X3-00 58,260,963 1.9% -0.3 168 386
Samsung SGH-M620 54,379,175 1.7% -0.4 224 1549 LG KS360 47,114,448 1.5% -0.5 222 1679
Nokia 1680c 46,509,023 1.5% -0.4 66 374 Nokia 5130 43,249,757 1.4% +0.2 80 153
Samsung GT-C3303 42,633,947 1.4% -0.1 395 135 Nokia X2-01 39,941,995 1.3% +1.3 91 149 Nokia N70 37,825,670 1.2% -0.3 50 104
RIM BlackBerry 9700 36,914,862 1.2% +0.0 319 96 Nokia X2-00 31,540,720 1.0% +0.3 107 211
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 29
SOUTH AFRICA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 38.5% 38.6% +0.1 Samsung 35.4% 30.4% -5.0
RIM 12.8% 18.6% +5.7 LG 5.4% 5.4% +0.0
SonyEricsson 4.4% 3.4% -1.1
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 20.3% 20.6% +0.4
RIM OS 12.8% 18.6% +5.7
Symbian OS 18.6% 18.2% -0.3
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 2,600,880,272 3,133,200,367 20%
Smartphone 658,002,521 897,091,977 36%
Advanced 1,942,877,751 2,236,108,390 15%
Mobile Web 2,589,599,327 3,108,789,135 20%
App 11,280,945 24,411,232 116%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
RIM BlackBerry 8520 8.7% 12.5% +3.8
Samsung SGH E250i 9.6% 8.9% -0.7
Nokia E63 3.9% 4.0% +0.0
RIM BlackBerry 9300 2.0% 2.6% +0.6
Samsung SGH-E250 3.2% 2.4% -0.8
Samsung GT S5233A 3.1% 2.3% -0.8
Nokia 5230 2.6% 2.2% -0.4
Nokia C3-00 1.4% 1.9% +0.5
Nokia X3-00 2.1% 1.9% -0.3
Samsung SGH-M620 2.2% 1.7% -0.4
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 30
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Global
Development Index
Total 55,545,803,359 69,468,050,068 25.1% n/a Smartphone 12,941,942,984 18,370,821,882 41.9% 70 Advanced 42,603,860,375 51,097,228,186 19.9% 135
Mobile Web 51,921,575,696 61,722,250,477 18.9% 112
App 3,624,227,663 7,745,799,591 113.7% 53
ASIA SUMMARY
Asia mobile impressions grew by 25% over the past quarter on the InMobi network. " InMobi now serves over 69.5 billion
impressions per quarter in Asia. The volume of mobile impressions in Asia signifies the reach mobile devices can offer local, regional and global brands.
Mobile ad growth is driven by both Smartphones and Advanced phones. " The majority of impressions in this market
are still delivered via Advanced phones.
App impressions more than doubled in Q3. " With increased Smartphone adoption App
impressions will likely continue to grow quickly.
Asia Regional Profile: Q3 2011
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 31
ASIA
Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell. " Nokia remains the largest platform by number of impressions.
Asia OS Share: Q3 2011
Available Impressions
25%
22%
17%
6% 1%
29%
Nokia OS
Symbian OS
Android
iPhone OS
RIM OS
Others
OS Impressions % Share Pt. Chg Global
Development Index
Nokia OS 17,313,288,266 24.9% -2.2 137
Symbian OS 15,394,331,395 22.2% -1.1 126
Android 11,544,969,194 16.6% +7.5 74
iPhone OS 4,374,167,713 6.3% -2.7 57
RIM OS 953,434,483 1.4% +0.5 14
Others 19,887,859,017 29% -1.9 n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 32
ASIA Asia Manufacturer Share: Q3 2011
Available Impressions Manufacturer Impressions % Share Pt. Chg
Global Development
Index Nokia 32,914,688,286 47.4% -3.4 132
Samsung 14,341,732,589 20.6% +3.7 115
SonyEricsson 5,603,559,323 8.1% -2.3 142
Apple 4,374,167,713 6.3% -2.7 57
HTC 2,083,691,814 3.0% +1.1 51
LG 2,025,246,212 2.9% -0.0 71
DoCoMo 1,142,701,777 1.6% +1.3 116
RIM 953,434,483 1.4% +0.5 14
Nexian 791,918,259 1.1% +0.1 229
Motorola 726,984,844 1.0% -0.0 40
Others 4,509,924,769 6.5% +1.8 n/a
While Nokia impressions declined slightly this quarter, they still make up almost half of mobile ad impressions in Asia.
47%
21%
8%
6%
3%
3% 2%
1% 1% 1% 6% Nokia
Samsung SonyEricsson Apple HTC LG DoCoMo RIM Nexian Motorola Others
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 33
ASIA
Asia Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg Global
Development Index
Apple iPhone 4 2,289,123,772 3.3% +0.8 80 Nokia 5233 2,178,901,734 3.1% +0.7 184 Nokia 3110c 1,895,174,786 2.7% -0.6 179
Samsung GT-C3303 1,494,870,227 2.2% +0.4 213 Nokia C1-01 1,494,540,147 2.2% +0.8 170 Nokia 6300 1,452,414,383 2.1% -0.3 116 Nokia N73 1,190,814,533 1.7% -0.3 136 Nokia N70 1,186,494,885 1.7% -0.4 147 Nokia E63 992,788,619 1.4% -0.2 129
Nokia C3-00 969,275,849 1.4% -0.1 104 Nokia N2700 Classic 883,925,461 1.3% -0.0 138 Samsung GT-C3200 883,270,324 1.3% +0.1 223
Nokia X2-01 872,635,281 1.3% +1.3 147 Nokia 7210 827,195,917 1.2% -0.2 204 Nokia 5130 743,332,219 1.1% -0.1 119
Although Apple’s total share declined slightly, the iPhone 4 delivered the most impressions in the region.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 34
ASIA
Asia Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 50.8% 47.4% -3.4 Samsung 16.9% 20.6% +3.7
SonyEricsson 10.4% 8.1% -2.3 Apple 9.0% 6.3% -2.7 HTC 1.9% 3.0% +1.1
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 27.1% 24.9% -2.2
Symbian OS 23.3% 22.2% -1.1
Android 9.2% 16.6% +7.5
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 55,545,803,359 69,468,050,068 25.1% Smartphone 12,941,942,984 18,370,821,882 41.9% Advanced 42,603,860,375 51,097,228,186 19.9%
Mobile Web 51,921,575,696 61,722,250,477 18.9%
App 3,624,227,663 7,745,799,591 113.7%
Top Countries within Region: % Share of Available Impressions
Q3 2011 Pt. Chg India 47.0% +3.3
Indonesia 18.8% -4.4 Vietnam 6.6% -2.2 Japan 6.4% +0.9 China 3.2% +1.2
Bangladesh 3.1% +0.2
" InMobi’s Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones.
" Android impressions increased by 7.5 points, widening the gap with Apple OS.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 35
AUSTRALIA SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 1,101,871,529 1,096,598,668 0% n/a n/a
Smartphone 898,114,644 931,217,312 4% 225 158
Advanced 203,756,885 165,381,356 -19% 23 31
Mobile Web 511,669,107 559,798,158 9% 57 65
App 590,202,422 536,800,510 -9% 439 233
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 36
37%
22%
21%
7%
2% 10% iPhone OS Android RIM OS Symbian OS Nokia OS Others
AUSTRALIA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index iPhone OS 403,429,533 36.8% -16.9 584 334
Android 239,058,648 21.8% +5.9 131 97
RIM OS 231,713,048 21.1% +15.8 1542 220
Symbian OS 81,925,257 7.5% -3.0 34 42
Nokia OS 26,427,597 2.4% -0.6 10 13
Others 114,044,584 10.4% -1.2 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 37
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple 403,429,533 36.8% -16.9 584 334 RIM 231,713,048 21.1% +15.8 1,540 220
Samsung 139,038,736 12.7% +2.8 61 71 Nokia 113,649,061 10.4% -3.5 22 29 HTC 85,474,534 7.8% +1.3 260 132
Access 23,026,463 2.1% +0.2 333 539 ZTE 22,935,066 2.1% -0.4 906 727
SonyEricsson 20,251,662 1.8% +0.7 23 32 LG 18,354,941 1.7% +0.1 57 41
Motorola 11,042,012 1.0% -0.9 96 38 Others 27,683,612 2.5% +0.7 n/a n/a
37%
21%
13%
10%
8%
2% 2% 2%
2% 1% 3%
Apple RIM Samsung Nokia HTC Access ZTE SonyEricsson LG Motorola Others
AUSTRALIA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 38
AUSTRALIA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt Chg Regional
Development Index
Global Development
Index Apple iPhone 4 220,830,127 20.1% -3.0 611 489
RIM BlackBerry 9700 203,969,617 18.6% +14.3 3,412 1509 Apple iPhone 3GS 52,569,768 4.8% -4.7 1,693 598
Apple iPod Generation IV 43,404,301 4.0% +2.1 862 271 Samsung GT-I9000 42,966,132 3.9% +0.1 659 330
Apple iPad I 33,417,184 3.0% -0.9 363 221 Samsung GT-I9100 25,370,917 2.3% +2.2 388 323
Access NetFront Ver. 3.5 19,134,602 1.7% +0.2 508 816 Apple iPhone 3G 18,984,155 1.7% -1.1 716 230
HTC Desire S 17,889,741 1.6% +1.6 173 173 HTC 001HT 16,953,406 1.5% +1.5 265 114 Nokia 6120c 16,539,127 1.5% -0.8 145 186
ZTE T100 15,263,028 1.4% +0.0 4,434 10119 Nokia E63 13,655,729 1.2% -0.5 87 113
Samsung GT-C5220 12,761,343 1.2% -0.4 3,383 7689 HTC Desire 12,568,435 1.1% -0.4 301 240
RIM BlackBerry 9800 12,148,170 1.1% +0.8 1,163 65 HTC Desire HD 11,515,531 1.1% -1.1 427 233
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 39
AUSTRALIA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 53.7% 36.8% -16.9 RIM 5.4% 21.1% +15.8
Samsung 9.9% 12.7% +2.8 Nokia 13.9% 10.4% -3.5 HTC 6.5% 7.8% +1.3
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
iPhone OS 53.7% 36.8% -16.9
Android 15.9% 21.8% +5.9
RIM OS 5.4% 21.1% +15.8
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 1,101,871,529 1,096,598,668 0% Smartphone 898,114,644 931,217,312 4% Advanced 203,756,885 165,381,356 -19%
Mobile Web 511,669,107 559,798,158 9%
App 590,202,422 536,800,510 -9%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 23.1% 20.1% -3.0
RIM BlackBerry 9700 4.3% 18.6% +14.3
Apple iPhone 3GS 9.5% 4.8% -4.7
Apple iPod Generation IV 1.9% 4.0% +2.1
Samsung GT-I9000 3.8% 3.9% +0.1
Apple iPad I 3.9% 3.0% -0.9
Samsung GT-I9100 0.2% 2.3% +2.2
Access NetFront Ver. 3.5 1.6% 1.7% +0.2
Apple iPhone 3G 2.9% 1.7% -1.1
HTC Desire S 0.0% 1.6% +1.6
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 40
CHINA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 1,128,098,446 2,240,676,668 99% n/a n/a
Smartphone 1,016,283,721 2,073,540,501 104% 248 174
Advanced 111,814,725 167,136,167 49% 9 12
Mobile Web 497,879,389 903,879,163 82% 45 51
App 630,219,057 1,336,797,505 112% 535 284
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 41
62%
29%
6%
1% 2%
Android
iPhone OS
Symbian OS
Nokia OS
Others
CHINA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 1,384,813,908 61.8% +16.3 372 275
iPhone OS 657,618,377 29.3% -15.2 466 267
Symbian OS 128,698,441 5.7% -1.1 26 33
Nokia OS 32,004,542 1.4% +0.1 6 8
Others 37,541,399 1.7% -0.1 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 42
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple 657,618,377 29.3% -15.2 466 267 HTC 512,091,117 22.9% +3.8 762 386
Samsung 362,093,959 16.2% +8.5 78 90 Motorola 219,192,248 9.8% +0.4 935 371
Nokia 168,461,825 7.5% -1.1 16 21 SonyEricsson 60,052,621 2.7% +1.3 33 47
LG 57,226,342 2.6% +0.1 88 62 ZTE 34,291,397 1.5% +1.0 663 532
DoCoMo 27,090,214 1.2% +1.2 73 85 Huawei 25,869,945 1.2% -0.1 435 157 Others 116,688,623 5.2% +0.1 n/a n/a
29%
23% 16%
10%
8%
3% 3%
2%
1%
1%
5%
Apple HTC Samsung Motorola Nokia SonyEricsson LG ZTE DoCoMo Huawei Others
CHINA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 43
CHINA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple iPhone 4 373,451,481 16.7% -2.8 506 404 HTC Desire S 181,951,720 8.1% +8.1 863 863 Apple iPad I 175,697,214 7.8% -1.3 935 568 HTC Desire 83,235,153 3.7% -3.2 975 779
Samsung GT-P1000 72,475,077 3.2% +3.2 456 313 Samsung GT-I9000 71,583,324 3.2% +0.4 537 269
HTC 001HT 58,735,053 2.6% +2.6 449 194 HTC Desire HD 52,807,533 2.4% -1.9 957 523 Motorola MB525 48,765,079 2.2% +0.9 1,069 831 Motorola ME525 37,068,071 1.7% +0.9 1,789 4079
Apple iPod Generation IV 36,809,287 1.6% +0.4 358 113 Samsung GT-S5830 36,310,367 1.6% +1.6 373 327
Motorola MB526 30,831,123 1.4% +1.4 1,393 932 Samsung GT-I9100 29,983,587 1.3% +1.1 224 187 Apple iPhone 3G 29,078,864 1.3% -0.7 537 172
ZTE Blade 27,845,753 1.2% +0.8 1,863 863 SonyEricsson X10i 23,815,135 1.1% +0.7 500 409 Apple iPhone 2G 23,667,296 1.1% -8.6 101 101
Samsung GT-I9003 22,589,627 1.0% +1.0 433 471
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 44
CHINA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 44.5% 29.3% -15.2 HTC 19.0% 22.9% +3.8
Motorola 7.6% 16.2% +8.5 Samsung 9.4% 9.8% +0.4
LG 8.6% 7.5% -1.1
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 45.5% 61.8% +16.3
iPhone OS 44.5% 29.3% -15.2
Symbian OS 6.8% 5.7% -1.1
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 1,128,098,446 2,240,676,668 99%
Smartphone 1,016,283,721 2,073,540,501 104%
Advanced 111,814,725 167,136,167 49%
Mobile Web 497,879,389 903,879,163 82%
App 630,219,057 1,336,797,505 112%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 19.5% 16.7% -2.8
HTC Desire S 0.0 8.1% +8.1
Apple iPad I 9.2% 7.8% -1.3
HTC Desire 7.0% 3.7% -3.2
Samsung GT-P1000 0.0% 3.2% +3.2
Samsung GT-I9000 2.7% 3.2% +0.4
HTC 001HT 0.0% 2.6% +2.6
HTC Desire HD 4.3% 2.4% -1.9
Motorola MB525 1.3% 2.2% +0.9
Motorola ME525 0.8% 1.7% +0.9
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 45
HONG KONG SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 470,240,724 698,536,207 49% n/a n/a
Smartphone 336,523,249 570,932,529 70% 221 155
Advanced 133,717,475 127,603,678 -5% 26 35
Mobile Web 260,017,747 316,132,295 22% 51 57
App 210,222,977 382,403,912 82% 491 261
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 46
60% 19%
9%
3% 8% Android
iPhone OS
Symbian OS
Nokia OS
Others
HONG KONG OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 417,770,638 59.8% +23.2 360 266
iPhone OS 135,177,660 19.4% -11.1 307 176
Symbian OS 63,886,820 9.1% -1.8 41 52
Nokia OS 23,665,779 3.4% -5.4 14 19
Others 58,035,309 8.3% -4.8 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 47
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Samsung 235,615,432 33.7% +17.1 163 189
Apple 135,177,660 19.4% -11.1 307 176 Nokia 85,972,419 12.3% -6.9 26 34 HTC 83,485,501 12.0% +0.7 398 202
SonyEricsson 42,129,386 6.0% -0.7 75 106 Motorola 35,826,137 5.1% -1.1 490 194
LG 33,100,151 4.7% +1.1 163 115 Google 8,165,343 1.2% +1.0 2,034 1,806
DoCoMo 7,631,441 1.1% +1.1 66 77 Others 31,432,738 4.5% -1.0 n/a n/a
34%
19% 12%
12%
6%
5% 5%
1% 1%
4%
Samsung Apple Nokia HTC SonyEricsson Motorola LG Google DoCoMo Others
HONG KONG Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 48
HONG KONG
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt Chg Regional
Development Index
Global Development
Index Apple iPhone 4 81,353,779 11.6% -2.4 353 283
Samsung GT-I9100 76,865,377 11.0% +10.2 1,844 1536 Samsung GT-I9000 39,831,469 5.7% -2.0 959 481
HTC Desire S 29,862,264 4.3% +4.3 454 454 Samsung GT-S5830 28,182,982 4.0% +4.0 928 813
Apple iPad I 28,129,684 4.0% -0.4 480 292 Samsung GT-P1000 25,421,523 3.6% +3.6 513 352 Samsung GT-I9003 21,577,889 3.1% +3.1 1,325 1445
HTC 001HT 16,520,798 2.4% +2.4 405 175 Motorola MB525 14,643,648 2.1% +0.1 1,029 800
Apple iPod Generation IV 12,683,145 1.8% -0.4 395 124 HTC Desire 12,153,074 1.7% -2.3 457 365
SonyEricsson E15i 8,973,751 1.3% +0.9 488 356 Google Nexus One 8,165,238 1.2% +1.0 2,088 1825
LG P970 7,753,265 1.1% +1.1 1,655 1387 DoCoMo Optimus bright
(L-07C) 7,504,748 1.1% +1.0 627 599
Nokia 5800d 7,471,957 1.1% +0.3 170 173 LG P990 7,105,456 1.0% +0.2 2,097 1487
Motorola MB526 7,058,944 1.0% +1.0 1,023 685
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 49
HONG KONG
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Samsung 16.7% 33.7% +17.1 Apple 30.5% 19.4% -11.1 Nokia 19.2% 12.3% -6.9 HTC 11.3% 12.0% +0.7
SonyEricsson 6.8% 6.0% -0.7
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 36.6% 59.8% +23.2
iPhone OS 30.5% 19.4% -11.1
Symbian OS 11.0% 9.1% -1.8
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 470,240,724 698,536,207 49% Smartphone 336,523,249 570,932,529 70% Advanced 133,717,475 127,603,678 -5%
Mobile Web 260,017,747 316,132,295 22%
App 210,222,977 382,403,912 82%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 14.1% 11.6% -2.4
Samsung GT-I9100 0.8% 11.0% +10.2
Samsung GT-I9000 7.7% 5.7% -2.0
HTC Desire S 0.0 4.3% +4.3
Samsung GT-S5830 0.0% 4.0% +4.0
Apple iPad I 4.4% 4.0% -0.4
Samsung GT-P1000 0.0 3.6% +3.6
Samsung GT-I9003 0.0 3.1% +3.1
HTC 001HT 0.0% 2.4% +2.4
Motorola MB525 2.0% 2.1% +0.1
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 50
INDIA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 24,283,240,691 32,678,562,349 35% n/a n/a
Smartphone 3,221,639,991 4,173,197,232 30% 52 36
Advanced 21,061,600,700 28,505,365,117 35% 130 175
Mobile Web 24,154,112,446 32,346,254,068 34% 111 125
App 129,128,245 332,308,281 157% 9 5
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 51
30%
26%
3%
41%
Nokia OS
Symbian OS
Android
Others
INDIA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia OS 9,774,223,695 29.9% -1.1 120 164
Symbian OS 8,630,916,681 26.4% +0.1 119 150
Android 947,911,086 2.9% +1.5 17 13
Others 13,325,510,888 40.8% -0.4 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 52
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 18,623,575,716 57.0% -1.2 120 159
Samsung 9,388,801,153 28.7% +1.8 139 161 SonyEricsson 1,364,289,518 4.2% -0.7 52 73
LG 1,287,328,044 3.9% +0.0 135 96 MicroMax 620,232,765 1.9% +0.8 218 496
Others 1,394,335,153 4.3% -0.7 n/a n/a
57% 29%
4% 4%
2%
4% Nokia
Samsung
SonyEricsson
LG
MicroMax
Others
INDIA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 53
INDIA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 5233 2,069,837,500 6.3% +1.3 202 371
Samsung GT-C3303 1,477,751,888 4.5% +0.3 210 447 Nokia 3110c 1,250,077,644 3.8% -0.9 140 251 Nokia C1-01 1,205,658,786 3.7% +1.3 171 292
Samsung GT-C3200 926,235,759 2.8% +0.1 223 498 Nokia 7210 763,737,466 2.3% -0.4 196 400 Nokia N73 747,063,184 2.3% -0.4 133 181
Samsung C3010 731,149,827 2.2% -0.3 217 435 Nokia N2700 Classic 647,474,247 2.0% -0.1 156 216
Nokia N2690 612,017,009 1.9% -0.4 187 287 Nokia 6300 597,748,560 1.8% -0.1 87 101 Nokia N70 550,112,595 1.7% -0.4 99 145
Samsung GT-S3310 529,712,851 1.6% -0.4 224 497 Nokia 5130 496,521,327 1.5% -0.0 142 169 Nokia X2-01 441,879,993 1.4% +1.4 108 158
Samsung GT-E2652W 423,943,030 1.3% +1.3 195 439 Samsung GT S3653 422,812,809 1.3% -0.3 179 344
Samsung GT S5233S 417,705,718 1.3% +0.0 198 440 Nokia 5230 412,390,795 1.3% +0.0 177 222 Nokia 6233 363,712,298 1.1% -0.2 170 273
Samsung GT-C3222 360,246,000 1.1% +0.3 188 379 Nokia E63 341,967,311 1.0% +0.0 73 95
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 54
INDIA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 58.2% 57.0% -1.2 Samsung 26.9% 28.7% +1.8
SonyEricsson 4.9% 4.2% -0.7 LG 3.9% 3.9% +0.0
MicroMax 1.1% 1.9% +0.8
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 31.0% 29.9% -1.1
Symbian OS 26.3% 26.4% +0.1
Android 1.4% 2.9% +1.5
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 24,283,240,691 32,678,562,349 35%
Smartphone 3,221,639,991 4,173,197,232 30%
Advanced 21,061,600,700 28,505,365,117 35%
Mobile Web 24,154,112,446 32,346,254,068 34%
App 129,128,245 332,308,281 157%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 5233 5.0% 6.3% +1.3
Samsung GT-C3303 4.2% 4.5% +0.3
Nokia 3110c 4.7% 3.8% -0.9
Nokia C1-01 2.4% 3.7% +1.3
Samsung GT-C3200 2.8% 2.8% +0.1
Nokia 7210 2.7% 2.3% -0.4
Nokia N73 2.7% 2.3% -0.4
Samsung C3010 2.6% 2.2% -0.3
Nokia N2700 Classic 2.1% 2.0% -0.1
Nokia N2690 2.2% 1.9% -0.4
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 55
INDONESIA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 13,573,028,328 12,760,274,537 -6% n/a n/a
Smartphone 1,745,495,859 1,813,296,242 4% 73 50
Advanced 11,827,532,469 10,946,978,295 -7% 114 149
Mobile Web 13,511,789,746 12,643,857,492 -6% 107 120
App 61,238,582 116,417,045 90% 13 5
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 56
33%
29% 2% 1%
1%
33%
Nokia OS Symbian OS Android RIM OS iPhone OS Others
INDONESIA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia OS 4,242,681,697 33.2% -1.5 124 170
Symbian OS 3,695,228,132 29.0% +1.5 122 152
Android 249,990,500 2.0% +1.0 20 12
RIM OS 184,768,680 1.4% +0.5 136 19
iPhone OS 140,338,682 1.1% +0.6 14 8
Others 4,247,266,846 33.3% -2.1 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 57
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 7,921,932,086 62.1% +0.2 122 161
SonyEricsson 2,199,414,955 17.2% -2.0 179 258 Samsung 916,433,911 7.2% +0.8 40 46 Nexian 586,902,413 4.6% +0.1 414 911
LG 233,430,862 1.8% +0.0 62 44 RIM 184,768,680 1.4% +0.5 136 19
Apple 140,338,682 1.1% +0.6 14 8 Access 134,983,528 1.1% +0.4 105 172 Others 442,069,419 3.5% -0.6 n/a n/a
62% 17%
7%
5%
2%
1% 1% 1%
3% Nokia SonyEricsson Samsung Nexian LG RIM Apple Access Others
INDONESIA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 58
INDONESIA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia E63 548,553,251 4.3% +0.5 270 350
Nokia C3-00 424,870,051 3.3% +0.1 222 246 Nokia 6300 391,623,221 3.1% +0.1 130 146 Nokia N70 376,982,316 3.0% -0.2 146 206
Nokia 2600c 303,523,263 2.4% -0.3 277 416 Nokia 3110c 298,992,211 2.3% -0.2 72 126 Nokia 7610 276,626,233 2.2% -0.2 261 411
SonyEricsson W200i 263,081,517 2.1% -0.2 320 589 Nokia N73 254,317,475 2.0% +0.6 102 136
Nexian NX G922 253,436,960 2.0% -0.3 319 707 Nokia 2630 244,344,468 1.9% -0.2 343 461 Nokia 5300 231,553,959 1.8% -0.1 276 503 Nokia 6600 198,419,301 1.6% -0.2 292 501 Nokia 6030 176,147,367 1.4% -0.3 175 330 Nokia 2626 172,926,377 1.4% -0.3 166 274
Nokia 5310XpressMusic 158,523,816 1.2% +0.5 193 290 Nokia 5200 156,229,937 1.2% -0.2 236 332 Nokia 6120c 147,011,262 1.2% +0.1 106 135
SonyEricsson K310i 142,257,941 1.1% -0.2 420 803 Nokia 6070 135,673,751 1.1% -0.2 256 339
SonyEricsson K510 133,664,163 1.0% -0.2 452 903 Nokia 5130 128,458,256 1.0% -0.3 94 107
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 59
INDONESIA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 61.9% 62.1% +0.2 SonyEricsson 19.2% 17.2% -2.0
Samsung 6.3% 7.2% +0.8 Nexian 4.5% 4.6% +0.1
LG 1.8% 1.8% +0.0
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 34.8% 33.2% -1.5
Symbian OS 27.4% 29.0% +1.5
Android 0.9% 2.0% +1.0
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 13,573,028,328 12,760,274,537 -6%
Smartphone 1,745,495,859 1,813,296,242 4%
Advanced 11,827,532,469 10,946,978,295 -7%
Mobile Web 13,511,789,746 12,643,857,492 -6%
App 61,238,582 116,417,045 90%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia E63 3.8% 4.3% +0.5
Nokia C3-00 3.2% 3.3% +0.1
Nokia 6300 3.0% 3.1% +0.1
Nokia N70 3.1% 3.0% -0.2
Nokia 2600c 2.7% 2.4% -0.3
Nokia 3110c 2.6% 2.3% -0.2
Nokia 7610 2.4% 2.2% -0.2
SonyEricsson W200i 2.3% 2.1% -0.2
Nokia N73 1.4% 2.0% +0.6
Nexian NX G922 2.3% 2.0% -0.3
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 60
JAPAN MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 3,056,180,162 4,446,598,790 45% n/a n/a
Smartphone 3,013,911,645 4,396,306,298 46% 262 184
Advanced 42,268,517 50,292,492 19% 1 1
Mobile Web 394,356,349 262,738,560 -33% 7 7
App 2,661,823,813 4,183,860,230 57% 844 448
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 61
78%
21%
0%
Android
iPhone OS
Others
JAPAN OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 3,489,065,976 78.5% +24.2 472 349
iPhone OS 939,546,728 21.1% -23.9 336 192
Others 17,986,085 0.4% -0.3 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 62
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple 939,546,728 21.1% -23.9 336 192
SonyEricsson 890,554,678 20.0% -15.0 248 352 DoCoMo 733,375,355 16.5% +12.4 1,003 1163 Samsung 602,509,076 13.5% +8.4 66 76
Sharp 451,538,010 10.2% +5.7 1,053 2390 Toshiba 228,364,627 5.1% +3.5 1,009 2082
NEC 193,254,499 4.3% +4.3 1,039 2,300 kddi 192,886,421 4.3% +4.1 1,086 2,470 HTC 75,362,537 1.7% +0.7 57 29
SoftBank 74,804,826 1.7% +1.4 1,047 2,339 Others 64,402,032 1.4% -1.7 n/a n/a
21%
20%
16%
14%
10%
5%
4% 4%
2% 2% 1% Apple SonyEricsson DoCoMo Samsung Sharp Toshiba NEC kddi HTC SoftBank Others
JAPAN Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 63
JAPAN
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index DoCoMo T-01C 461,691,649 10.4% +6.9 1091 2504
SonyEricsson Unknown 457,679,801 10.3% -21.6 1091 2506 Apple iPhone 4 439,287,924 9.9% +6.5 300 240
Apple iPhone 2G 388,324,085 8.7% -30.8 839 837 Samsung GALAXY S 284,827,145 6.4% +6.4 1086 2343
SonyEricsson SO-01C 277,904,922 6.2% +6.2 1086 2489 Sharp IS03 243,482,383 5.5% +3.6 1091 2504
Samsung SC-02B 229,865,903 5.2% +5.2 1090 2502 SonyEricsson SO-01B 154,407,611 3.5% +2.8 1,085 2490
Toshiba IS04 148,224,874 3.3% +1.8 1,091 2505 kddi IS11SH 146,719,633 3.3% +3.3 1,091 2504
DoCoMo SH-03C 114,224,896 2.6% +2.3 1,091 2505 DoCoMo LYNX 3D
(SH-03C) 93,198,296 2.1% +2.1 1,091 2505
NEC MEDIAS WP(N-06C) 85,705,847 1.9% +1.9 1,080 2393 NEC N-04C 84,841,006 1.9% +1.9 1,056 2416
Toshiba T-01C 78,691,083 1.8% +1.8 1,091 2504 Sharp SH-12C 68,570,745 1.5% +1.5 962 2182 Sharp 003SH 62,662,126 1.4% +1.4 1,088 2494
Apple iPod Generation IV 44,602,680 1.0% +0.7 218 69
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 64
JAPAN
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 45.0% 21.1% -23.9 SonyEricsson 35.0% 20.0% -15.0
DoCoMo 4.1% 16.5% +12.4 Samsung 5.2% 13.5% +8.4
Sharp 4.4% 10.2% +5.7
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 54.3% 78.5% +24.2
iPhone OS 45.0% 21.1% -23.9
Others 0.7% 0.4% -0.3
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 3,056,180,162 4,446,598,790 45%
Smartphone 3,013,911,645 4,396,306,298 46%
Advanced 42,268,517 50,292,492 19%
Mobile Web 394,356,349 262,738,560 -33%
App 2,661,823,813 4,183,860,230 57%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
DoCoMo T-01C 3.5% 10.4% +6.9
SonyEricsson Unknown 31.9% 10.3% -21.6
Apple iPhone 4 3.3% 9.9% +6.5
Apple iPhone 2G 39.5% 8.7% -30.8
Samsung GALAXY S 0.0% 6.4% +6.4
SonyEricsson SO-01C 0.0% 6.2% +6.2
Sharp IS03 1.9% 5.5% +3.6
Samsung SC-02B 0.0% 5.2% +5.2
SonyEricsson SO-01B 0.7% 3.5% +2.8
Toshiba IS04 1.6% 3.3% +1.8
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 65
MALAYSIA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 734,076,300 1,008,695,161 37% n/a n/a
Smartphone 299,972,891 503,435,441 68% 149 104
Advanced 434,103,409 505,259,720 16% 70 95
Mobile Web 731,356,742 784,477,360 7% 88 98
App 2,719,558 224,217,801 8145% 199 106
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 66
29%
23% 13%
10%
2%
23%
Android Symbian OS iPhone OS Nokia OS RIM OS Others
MALAYSIA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 291,750,534 28.9% +10.6 174 129
Symbian OS 236,065,649 23.4% -5.1 106 133
iPhone OS 126,858,994 12.6% +0.4 200 114
Nokia OS 98,333,201 9.7% -1.5 39 54
RIM OS 20,505,299 2.0% +1.1 146 21
Others 235,181,484 23.3% -5.6 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 67
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Nokia 319,277,122 31.7% -6.5 67 88
SonyEricsson 242,256,447 24.0% -2.7 298 422 Samsung 169,504,344 16.8% +12.3 81 94
Apple 126,858,994 12.6% +0.4 200 114 HTC 67,107,818 6.7% -4.5 222 112 RIM 20,505,299 2.0% +1.1 148 21
Access 12,892,747 1.3% -0.4 203 328 Huawei 11,881,972 1.2% -0.4 444 161 Others 38,410,419 3.8% +0.6 n/a n/a
32%
24%
17%
13%
7%
2% 1% 1%
4%
Nokia SonyEricsson Samsung Apple HTC RIM Access Huawei Others
MALAYSIA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 68
MALAYSIA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple iPhone 4 79,761,702 7.9% +2.4 240 192
Samsung GT-P1000 49,851,358 4.9% +4.9 697 478 Nokia 5800d 29,653,084 2.9% -0.7 466 476
SonyEricsson E15i 27,711,266 2.7% +2.2 1,044 761 Nokia C3-00 25,353,813 2.5% -0.2 180 187
Samsung GT-I9100 22,745,621 2.3% +2.1 378 315 Apple iPad I 21,357,360 2.1% +0.1 252 153
SonyEricsson J20i 19,581,267 1.9% +0.3 1,653 2713 Samsung GT-S5830 18,778,021 1.9% +1.9 428 375
HTC Desire S 15,518,340 1.5% +1.5 164 164 Samsung GT-I9003 13,805,778 1.4% +1.4 587 640 Samsung GT-I9000 13,508,882 1.3% -0.1 225 113
Nokia E71 12,798,567 1.3% -0.3 231 197 SonyEricsson X10i 11,976,169 1.2% +1.0 559 457 SonyEricsson J10i2 11,880,257 1.2% +0.4 1,610 2037
Nokia N70 11,676,252 1.2% -0.5 68 99 SonyEricsson J105i 10,906,211 1.1% -0.5 437 835
Nokia N73 10,830,889 1.1% -0.5 63 85 Nokia E63 10,800,696 1.1% -0.3 75 97
Samsung GT-S3850 10,245,636 1.0% +1.0 372 797
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 69
MALAYSIA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 38.2% 31.7% -6.5 SonyEricsson 26.7% 24.0% -2.7
Samsung 4.5% 16.8% +12.3 Apple 12.2% 12.6% +0.4 HTC 11.1% 6.7% -4.5
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 18.3% 28.9% +10.6
Symbian OS 28.5% 23.4% -5.1
iPhone OS 12.2% 12.6% +0.4
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 734,076,300 1,008,695,161 37%
Smartphone 299,972,891 503,435,441 68%
Advanced 434,103,409 505,259,720 16%
Mobile Web 731,356,742 784,477,360 7%
App 2,719,558 224,217,801 8145%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 5.5% 7.9% +2.4
Samsung GT-P1000 0.0% 4.9% +4.9
Nokia 5800d 3.6% 2.9% -0.7
SonyEricsson E15i 0.6% 2.7% +2.2
Nokia C3-00 2.7% 2.5% -0.2
Samsung GT-I9100 0.1% 2.3% +2.1
Apple iPad I 2.0% 2.1% +0.1
SonyEricsson J20i 1.6% 1.9% +0.3
Samsung GT-S5830 0.0% 1.9% +1.9
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 70
SINGAPORE MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 360,738,316 469,349,949 30% n/a n/a
Smartphone 311,782,638 397,232,913 27% 230 161
Advanced 48,955,678 72,117,036 47% 20 27
Mobile Web 160,361,595 255,597,523 59% 61 69
App 200,376,721 213,752,426 7% 408 217
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 71
44%
31%
9%
7%
4% 5% iPhone OS
Android RIM OS Symbian OS Nokia OS Others
SINGAPORE OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index iPhone OS 206,191,713 43.9% -8.1 698 399
Android 145,170,927 30.9% +4.9 186 138
RIM OS 40,963,062 8.7% +2.0 636 91 Symbian
OS 34,486,138 7.3% +0.4 33 42
Nokia OS 17,882,183 3.8% +0.7 15 21
Others 24,655,926 5.3% +0.1 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 72
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple 206,191,713 43.9% -8.1 698 399
Samsung 87,544,809 18.7% +6.6 90 104 Nokia 51,486,119 11.0% +1.1 23 31 RIM 40,963,062 8.7% +2.0 636 91 HTC 29,331,287 6.2% -1.9 208 106
SonyEricsson 22,694,862 4.8% +2.0 60 85 LG 10,592,618 2.3% +0.2 77 55
Motorola 7,833,303 1.7% -2.0 159 63 Others 12,712,175 2.7% +0.1 n/a n/a
44%
19%
11%
9%
6%
5%
2% 2%
3% Apple Samsung Nokia RIM HTC SonyEricsson LG Motorola Others
SINGAPORE Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 73
SINGAPORE
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple iPhone 4 131,786,736 28.1% +4.6 852 681
Apple iPad I 20,502,800 4.4% +0.6 521 316 Samsung GT-S5830 19,968,463 4.3% +4.3 979 858 Apple iPhone 3GS 19,107,256 4.1% -2.8 1,438 508 Samsung GT-I9000 15,508,421 3.3% -2.2 556 278 Samsung GT-P1000 14,513,591 3.1% +3.1 436 299
Apple iPod Generation IV 12,618,583 2.7% +1.2 586 184 Samsung GT-I9100 12,561,657 2.7% +2.5 448 374
HTC Desire S 12,457,643 2.7% +2.7 282 282 RIM BlackBerry 9000 11,090,139 2.4% +0.2 3,575 1350
Apple iPhone 2G 9,493,676 2.0% -10.7 194 194 Apple iPhone 3G 9,408,431 2.0% +0.1 829 266
RIM BlackBerry 9700 9,141,319 1.9% +0.0 357 158 RIM BlackBerry 8900 6,633,437 1.4% +0.8 2,847 630 SonyEricsson X10i 5,757,387 1.2% +1.0 577 472
RIM BlackBerry 8520 5,243,676 1.1% +0.3 298 38 SonyEricsson E15i 5,239,180 1.1% +0.9 424 309
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 74
SINGAPORE
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 52.0% 43.9% -8.1 Samsung 12.1% 18.7% +6.6
Nokia 9.9% 11.0% +1.1 RIM 6.7% 8.7% +2.0 HTC 8.1% 6.2% -1.9
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
iPhone OS 52.0% 43.9% -8.1
Android 26.0% 30.9% +4.9
RIM OS 6.7% 8.7% +2.0
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 360,738,316 469,349,949 30%
Smartphone 311,782,638 397,232,913 27%
Advanced 48,955,678 72,117,036 47%
Mobile Web 160,361,595 255,597,523 59%
App 200,376,721 213,752,426 7%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 23.5% 28.1% +4.6
Apple iPad I 3.8% 4.4% +0.6
Samsung GT-S5830 0.0% 4.3% +4.3
Apple iPhone 3GS 6.9% 4.1% -2.8
Samsung GT-I9000 5.5% 3.3% -2.2
Samsung GT-P1000 0.0% 3.1% +3.1
Apple iPod Generation IV 1.5% 2.7% +1.2
Samsung GT-I9100 0.2% 2.7% +2.5
HTC Desire S 0.0% 2.7% +2.7
RIM BlackBerry 9000 2.1% 2.4% +0.2
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 75
TAIWAN MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 373,051,056 820,322,711 120% n/a n/a
Smartphone 349,067,030 791,650,570 127% 254 179
Advanced 23,984,026 28,672,141 20% 5 7
Mobile Web 146,308,408 284,319,750 94% 39 44
App 226,742,648 536,002,961 136% 586 311
Source: InMobi Mobile Insights – Network Research, Q3 2011
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84%
12%
2% 2%
Android
iPhone OS
Symbian OS
Others
TAIWAN OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 687,151,886 83.8% +20.8 504 373
iPhone OS 98,317,114 12.0% -17.5 190 109
Symbian OS 16,242,350 2.0% -1.0 9 11
Others 18,611,362 2.3% -2.3 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index HTC 389,117,959 47.4% +10.2 1,581 801
Samsung 156,615,235 19.1% +7.6 92 107 Apple 98,317,114 12.0% -17.5 190 109
Motorola 32,934,431 4.0% -1.8 384 152 Acer 31,017,589 3.8% +3.0 2,071 1452
SonyEricsson 28,163,269 3.4% -0.1 43 60 LG 24,671,701 3.0% +1.5 103 73
Nokia 18,691,666 2.3% -1.2 5 6 DoCoMo 11,794,738 1.4% +1.4 87 101 Others 28,999,009 3.5% -3.0 n/a n/a
47%
19%
12%
4%
4%
3% 3%
2% 1%
4% HTC Samsung Apple Motorola Acer SonyEricsson LG Nokia DoCoMo Others
TAIWAN Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 78
TAIWAN
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index HTC Desire S 159,801,544 19.5% n/a 2,071 2071
Apple iPhone 4 64,197,613 7.8% -6.5 237 190 HTC Desire 42,326,436 5.2% -6.2 1,354 1082
Samsung GT-I9100 41,541,427 5.1% +4.7 848 707 Samsung GT-I9000 36,371,664 4.4% -2.6 746 374
HTC Desire HD 31,166,110 3.8% -13.7 1,544 842 Acer Iconia Tab A100 19,406,645 2.4% +2.4 2,967 1998
Apple iPad I 18,927,311 2.3% -1.5 275 167 Samsung GT-P1000 18,671,907 2.3% +2.3 321 220
HTC Hero 16,668,897 2.0% +1.3 1,836 906 HTC A6380 13,984,565 1.7% +1.5 2,894 1596
Motorola MB525 13,781,956 1.7% +0.1 825 641 DoCoMo Optimus bright
(L-07C) 11,550,513 1.4% +1.4 822 785
Samsung GT-P7500 10,682,783 1.3% +1.3 1,147 843 SonyEricsson X10i 10,681,346 1.3% +1.0 613 501
HTC Wildfire 9,928,203 1.2% +0.9 911 389 Samsung GT-S5830 9,749,448 1.2% +1.2 273 240 Samsung GT-I9003 9,511,441 1.2% +1.2 498 542
LG P970 8,423,231 1.0% +1.0 1,531 1,283
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 79
TAIWAN
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
HTC 37.2% 47.4% +10.2 Samsung 11.5% 19.1% +7.6
Apple 29.5% 12.0% -17.5 Motorola 5.8% 4.0% -1.8
Acer 0.8% 3.8% +3.0
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 63.0% 83.8% +20.8
iPhone OS 29.5% 12.0% -17.5
Symbian OS 2.9% 2.0% -1.0
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 373,051,056 820,322,711 120%
Smartphone 349,067,030 791,650,570 127%
Advanced 23,984,026 28,672,141 20%
Mobile Web 146,308,408 284,319,750 94%
App 226,742,648 536,002,961 136%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
HTC Desire S n/a 19.5% n/a
Apple iPhone 4 14.3% 7.8% -6.5
HTC Desire 11.3% 5.2% -6.2
Samsung GT-I9100 0.4% 5.1% +4.7
Samsung GT-I9000 7.0% 4.4% -2.6
HTC Desire HD 17.5% 3.8% -13.7
Acer Iconia Tab A100 0.0% 2.4% +2.4
Apple iPad I 3.8% 2.3% -1.5
Samsung GT-P1000 0.0% 2.3% +2.3
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Global
Development Index
Total 3,472,152,363 5,934,615,710 70.9% n/a Smartphone 1,085,096,112 2,085,157,108 92.2% 73 Advanced 2,387,056,251 3,849,458,602 61.3% 132
Mobile Web 3,213,636,460 5,311,585,336 65.3% 113
App 258,515,903 623,030,374 141.0% 50
CENTRAL & SOUTH AMERICA SUMMARY
Central & South America mobile impressions grew by 71% over the past quarter on the InMobi network. " InMobi now serves about 6 billion
impressions per quarter in Central & South America.
Mobile ad growth has been strong among Advanced phones and Smartphones. " Smartphones gained over 1 billion
impressions over the last quarter, an increase of 92%, while Advanced phones continue to gain impressions in this market.
While the majority of impressions in this market are through mobile web, app impressions more than doubled. " The strong increase this quarter as well as
increased Smartphone penetration in this market suggest that app impressions will continue to grow.
Central & South America Regional Profile: Q3 2011
Source: InMobi Mobile Insights – Network Research, Q3 2011
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CENTRAL & SOUTH AMERICA
Nokia remains the #1 platform in Central & South America; Android showed the strongest growth, with a 5 point increase. " Impressions on the Nokia platform still increased from the last quarter, while impressions on the iPhone decreased.
Central & South America OS Share: Q3 2011
Available Impressions
21%
16%
13% 7% 7% 1%
34%
Nokia OS Symbian OS Android RIM OS iPhone OS MeeGo Others
OS Impressions % Share Pt. Chg Global
Development Index
Nokia OS 1,275,933,431 21.5% +0.5 118
Symbian OS 943,156,392 15.9% -0.6 90
Android 769,803,960 13.0% +5.0 58
RIM OS 440,561,770 7.4% +0.2 77
iPhone OS 420,197,214 7.1% -0.5 64
MeeGo 87,849,298 1.5% +0.2 454
Others 1,997,113,646 34% -4.8 n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 82
CENTRAL & SOUTH AMERICA Central & South America Manufacturer Share: Q3 2011
Available Impressions Manufacturer Impressions % Share Pt. Chg
Global Development
Index Nokia 2,252,001,644 37.9% +0.3 106
Samsung 1,087,536,568 18.3% +2.8 102
SonyEricsson 526,191,997 8.9% -1.4 156
LG 450,512,785 7.6% -0.2 184
RIM 440,561,770 7.4% +0.2 77
Apple 420,197,214 7.1% -0.5 64
Motorola 315,019,053 5.3% +0.1 201
Alcatel 91,955,080 1.5% -0.7 529
Others 350,639,600 5.9% -0.8 n/a
Manufacturer share of impressions has remained relatively consistent in Central & South America since Q2. " Nokia remains the dominant manufacturer, although Samsung’s share increased
38%
18% 9%
8%
7%
7%
5%
2% 6% Nokia
Samsung SonyEricsson LG RIM Apple Motorola Alcatel Others
Source: InMobi Mobile Insights – Network Research, Q3 2011
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CENTRAL & SOUTH AMERICA
Central & South America Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg Global
Development Index
Nokia N2730c 239,460,201 4.0% -1.1 2,054 Nokia C3-00 224,725,014 3.8% +0.4 282 Nokia 6300 193,702,817 3.3% -1.0 180
Apple iPhone 4 189,866,521 3.2% +1.2 78 RIM BlackBerry 8520 180,787,302 3.0% -0.1 102
Nokia 5130 99,613,863 1.7% -0.4 187 Samsung GT-S3650 86,957,447 1.5% -0.1 1,253
Apple iPod Generation IV 83,261,331 1.4% +0.1 96 Samsung GT-S3350 79,274,555 1.3% +0.8 783 Samsung GT-S5230 76,249,439 1.3% -0.4 598
Nokia 5230 76,106,343 1.3% -0.0 225 Nokia X6 71,000,528 1.2% +0.4 200
Nokia E63 62,618,035 1.1% -0.1 95 RIM BlackBerry 9300 62,610,458 1.1% +0.5 87 SonyEricsson E15i 59,655,874 1.0% +0.9 279
Nokia and Samsung devices are the most prevalent in Central & South America, and many over-index compared to the rest of the world.
Source: InMobi Mobile Insights – Network Research, Q3 2011
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CENTRAL & SOUTH AMERICA
Central & South America Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 37.6% 37.9% +0.3 Samsung 15.5% 18.3% +2.8
SonyEricsson 10.2% 8.9% -1.4 LG 7.8% 7.6% -0.2 RIM 7.2% 7.4% +0.2
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 21.0% 21.5% +0.5
Symbian OS 16.5% 15.9% -0.6
Android 8.0% 13.0% +5.0
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 3,472,152,363 5,934,615,710 70.9% Smartphone 1,085,096,112 2,085,157,108 92.2% Advanced 2,387,056,251 3,849,458,602 61.3%
Mobile Web 3,213,636,460 5,311,585,336 65.3%
App 258,515,903 623,030,374 141.0%
Top Countries within Region: % Share of Available Impressions
Q3 2011 Pt. Chg Brazil 32.6% +1.4
Costa Rica 17.3% -1.0 Venezuela 7.8% -0.6
" InMobi Central & South America network grew by 70.9% impressions in Q3.
" The top manufacturers and operating systems remained relatively consistent with Q2, although Android grew more than other platforms.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 85
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Global
Development Index
Total 10,631,601,793 15,520,493,355 46.0% n/a
Smartphone 6,413,673,369 11,273,971,271 75.8% 142
Advanced 4,217,928,424 4,246,522,084 0.7% 50
Mobile Web 8,000,976,434 10,440,484,209 30.5% 85
App 2,630,625,359 5,080,009,146 93.1% 156
EUROPE SUMMARY
Q3 showed continued mobile ad growth in Europe on the InMobi network. " InMobi now serves over 15.5 billion
impressions per quarter in Europe.
Mobile ad growth is entirely driven by smartphones, which grew by 75.8% in Q3. " Smartphones gained over 4.8 billion
impressions over the last quarter and now represent 72% of all mobile ads in the region. With nearly 7 of 10 ads on Smartphones in Europe, brands have the opportunity to market effectively through this mass-reach medium.
Samsung passes Nokia and Apple to become the #1 device manufacturer by mobile ads in Europe. " After a strong Q3, the Android platform
delivers 33% of mobile ads in Europe.
Europe Regional Profile: Q3 2011
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 86
EUROPE
Android continues to grow and remains the top mobile platform in the region, with an increase of 7.8 share points in Q3. iPhone OS and Symbian lost share in Q3. " In Q4 2010 and Q1 2011 Android growth far outpaced the market; this trend reversed in Q2, partially because of the strength
of the Apple iPad. In Q3 Android growth continued.
" Android and iPhone OS combined represent almost half of ad impressions delivered in Europe.
Europe OS Share: Q3 2011
Available Impressions
33%
15% 10%
6%
36%
Android
iPhone OS
Symbian OS
Nokia OS
Others
OS Impressions % Share Pt. Chg Global
Development Index
Android 5,120,359,997 33.0% +7.8 147
iPhone OS 2,316,876,617 14.9% -4.8 136
Symbian OS 1,536,220,208 9.9% -2.9 56
Nokia OS 904,316,977 5.8% -1.7 32
Others 5,642,719,556 36.4% +1.6 n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 87
EUROPE Europe Manufacturer Share: Q3 2011
Available Impressions Manufacturer Impressions % Share Pt. Chg
Global Development
Index Samsung 3,261,277,052 21.0% +3.2 117
Nokia 2,325,210,178 15.0% -3.9 42
Apple 2,316,876,617 14.9% -4.8 136
HTC 1,651,407,634 10.6% +0.3 180
SonyEricsson 788,283,082 5.1% -0.8 89
LG 487,715,717 3.1% -0.5 76
Motorola 183,900,732 1.2% -1.0 45
Others 4,505,822,343 29.0% +7.6 n/a
21%
15%
15% 11%
5% 3% 1%
29%
Samsung Nokia Apple HTC SonyEricsson LG Motorola Others
Samsung became the #1 mobile phone manufacturer by share of ad impressions in Q3. " Samsung gained 3.2 share points while Nokia and Apple lost 3.9 and 4.8 points, respectively.
" Devices from the top three manufacturers (Samsung, Nokia and Apple) in Europe represent 50% of all mobile ads in the region.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 88
EUROPE
Europe Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg Global
Development Index
Apple iPhone 4 1,112,059,797 7.2% +0.2 174 Samsung GT-I9000 759,629,959 4.9% +0.1 412
HTC Desire S 473,919,160 3.1% +3.1 325 Samsung GT-I9100 418,257,477 2.7% +2.2 376
Apple iPad I 401,690,652 2.6% +0.4 187 HTC Desire 335,822,853 2.2% -2.1 454
Apple iPod Generation IV 317,757,528 2.0% +0.1 140 Samsung GT-S5830 279,166,617 1.8% +1.8 363
HTC Wildfire 268,890,880 1.7% +1.4 556 HTC 001HT 266,835,741 1.7% +1.7 127
SonyEricsson E15i 195,350,043 1.3% +0.9 349 Nokia 6300 188,340,463 1.2% -0.4 67 Nokia X6 167,199,821 1.1% +0.6 180
3 of the top 7 devices in the European mobile ecosystem by ad impression are Apple devices. The iPhone remains the #1 device in the region. " All the top ten devices over-index considerably, demonstrating the unique composition of smartphone devices in the Europe
mobile landscape.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 89
EUROPE
Europe Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Samsung 17.8% 21.0% +3.2 Nokia 18.9% 15.0% -3.9 Apple 19.7% 14.9% -4.8 HTC 10.4% 10.6% +0.3
SonyEricsson 5.9% 5.1% -0.8
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg
Android 25.2% 33.0% +7.8
iPhone OS 19.7% 14.9% -4.8
Symbian OS 12.8% 9.9% -2.9
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 10,631,601,793 15,520,493,355 46.0%
Smartphone 6,413,673,369 11,273,971,271 75.8%
Advanced 4,217,928,424 4,246,522,084 0.7%
Mobile Web 8,000,976,434 10,440,484,209 30.5%
App 2,630,625,359 5,080,009,146 93.1%
Top Countries within Region: % Share of Available Impressions
Q3 2011 Pt. Chg United Kingdom 23.3% +2.6
Spain 11.1% +3.2 Netherlands 8.5% +3.0
France 7.6% +2.1 Germany 7.6% -4.6 Turkey 6.3% +0.1
" The InMobi Europe network remains healthy, with 46% growth over the past three months.
" Spain was fastest growing mobile ad market in Europe, gaining 3.2 share points of regional ad share.
" Samsung became the #1 manufacturer in Europe by ad impressions.
" Android, the most popular mobile OS in Europe, delivered one third of total impressions.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 90
FRANCE MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 587,330,428 1,184,936,368 102% n/a n/a
Smartphone 451,257,169 1,035,225,781 129% 116 164
Advanced 136,073,259 149,710,587 10% 48 24
Mobile Web 353,610,056 587,252,534 66% 74 63
App 233,720,372 597,683,834 156% 154 240
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 91
41%
26%
21%
6% 7% Android
iPhone OS
RIM OS
Symbian OS
Others
FRANCE OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 484,573,731 40.9% +4.2 124 182
iPhone OS 304,611,245 25.7% -3.1 172 234
RIM OS 245,599,925 20.7% +8.7 87 216
Symbian OS 70,041,650 5.9% -3.7 60 34
Others 80,109,817 6.8% -6.2 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 92
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple 304,611,245 25.7% -3.1 172 234
Samsung 293,883,209 24.8% +3.2 118 139 RIM 245,599,925 20.7% +8.7 87 216 HTC 92,067,079 7.8% -0.5 73 131
SonyEricsson 55,265,353 4.7% +0.5 92 82 Nokia 52,788,130 4.5% -2.4 30 12
LG 28,442,290 2.4% -0.3 76 58 Nintendo 25,302,248 2.1% -1.9 346 1,114 Motorola 18,552,786 1.6% -2.9 132 59
Sony 16,104,256 1.4% -1.4 207 619 Acer 12,911,299 1.1% +0.4 251 418
Others 39,408,549 3.3% -0.3 n/a n/a
26%
25% 21%
8%
5%
4%
2% 2%
2% 1%
1%
3%
Apple Samsung RIM HTC SonyEricsson Nokia LG Nintendo Motorola Sony Acer Others
FRANCE Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 93
FRANCE
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple iPhone 4 164,324,703 13.9% +3.9 194 336
Samsung GT-I9000 91,638,333 7.7% -2.4 158 652 RIM BlackBerry 8520 81,111,304 6.8% +2.8 74 230 RIM BlackBerry 9800 53,158,424 4.5% +2.9 113 263 RIM BlackBerry 9300 48,501,560 4.1% +2.1 104 338
Apple iPad I 42,106,519 3.6% -0.6 137 257 Samsung GT-S5830 37,358,467 3.2% +3.2 175 635
Apple iPod Generation IV 35,139,139 3.0% +1.7 145 203 Samsung GT-I9100 32,193,867 2.7% +2.4 101 379
RIM BlackBerry 9700 29,330,683 2.5% +0.6 96 201 SonyEricsson X10i 24,564,806 2.1% +1.1 253 797
Nintendo DSi 23,045,466 1.9% -1.7 358 1173 Nokia X6 21,752,214 1.8% +1.4 170 307
Samsung GT-I5800 19,397,735 1.6% +0.0 284 1832 Apple iPhone 2G 19,114,032 1.6% -5.3 237 155
HTC Wildfire 18,396,647 1.6% +1.0 90 498 HTC Desire S 18,324,805 1.5% +1.5 51 164
Apple iPhone 3G 18,265,462 1.5% +0.1 234 205 HTC Desire 15,394,956 1.3% -1.4 60 272
SonyEricsson E15i 14,915,203 1.3% +0.7 100 349 Samsung Nexus S 14,743,541 1.2% +0.4 372 817 Apple iPhone 3GS 13,847,327 1.2% -1.1 118 146
Samsung GT-P1000 12,776,787 1.1% +1.1 132 104
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 94
FRANCE
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 28.8% 25.7% -3.1 Samsung 21.6% 24.8% +3.2
RIM 12.0% 20.7% +8.7 HTC 8.3% 7.8% -0.5
SonyEricsson 4.2% 4.7% +0.5
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 36.6% 40.9% +4.2
iPhone OS 28.8% 25.7% -3.1
RIM OS 12.0% 20.7% +8.7
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 587,330,428 1,184,936,368 102%
Smartphone 451,257,169 1,035,225,781 129%
Advanced 136,073,259 149,710,587 10%
Mobile Web 353,610,056 587,252,534 66%
App 233,720,372 597,683,834 156%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 10.0% 13.9% +3.9
Samsung GT-I9000 10.2% 7.7% -2.4
RIM BlackBerry 8520 4.1% 6.8% +2.8
RIM BlackBerry 9800 1.5% 4.5% +2.9
RIM BlackBerry 9300 2.0% 4.1% +2.1
Apple iPad I 4.1% 3.6% -0.6
Samsung GT-S5830 0.0% 3.2% +3.2
Apple iPod Generation IV 1.3% 3.0% +1.7
Samsung GT-I9100 0.3% 2.7% +2.4
RIM BlackBerry 9700 1.9% 2.5% +0.6
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 95
GERMANY SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 1,298,389,412 1,184,841,290 -9% n/a n/a
Smartphone 874,406,126 1,013,563,726 16% 115 163
Advanced 423,983,286 171,277,564 -60% 50 25
Mobile Web 1,031,226,788 589,288,391 -43% 74 63
App 267,162,624 595,552,899 123% 154 239
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 96
49%
31%
5%
5%
2% 8% Android
iPhone OS RIM OS Symbian OS Nokia OS Others
GERMANY OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 577,859,678 48.8% +20.6 148 217
iPhone OS 372,953,967 31.5% -0.4 211 286
RIM OS 60,934,550 5.1% +0.9 21 54
Symbian OS 56,065,712 4.7% -10.0 48 27
Nokia OS 24,458,714 2.1% -3.4 35 11
Others 92,568,669 7.8% -7.8 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 97
Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple 372,953,967 31.5% -0.4 211 286
Samsung 278,130,529 23.5% +9.6 112 131 HTC 201,739,639 17.0% +4.5 160 288 Nokia 70,981,442 6.0% -12.4 40 17 RIM 60,934,550 5.1% +0.9 22 54
SonyEricsson 51,634,043 4.4% -1.2 86 77 LG 50,305,256 4.2% +0.8 135 103
Motorola 34,273,145 2.9% -0.6 244 110 Sony 12,167,273 1.0% -0.6 156 467
Others 51,721,446 4.4% -0.8 n/a n/a
31%
23%
17%
6%
5%
4% 4%
3% 1%
4%
Apple Samsung HTC Nokia RIM SonyEricsson LG Motorola Sony Others
GERMANY Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
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GERMANY
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt Chg Regional
Development Index
Global Development
Index Apple iPhone 4 167,524,556 14.1% +1.8 197 343
Samsung GT-I9000 96,339,772 8.1% +2.9 166 685 Apple iPod Generation IV 86,879,558 7.3% +1.2 358 503
Apple iPad I 75,644,789 6.4% +3.7 247 462 Samsung GT-I9100 68,079,391 5.7% +5.2 213 802
HTC Desire S 54,642,622 4.6% +4.6 151 490 HTC Desire 43,131,179 3.6% -0.9 168 763
Samsung GT-S5830 29,706,452 2.5% +2.5 139 505 Motorola MB525 18,954,680 1.6% +0.3 326 611 HTC Desire HD 15,983,818 1.3% -3.0 266 299
LG P990 15,882,677 1.3% +0.7 400 1960 HTC Wildfire 15,557,819 1.3% +1.1 76 422
SonyEricsson X10i 15,504,189 1.3% +0.8 160 503 RIM BlackBerry 8520 14,139,527 1.2% -0.7 13 40
LG P970 12,107,679 1.0% +0.8 322 1277
Source: InMobi Mobile Insights – Network Research, Q3 2011
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GERMANY
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 31.8% 31.5% -0.4 Samsung 13.9% 23.5% +9.6
HTC 12.5% 17.0% +4.5 Nokia 18.4% 6.0% -12.4 RIM 4.2% 5.1% +0.9
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 28.2% 48.8% +20.6
iPhone OS 31.8% 31.5% -0.4
RIM OS 4.2% 5.1% +0.9
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 1,298,389,412 1,184,841,290 -9% Smartphone 874,406,126 1,013,563,726 16% Advanced 423,983,286 171,277,564 -60%
Mobile Web 1,031,226,788 589,288,391 -43%
App 267,162,624 595,552,899 123%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 12.4% 14.1% +1.8
Samsung GT-I9000 5.3% 8.1% +2.9
Apple iPod Generation IV 6.1% 7.3% +1.2
Apple iPad I 2.7% 6.4% +3.7
Samsung GT-I9100 0.5% 5.7% +5.2
HTC Desire S 0.0% 4.6% +4.6
HTC Desire 4.5% 3.6% -0.9
Samsung GT-S5830 0.0% 2.5% +2.5
Motorola MB525 1.3% 1.6% +0.3
Source: InMobi Mobile Insights – Network Research, Q3 2011
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ITALY MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 327,768,795 523,259,494 60% n/a n/a
Smartphone 199,467,138 375,454,612 88% 96 136
Advanced 128,301,657 147,804,882 15% 114 57
Mobile Web 221,897,868 327,248,139 47% 93 79
App 105,870,927 196,011,355 85% 114 178
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 101
35%
23%
14%
9%
3%
16% Android iPhone OS Symbian OS RIM OS Nokia OS Others
ITALY OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 181,238,119 34.6% +14.1 105 154
iPhone OS 121,251,915 23.2% -4.2 155 211
Symbian OS 72,586,941 13.9% -1.6 140 79
RIM OS 45,801,274 8.8% +1.5 37 91
Nokia OS 18,070,763 3.5% -0.4 59 19
Others 84,310,482 16.1% -9.5 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Samsung 163,276,505 31.2% +5.1 148 174
Apple 121,251,915 23.2% -4.2 155 211 Nokia 89,768,652 17.2% -1.7 115 48 RIM 45,801,274 8.8% +1.5 37 91 LG 34,516,036 6.6% -1.4 210 160
HTC 28,060,478 5.4% +0.3 50 91 SonyEricsson 10,980,445 2.1% +1.0 41 37
Huawei 8,841,581 1.7% +0.4 302 230 Others 20,762,609 4.0% -0.9 n/a n/a
31%
23%
17%
9%
7%
5%
2% 2%
4%
Samsung Apple Nokia RIM LG HTC SonyEricsson Huawei Others
ITALY Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
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ITALY
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple iPhone 4 66,388,487 12.7% +1.8 177 308
Samsung GT-I9000 34,243,121 6.5% +1.1 134 551 Apple iPad I 20,254,992 3.9% +0.0 150 280
Samsung GT-I9100 17,046,397 3.3% +2.8 121 455 Samsung GT-P1000 14,214,030 2.7% +2.7 334 263 RIM BlackBerry 8520 12,974,562 2.5% +0.3 27 83 Samsung GT-S5570 12,798,564 2.4% +2.4 265 702
Apple iPod Generation IV 12,544,448 2.4% +1.2 117 164 LG P500 8,213,675 1.6% +0.3 365 938
Apple iPhone 3GS 7,428,337 1.4% -2.6 143 177 Nokia 5230 7,397,251 1.4% -0.4 444 248
Samsung GT-S5250 7,100,714 1.4% +0.1 1,225 6719 Samsung GT-S5830 6,979,618 1.3% +1.3 74 269
Apple iPhone 2G 6,856,097 1.3% -3.3 193 126 Nokia 5800d 6,614,441 1.3% -0.4 155 205
RIM BlackBerry 9000 6,533,511 1.2% -0.7 299 713 Samsung GT-S5230 6,365,982 1.2% -1.3 163 567 RIM BlackBerry 9800 5,963,072 1.1% +0.9 29 67 Samsung GT S5230W 5,906,891 1.1% -0.9 423 2,773
HTC Desire S 5,627,273 1.1% +1.1 35 114 HTC Wildfire 5,457,902 1.0% +0.8 60 335
RIM BlackBerry 9300 5,405,940 1.0% +0.5 26 85 SonyEricsson E15i 5,386,140 1.0% +0.9 82 285
Source: InMobi Mobile Insights – Network Research, Q3 2011
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ITALY
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Samsung 26.1% 31.2% +5.1 Apple 27.4% 23.2% -4.2 Nokia 18.9% 17.2% -1.7 RIM 7.3% 8.8% +1.5 LG 8.0% 6.6% -1.4
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 20.5% 34.6% +14.1
iPhone OS 27.4% 23.2% -4.2
Symbian OS 15.4% 13.9% -1.6
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 327,768,795 523,259,494 60%
Smartphone 199,467,138 375,454,612 88%
Advanced 128,301,657 147,804,882 15%
Mobile Web 221,897,868 327,248,139 47%
App 105,870,927 196,011,355 85%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 10.9% 12.7% +1.8
Samsung GT-I9000 5.5% 6.5% +1.1
Apple iPad I 3.8% 3.9% +0.0
Samsung GT-I9100 0.4% 3.3% +2.8
Samsung GT-P1000 0.0% 2.7% +2.7
RIM BlackBerry 8520 2.2% 2.5% +0.3
Samsung GT-S5570 0.0% 2.4% +2.4
Apple iPod Generation IV 1.2% 2.4% +1.2
LG P500 1.3% 1.6% +0.3
Apple iPhone 3GS 4.0% 1.4% -2.6
Source: InMobi Mobile Insights – Network Research, Q3 2011
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SPAIN MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 840,317,408 1,725,058,509 105% n/a n/a
Smartphone 590,518,041 1,350,999,912 129% 109 155
Advanced 249,799,367 374,058,597 50% 70 35
Mobile Web 641,228,452 1,213,917,409 89% 105 89
App 199,088,956 511,141,100 157% 91 141
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 106
41%
31%
11%
8%
2% 7% Android
RIM OS Symbian OS iPhone OS Nokia OS Others
SPAIN OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 704,568,775 40.8% +10.3 124 182
RIM OS 528,963,592 30.7% +4.5 128 320
Symbian OS 183,979,153 10.7% -3.2 108 61
iPhone OS 144,738,477 8.4% -2.8 56 76
Nokia OS 39,207,068 2.3% +0.7 39 12
Others 123,601,443 7.2% -9.4 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index RIM 528,963,592 30.7% +4.5 128 320
Samsung 411,307,146 23.8% +6.6 113 133 HTC 204,143,704 11.8% -1.4 111 200 Nokia 197,585,347 11.5% -0.2 76 32 Apple 144,738,477 8.4% -2.8 56 76
LG 50,151,782 2.9% -0.0 93 71 SonyEricsson 49,346,664 2.9% -1.4 56 50
Motorola 30,994,903 1.8% +0.3 152 68 Sony 26,120,825 1.5% -3.7 230 689
Nintendo 19,899,129 1.2% -2.0 187 602 Others 61,806,939 3.6% -0.1 n/a n/a
31%
24% 12%
11%
8%
3%
3% 2%
2% 1%
4%
RIM Samsung HTC Nokia Apple LG SonyEricsson Motorola Sony Nintendo Others
SPAIN Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
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SPAIN
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index RIM BlackBerry 8520 360,410,158 20.9% +0.8 226 702 Samsung GT-I9000 130,663,778 7.6% -0.9 155 638
RIM BlackBerry 9300 91,927,354 5.3% +2.8 136 440 Apple iPhone 4 80,708,795 4.7% +1.1 65 113
Samsung GT-S5830 67,997,593 3.9% +3.9 219 795 HTC Wildfire 57,171,280 3.3% +3.0 191 1064 HTC Desire 51,485,541 3.0% -4.1 138 626
Samsung GT-I9003 45,678,677 2.6% +2.6 500 1238 HTC Desire S 43,293,536 2.5% +2.5 82 267
Samsung GT-S5570 35,640,577 2.1% +2.1 224 593 Samsung GT-I9100 35,032,295 2.0% +1.8 75 284
Nokia 5800d 29,364,016 1.7% -0.6 208 276 Nokia N97 23,691,580 1.4% +0.9 279 487
RIM BlackBerry 9800 21,322,148 1.2% +0.8 31 73 Nokia X6 20,483,924 1.2% +0.1 110 198
Sony PlayStation Portable 19,344,209 1.1% -2.6 247 695 Samsung GT S5230W 19,125,864 1.1% -0.8 415 2723
Apple iPad I 18,219,134 1.1% -0.4 41 76 Nintendo DSi 17,319,573 1.0% -1.5 185 606
Source: InMobi Mobile Insights – Network Research, Q3 2011
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SPAIN
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
RIM 26.2% 30.7% +4.5 Samsung 17.2% 23.8% +6.6
HTC 13.2% 11.8% -1.4 Nokia 11.6% 11.5% -0.2 Apple 11.2% 8.4% -2.8
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 30.5% 40.8% +10.3
RIM OS 26.2% 30.7% +4.5
Symbian OS 13.9% 10.7% -3.2
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 840,317,408 1,725,058,509 105%
Smartphone 590,518,041 1,350,999,912 129%
Advanced 249,799,367 374,058,597 50%
Mobile Web 641,228,452 1,213,917,409 89%
App 199,088,956 511,141,100 157%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
RIM BlackBerry 8520 20.1% 20.9% +0.8
Samsung GT-I9000 8.5% 7.6% -0.9
RIM BlackBerry 9300 2.6% 5.3% +2.8
Apple iPhone 4 3.6% 4.7% +1.1
Samsung GT-S5830 0.0% 3.9% +3.9
HTC Wildfire 0.3% 3.3% +3.0
HTC Desire 7.1% 3.0% -4.1
Samsung GT-I9003 0.0% 2.6% +2.6
HTC Desire S 0.0% 2.5% +2.5
Samsung GT-S5570 0.0% 2.1% +2.1
Source: InMobi Mobile Insights – Network Research, Q3 2011
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UK MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 2,202,021,173 3,611,175,012 64% n/a n/a
Smartphone 1,767,570,041 3,040,423,654 72% 117 165
Advanced 434,451,132 570,751,358 31% 45 23
Mobile Web 1,520,138,863 2,709,149,583 78% 112 95
App 681,882,310 902,025,429 32% 76 119
Source: InMobi Mobile Insights – Network Research, Q3 2011
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16%
16%
5%
3%
61%
iPhone OS
Android
Symbian OS
Nokia OS
Others
UK OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index iPhone OS 565,461,148 15.7% -10.7 105 142
Android 563,110,279 15.6% -1.3 47 69
Symbian OS 177,658,880 4.9% -0.6 50 28
Nokia OS 119,284,997 3.3% +1.1 57 18
Others 2,185,659,707 60.5% +11.5 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple 565,461,148 15.7% -10.7 105 142 Nokia 279,909,429 7.8% +1.3 52 22
Samsung 275,660,025 7.6% -1.2 36 43 HTC 260,264,609 7.2% -1.1 68 122
SonyEricsson 104,608,091 2.9% -0.9 57 51 LG 39,987,520 1.1% -0.8 35 27
Others 2,085,284,190 57.7% +13.4 na na
16%
8%
8%
7%
3% 1%
58%
Apple
Nokia
Samsung
HTC
SonyEricsson
LG
Others
UK Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
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UK
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple iPhone 4 236,849,506 6.6% -2.3 92 159
Apple iPad I 104,977,813 2.9% +0.6 112 211 Apple iPod Generation IV 78,369,822 2.2% -0.0 106 149
HTC Desire S 76,730,700 2.1% +2.1 70 226 HTC Wildfire 66,198,001 1.8% +1.3 106 589
Samsung GT-I9000 61,301,981 1.7% -0.8 35 143 Apple iPhone 3GS 55,117,321 1.5% -2.2 154 190
HTC Desire 51,584,728 1.4% -2.8 66 299 Samsung GT-I9100 48,621,153 1.3% +1.0 50 188
Nokia E71 44,580,371 1.2% +1.0 217 192
Source: InMobi Mobile Insights – Network Research, Q3 2011
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UK
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 26.4% 15.7% -10.7 Nokia 6.5% 7.8% +1.3
Samsung 8.8% 7.6% -1.2 HTC 8.4% 7.2% -1.1
SonyEricsson 3.8% 2.9% -0.9
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
iPhone OS 26.4% 15.7% -10.7
Android 16.9% 15.6% -1.3
Symbian OS 5.5% 4.9% -0.6
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 2,202,021,173 3,611,175,012 64%
Smartphone 1,767,570,041 3,040,423,654 72%
Advanced 434,451,132 570,751,358 31%
Mobile Web 1,520,138,863 2,709,149,583 78%
App 681,882,310 902,025,429 32%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 8.8% 6.6% -2.3
Apple iPad I 2.3% 2.9% +0.6
Apple iPod Generation IV 2.2% 2.2% -0.0
HTC Desire S #N/A 2.1% n/a
HTC Wildfire 0.5% 1.8% +1.3
Samsung GT-I9000 2.5% 1.7% -0.8
Apple iPhone 3GS 3.8% 1.5% -2.2
HTC Desire 4.2% 1.4% -2.8
Samsung GT-I9100 0.4% 1.3% +1.0
Nokia E71 0.2% 1.2% +1.0
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Global
Development Index
Total 3,910,416,210 5,407,976,018 38.3% n/a Smartphone 2,547,997,831 3,796,059,456 49.0% 134 Advanced 1,362,418,379 1,611,916,562 18.3% 60
Mobile Web 2,820,348,353 4,067,687,298 44.2% 95
App 1,090,067,857 1,340,288,720 23.0% 118
MIDDLE EAST SUMMARY
Middle East mobile impressions grew by 38.3% over the past quarter on the InMobi network. " InMobi now serves over 5.4 billion
impressions per quarter in the Middle East. The volume of mobile impressions in the Middle East signifies the reach mobile devices can offer local, regional and global brands.
Mobile ad growth is mostly driven by smartphones. " Smartphone impressions outnumber
advanced phone impressions by more than 2-to-1, and grew at a faster rate.
Over 3 quarters of ads were delivered via mobile web. " While app impressions continue to grow,
mobile web impressions are driving growth
Middle East Regional Profile: Q3 2011
Source: InMobi Mobile Insights – Network Research, Q3 2011
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MIDDLE EAST
iPhone OS impressions fell by almost 10 points, while Android impressions increased by 8.5 points. " Symbian OS remains the top platform with a 2.5 point increase since Q2.
" Android impressions are still low compared to the global index.
Middle East OS Share: Q3 2011
Available Impressions
41%
21%
14%
10%
7% 7% Symbian OS
iPhone OS
Android
RIM OS
Nokia OS
Others
OS Impressions % Share Pt. Chg Global
Development Index
Symbian OS 2,217,600,715 41.0% +2.5 233
iPhone OS 1,114,162,926 20.6% -9.8 187
Android 769,935,929 14.2% +8.5 63
RIM OS 521,370,476 9.6% +3.3 101
Nokia OS 402,098,848 7.4% -1.7 41
Others 382,807,124 7.1% -2.8 n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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MIDDLE EAST Middle East Manufacturer Share: Q3 2011
Available Impressions Manufacturer Impressions % Share Pt. Chg
Global Development
Index Nokia 2,602,177,411 48.1% +0.8 135
Apple 1,114,162,926 20.6% -9.8 187
Samsung 683,124,831 12.6% +6.3 71
RIM 521,370,476 9.6% +3.3 101
SonyEricsson 238,581,754 4.4% -1.2 78
HTC 121,192,068 2.2% +0.8 38
Others 127,366,551 2.4% -0.2 n/a
Apple fell by 9.8 share points in Q3, increasing the gap with Nokia, the top manufacturer in the region by ad impressions. " Samsung and RIM posted modest increases.
48%
21%
13%
10%
4%
2% 2%
Nokia Apple Samsung RIM SonyEricsson HTC Others
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 118
MIDDLE EAST
Middle East Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg Global
Development Index
Apple iPhone 4 354,618,882 6.6% +0.8 159 Apple iPhone 3G 346,222,093 6.4% +2.2 849
Samsung GT-I9000 219,341,895 4.1% +1.3 342 Nokia E63 209,261,777 3.9% +0.5 350
Apple iPod Generation IV 191,712,376 3.5% +0.8 243 Nokia E71 171,666,580 3.2% +0.2 493 Nokia N73 161,706,306 3.0% -0.1 237
Apple iPad I 154,235,665 2.9% +0.4 207 RIM BlackBerry 8520 152,786,478 2.8% +0.4 95 Samsung GT-P1000 152,502,475 2.8% +2.8 273
Nokia E5-00 148,618,772 2.7% +0.8 992 Nokia 6300 131,662,097 2.4% -1.0 135
Nokia 5800d 128,348,555 2.4% +0.5 384 Nokia 6120c 119,506,862 2.2% -0.2 273 Nokia E72 118,490,436 2.2% +0.4 824
The Apple iPhone 4 and iPhone 3G are the top handsets in the region by share of impressions. " iPhone 3G impressions in particular over-index in the Middle East.
Source: InMobi Mobile Insights – Network Research, Q3 2011
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MIDDLE EAST
Middle East Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Nokia 47.3% 48.1% +0.8 Apple 30.4% 20.6% -9.8
Samsung 6.4% 12.6% +6.3 RIM 6.3% 9.6% +3.3
SonyEricsson 5.6% 4.4% -1.2
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Symbian OS 38.5% 41.0% +2.5
iPhone OS 30.4% 20.6% -9.8
Android 5.7% 14.2% +8.5
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 3,910,416,210 5,407,976,018 38.3% Smartphone 2,547,997,831 3,796,059,456 49.0% Advanced 1,362,418,379 1,611,916,562 18.3%
Mobile Web 2,820,348,353 4,067,687,298 44.2%
App 1,090,067,857 1,340,288,720 23.0%
Top Countries within Region: % Share of Available Impressions
Q3 2011 Pt. Chg Saudi Arabia 44.4% +2.7
UAE 13.6% +0.9 Iran 11.9% -2.8
" InMobi’s Middle East network grew by 38.3% impressions into Q3, mostly driven by Smartphones.
" Within the region, impressions in Saudi Arabia grew the most.
" Apple iOS share of impressions fell while Android share increased.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 120
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Global
Development Index
Total 18,536,684,341 26,614,590,960 43.6% n/a Smartphone 14,410,474,727 21,795,589,484 51.2% 73 Advanced 4,126,209,614 4,819,001,476 16.8% 132
Mobile Web 9,271,810,268 12,718,755,119 37.2% 60
App 9,264,874,073 13,895,835,841 50.0% 249
NORTH AMERICA SUMMARY
North America Regional Profile: Q3 2011 North America mobile impressions grew by 43.6% over the past quarter on the InMobi network. " InMobi now serves over 26.6 billion impressions
per quarter in North America. The volume of mobile impressions in North America signifies the reach mobile devices can offer local, regional and global brands.
Mobile ad growth is mostly driven by Smartphones, which grew by 51.2%, versus 16.8% growth among advanced phone ad impressions in Q3. " Smartphones gained over 7.3 billion impressions
over the last quarter and now represent 82% of all mobile ads in the region. With nearly 4 of 5 ads on smartphones in North America, brands have ample opportunity to market effectively through this mass-reach medium.
50% of mobile ads in North America are displayed in applications. " With the significant focus of mobile developers
and interest from the ecosystem, mobile in-app ad impressions now represent 5 of every 10 ads seen on a smartphone.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 121
NORTH AMERICA North America OS Share: Q3 2011
Available Impressions
40%
21%
19%
6%
6% 8% Android
iPhone OS
RIM OS
Symbian OS
Nokia OS
Others
OS Impressions % Share Pt. Chg Global
Development Index
Android 10,737,930,549 40.3% +6.8 180
iPhone OS 5,539,595,828 20.8% -8.8 189
RIM OS 5,127,230,843 19.3% +6.2 201
Symbian OS 1,677,674,328 6.3% -0.8 36
Nokia OS 1,485,761,968 5.6% +0.6 31
Others 2,046,397,444 8% -4.0 n/a
iPhone OS is losing share of impressions to RIM OS and Android, which remains the #1 platform in the region. " Android and RIM OS share increased to 6.8 and 6.2, respectively, while iPhone impressions declined by 8.8 points.
" The Nokia and Symbian OS’s are top global mobile platforms based on ad share but index extremely low in North America with global development indices of 31 and 36, respectively.
Source: InMobi Mobile Insights – Network Research, Q3 2011
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NORTH AMERICA North America Manufacturer Share: Q3 2011
Available Impressions Manufacturer Impressions % Share Pt. Chg
Global Development
Index Apple 5,539,595,828 20.8% -8.8 189
RIM 5,127,230,843 19.3% +6.2 201
HTC 3,429,932,122 12.9% +0.3 218
Nokia 3,098,919,932 11.6% +0.1 33
Samsung 3,084,426,789 11.6% +3.7 65
LG 1,906,662,320 7.2% +0.2 174
Motorola 1,840,816,034 6.9% -2.1 262
SonyEricsson 348,220,170 1.3% -0.4 23
Others 2,238,786,922 8.4% +0.7 n/a
21%
19%
13% 12%
12%
7%
7%
1% 8% Apple
RIM HTC Nokia Samsung LG Motorola SonyEricsson Others
Apple remains the #1 Manufacturer in the region, however it lost 8.8 share points in Q3 2011. " Apple is losing share of impressions to Android and RIM in North America
" Due to high smartphone penetration and usage rates in North America, Apple, RIM, HTC, and Motorola over-index in North America when compared with their global share
Source: InMobi Mobile Insights – Network Research, Q3 2011
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NORTH AMERICA
North America Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg Global
Development Index
Apple iPhone 4 1,387,115,482 5.2% +0.1 126 RIM BlackBerry 9800 1,130,486,100 4.2% +3.0 249 RIM BlackBerry 8520 1,118,879,203 4.2% -0.0 141
Apple iPod Generation IV 851,287,999 3.2% +1.1 219 Apple iPod Generation II 680,555,900 2.6% -1.8 397
RIM BlackBerry 9700 601,886,759 2.3% +0.9 183 Samsung SPH-M820-BST 584,650,888 2.2% n/a 428
Apple iPhone 3GS 574,518,894 2.2% -1.0 269 Apple iPad I 563,663,658 2.1% +0.1 153
RIM BlackBerry 9300 516,100,880 1.9% +0.8 160 LG LS670 501,911,065 1.9% +0.1 429
Apple iPhone 2G 499,910,953 1.9% -3.1 180 Samsung GT-P1000 491,023,021 1.8% n/a 179
Apple iPod Generation I 472,653,814 1.8% -3.1 362 HTC ADR6300 426,172,380 1.6% -1.1 425
7 of the top 15 devices in North America are manufactured by Apple. " All the top ten devices over-index considerably compared to their global share, underling the unique composition of
smartphone devices in the North America mobile eco-system.
Source: InMobi Mobile Insights – Network Research, Q3 2011
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NORTH AMERICA
North America Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 29.6% 20.8% -8.8 RIM 13.1% 19.3% +6.2 HTC 12.6% 12.9% +0.3 Nokia 11.6% 11.6% +0.1
Samsung 7.9% 11.6% +3.7
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 33.5% 40.3% +6.8
iPhone OS 29.6% 20.8% -8.8
RIM OS 13.1% 19.3% +6.2
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 18,536,684,341 26,614,590,960 43.6% Smartphone 14,410,474,727 21,795,589,484 51.2% Advanced 4,126,209,614 4,819,001,476 16.8%
Mobile Web 9,271,810,268 12,718,755,119 37.2%
App 9,264,874,073 13,895,835,841 50.0%
Top Countries within Region: % Share of Available Impressions
Q3 2011 Pt. Chg USA 70.8% -3.3
Canada 16.9% +5.3 Mexico 10.4% -2.1
" The InMobi North America network grew by 43.6% impressions in Q3, mostly driven by smartphones.
" Within the region, Canada was fastest growing mobile ad market, gaining +5.3 share points of regional ad share.
" RIM OS began catching up to iPhone OS, the #2 mobile platform in the region by mobile ad impressions. The difference between the 2 is now only 1.5 share points.
Source: InMobi Mobile Insights – Network Research, Q3 2011
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MEXICO MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 2,306,821,648 2,765,003,595 20% n/a n/a
Smartphone 1,100,591,250 1,408,643,167 28% 67 104
Advanced 1,206,230,398 1,356,360,428 12% 283 95
Mobile Web 2,174,514,018 2,501,720,496 15% 189 115
App 132,307,630 263,283,099 99% 18 45
Source: InMobi Mobile Insights – Network Research, Q3 2011
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35%
13% 10%
10%
8%
24%
RIM OS Nokia OS Android Symbian OS iPhone OS Others
MEXICO OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index RIM OS 970,630,321 35.1% +6.0 182 366
Nokia OS 354,376,777 12.8% +1.6 230 70
Android 287,456,103 10.4% +5.9 26 46
Symbian OS 278,109,036 10.1% -4.1 160 57
iPhone OS 220,011,755 8.0% -6.5 38 72
Others 654,419,603 23.7% -3.0 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index RIM 970,630,321 35.1% +6.0 182 366
Nokia 603,281,689 21.8% -1.5 187 61 LG 291,688,567 10.5% +1.7 147 256
Samsung 225,570,470 8.2% +2.4 70 46 Apple 220,011,755 8.0% -6.5 38 72
Motorola 130,255,024 4.7% +1.9 68 179 SonyEricsson 129,908,310 4.7% -0.9 359 83
Sony 55,537,972 2.0% -1.5 533 914 Nintendo 42,600,618 1.5% -1.1 470 804 Others 95,518,869 3.5% -0.7 n/a n/a
35%
22%
11%
8%
8%
5% 5%
2% 2%
3% RIM Nokia LG Samsung Apple Motorola SonyEricsson Sony Nintendo Others
MEXICO Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
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MEXICO
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index RIM BlackBerry 8520 570,889,707 20.6% +1.9 491 693
Nokia C3-00 227,942,412 8.2% +2.2 807 613 RIM BlackBerry 9300 92,007,777 3.3% +1.7 172 275
Nokia 6300 77,369,826 2.8% -1.3 658 155 Apple iPod Generation IV 66,532,647 2.4% -2.0 75 165
Apple iPhone 4 64,742,262 2.3% -0.1 45 57 Nokia 5530 63,328,064 2.3% -1.4 980 960
LG LG-C305 56,761,299 2.1% +2.1 1,022 3826 Motorola i1 50,350,263 1.8% +1.1 431 1337 LG GM360 48,708,557 1.8% -0.1 1,001 3078
Sony PlayStation Portable 47,430,675 1.7% -1.2 610 1063 Samsung GT S5560 47,353,726 1.7% -0.3 1,002 2702 RIM BlackBerry 9800 46,140,591 1.7% +1.1 39 98 Samsung GT-S3350 42,781,041 1.5% +1.1 958 907 RIM BlackBerry 9550 40,471,754 1.5% +0.5 324 1322
Nintendo DSi 36,471,360 1.3% -0.9 479 796 RIM BlackBerry 9700 33,712,384 1.2% +0.3 54 99 RIM BlackBerry 8530 33,669,960 1.2% 0.0 96 393 Samsung GT-M3710 31,399,243 1.1% 0.0 1,010 2,697
LG P500h 28,783,003 1.0% +0.6 493 1,014
Source: InMobi Mobile Insights – Network Research, Q3 2011
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MEXICO
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
RIM 29.1% 35.1% +6.0 Nokia 23.3% 21.8% -1.5
LG 8.8% 10.5% +1.7 Samsung 5.8% 8.2% +2.4
Apple 14.4% 8.0% -6.5
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
RIM OS 29.1% 35.1% +6.0
Nokia OS 11.2% 12.8% +1.6
Android 4.5% 10.4% +5.9
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 2,306,821,648 2,765,003,595 20%
Smartphone 1,100,591,250 1,408,643,167 28%
Advanced 1,206,230,398 1,356,360,428 12%
Mobile Web 2,174,514,018 2,501,720,496 15%
App 132,307,630 263,283,099 99%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
RIM BlackBerry 8520 18.8% 20.6% +1.9
Nokia C3-00 6.0% 8.2% +2.2
RIM BlackBerry 9300 1.6% 3.3% +1.7
Nokia 6300 4.1% 2.8% -1.3
Apple iPod Generation IV 4.4% 2.4% -2.0
Apple iPhone 4 2.4% 2.3% -0.1
Nokia 5530 3.7% 2.3% -1.4
LG LG-C305 0.0% 2.1% +2.1
Motorola i1 0.8% 1.8% +1.1
LG GM360 1.8% 1.8% -0.1
Source: InMobi Mobile Insights – Network Research, Q3 2011
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USA SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg Regional
Development Index
Global Development
Index Total 13,745,120,097 18,850,485,743 37% n/a n/a
Smartphone 11,473,435,354 16,653,417,907 45% 107 167
Advanced 2,271,684,743 2,197,067,836 -3% 60 20
Mobile Web 5,055,428,448 5,814,717,016 15% 65 39
App 8,689,691,649 13,035,768,727 50% 132 329
Source: InMobi Mobile Insights – Network Research, Q3 2011
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52%
26%
10%
3% 3%
6% Android iPhone OS RIM OS Symbian OS Nokia OS Others
USA OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Android 9,881,963,885 52.4% +9.9 130 233
iPhone OS 4,859,487,305 25.8% -8.4 124 234
RIM OS 1,856,490,433 9.8% +4.1 51 103
Symbian OS 621,259,882 3.3% -1.4 52 19
Nokia OS 531,559,232 2.8% -0.3 51 15
Others 1,099,725,007 5.8% -3.9 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg Regional
Development Index
Global Development
Index Apple 4,859,487,305 25.8% -8.4 124 234 HTC 3,158,131,936 16.8% +0.7 130 283
Samsung 2,568,737,894 13.6% +5.0 118 76 RIM 1,856,490,433 9.8% +4.1 51 103
Motorola 1,652,883,105 8.8% -2.5 127 332 LG 1,538,534,842 8.2% +0.5 114 198
Nokia 1,138,590,683 6.0% -1.5 52 17 Others 2,077,629,545 11.0% +2.1 n/a n/a
26%
17%
14%
10%
9%
8%
6%
11%
Apple HTC Samsung RIM Motorola LG Nokia Others
USA Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights – Network Research, Q3 2011
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USA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt Chg Regional
Development Index
Global Development
Index Apple iPhone 4 1,162,597,655 6.2% +0.4 118 150
Apple iPod Generation IV 657,180,592 3.5% +2.1 109 239 Apple iPod Generation II 650,648,146 3.5% -2.2 135 536
Samsung SPH-M820-BST 580,226,464 3.1% +3.1 140 599 Apple iPhone 3GS 551,398,944 2.9% -1.0 136 365
RIM BlackBerry 9800 509,211,788 2.7% +2.2 64 159 LG LS670 498,173,168 2.6% +0.2 140 601
Apple iPad I 484,497,272 2.6% +0.3 121 186 Apple iPhone 2G 475,292,976 2.5% -3.3 134 242
Samsung GT-P1000 471,716,841 2.5% +2.5 136 242 Apple iPod Generation I 431,130,480 2.3% -3.5 129 466
HTC ADR6300 417,073,539 2.2% -1.3 138 588 Huawei M860 398,324,053 2.1% -0.7 140 596
Motorola DroidX 384,447,363 2.0% -1.5 140 572 Motorola Droid 2 348,870,682 1.9% -0.3 140 582 HTC PC36100 314,193,533 1.7% -2.6 139 577 HTC Desire HD 291,680,714 1.5% +0.0 136 343 Motorola Droid 289,958,490 1.5% -0.3 140 578 HTC Glacier 255,638,003 1.4% -0.5 137 575
RIM BlackBerry 8530 254,258,163 1.3% +0.2 106 436 HTC ADR6400L 246,015,903 1.3% +1.3 140 599 Apple iPhone 3G 239,518,794 1.3% -0.8 127 169
LG MS690 218,823,260 1.2% +0.2 140 601
Source: InMobi Mobile Insights – Network Research, Q3 2011
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USA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg
Apple 34.2% 25.8% -8.4 HTC 16.0% 16.8% +0.7
Samsung 8.6% 13.6% +5.0 RIM 5.7% 9.8% +4.1
Motorola 11.3% 8.8% -2.5
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 42.6% 52.4% +9.9
iPhone OS 34.2% 25.8% -8.4
RIM OS 5.7% 9.8% +4.1
Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg
Total 13,745,120,097 18,850,485,743 37% Smartphone 11,473,435,354 16,653,417,907 45% Advanced 2,271,684,743 2,197,067,836 -3%
Mobile Web 5,055,428,448 5,814,717,016 15%
App 8,689,691,649 13,035,768,727 50%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 5.8% 6.2% +0.4
Apple iPod Generation IV 1.4% 3.5% +2.1
Apple iPod Generation II 5.6% 3.5% -2.2
Samsung SPH-M820-BST 0.0% 3.1% +3.1
Apple iPhone 3GS 4.0% 2.9% -1.0
RIM BlackBerry 9800 0.5% 2.7% +2.2
LG LS670 2.4% 2.6% +0.2
Apple iPad I 2.3% 2.6% +0.3
Apple iPhone 2G 5.9% 2.5% -3.3
Samsung GT-P1000 0.0% 2.5% +2.5
Source: InMobi Mobile Insights – Network Research, Q3 2011
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MEASURES AND TERM DEFINITIONS
Measures: Available Impressions: The total number of ads requests made to the InMobi network % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.
Definitions: Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any impression served to any OS or handset not included in the smart phone definition above. Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-layer network communications in a wireless-communication environment. App (Application): Any impressions served to a mobile application resident on the consumer mobile device. Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular company providing service for mobile phone subscriber served the impression. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The OEM manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1% share.
InMobi Regional Definitions: InMobi defines all regions per Wikipedia with the following modifications: “Asia Pacific” includes the 15 Oceania countries as listed in Wikipedia. “South America” includes South & Central Americas as listed in Wikipedia.
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This data is part of a series of network reports that are released monthly. Additional regions and markets will be released throughout the quarter. Release Schedule Once a quarter InMobi will release a full data report which will include global, regional and country data views. The next full release is planned for mid January. Infographics with monthly data will be available in November and December. Monthly data updates including key information by market will be released via our mailing lists and website. While we move to a quarterly release schedule, we will still continue to release insightful data on key markets across regions on a monthly basis. These releases will shed light on emerging trends and unique developments specific to those key markets. Open Source Research: Getting Involved Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users. To join our monthly research mailing list, contact us at [email protected] To download the full reports, visit us at www.InMobi.com/research
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