WHAT ARE MIZANI APPS PWA’s?
Characteristics ofProgressive Web Apps
PROGRESSIVEWorks for every user, regardless of
browser choice, becausethey’re built with progressiveenhancement at its core.
RESPONSIVEFits any form factor: desktop, mobile,
tablet, or whatever is next.
UNIVERSAL
Only needs a single platform-agnostic version of your app which makes it accessible to all potential users, no
matter what device are they on.
FRESH
Automatically refreshes after each content update, enabling viewers to immediately
enjoy the new features without the need to re-download the app.
APP-LIKE
Uses the app-shell modelto provide app-style navigation and interactions.
INSTALLABLE
Users can save it to their home screen without the hassle of actually
downloading an app.
LINKABLE
Easily sharable with a URL that will launch the user straight into the app, without a
complex installation process.
FAST
Enhanced with service workers allowing the app to work offline and with low
quality networks.
MOBILE USAGE IS SURPASSING DESKTOP
Mobile internet use is now more popular than desktop
the world over. This trend is continuing to grow, leaving
desktop usage further and further behind. A mobile-first
approach is now more important than ever before.
U.S. LOCAL SEARCH QUERY (BILLIONS)
RESTAURANTS HEALTH NEWS
LIFESTYLE RETAIL TRAVEL
SEARCH INITIATED ON MOBILE BY INDUSTRY
72% 68% 64%
62% 56% 52%
MOBILE WEB GROWTH SURPASSING APPS
Despite apps’ dominance in usage time, mobile web is
responsible for big audiences on mobile. Mobile web
audiences are almost 3x the size and growing 2x as
fast as app audiences.
A COMPARISON OFTHE TOP 1,000 APPS VS. THE TOP 1,000 MOBILE WEB PROPERTIES
0
2000
4000
6000
8000
10000
12000
Mobile Web
Apps
Jun 2016Mar 2016Dec 2015Sep 2015Jun 2015Mar 2015Dec 2014Sep 2014Jun 2014
+45%vs 2014
+82%vs 2014
A FRICTIONLESS EXPERIENCE FOR USERS
Consumers no longer have to go through the hassle
of downloading an app from theapp stores. They
can simply click on a URL and launch the progressive
web app immediately.
NATIVE APP INSTALLATION USER FLOW:
PROGRESSIVE WEB APP USER FLOW:
CLICK ON URL USE APP
LOAD APP STORE FIND IN APP STORE DOWNLOAD & WAIT INSTALL ACCEPT PERMISSIONS USE APP
NO APP STORE REQUIRED
NO DEVELOPER ACCOUNTS
UNIVERSAL CODE FOR ALL DEVICES
NO APP STORE RESTRICTIONS
NO PUBLISHING REQUIRED
PROGRESSIVE WEB APPS VS. NATIVE APPS
While native mobile apps provide a high quality user
experience, PWAs come with many additional benefits.
NO SPACE, NO PROBLEM
These bits of progressive web software are small, they
don’t need to take up a lot of storage space on the device.
STORAGE SPACE REQUIRED
0
20
40
60
80
100
PWA
iOS App
Android App
0
20
40
60
80
100
PWA
iOS App
Android App
23 MB+
60 MB
100 MB
0.6 MB 0.2 MB
100 MB+
COMPANIES ALREADY GOING PROGRESSIVE
IT WORKS, THERE’S PRECEDENT
Twitter PWA significantly increases
engagement and reduces data usage.
INCREASE INPAGES PER PERSON
INCREASE INTWEETS
DECREASE INBOUNCE RATES
65% 75% 20%
.6MB VS 100MBIOS MOBILE APP
<3S LOAD TIME
TRIPLES AVERAGE SESSION TIME WITH PWA[1]
JUMIA GETS
9X MORE CONVERSIONS FROM ABANDONED CARTS
A GOOGLE CASE STUDY REVEALS THAT 11.5% OF VISITORS CHOOSE TO DOWNLOAD A PWA’S HOME SCREEN ICON - MUCH HIGHER THAN AVERAGE CONVERSION RATES FOR EMAIL SUBSCRIPTIONS AND ONLINE STORE PURCHASES.
AFTER COMBINING THEIR WEBSITE AND NATIVE APP INTO ONE PWA, INDIA’S BIGGEST E-COMMERCE BRAND ACHIEVES 40% HIGHER REENGAGEMENT RATE. 70% BOOSTEDCONVERSION RATE, AND UP TO 3X MORE TIME SPENT ON THEIR WEBSITE.
JUMIA, AFRICA’S LEADING E-COMMERCE SITE, GOT 9X MORE CONVERSIONS FROM ABANDONED CARTS USING PUSH NOTIFICATIONS - ONE OF THE CORE FEATURES OF PWAS. THEIR PUSH NOTIFICATIONS GENERATED A CONVERSTION RATE OF 7.85%. MUCH HIGHER THAN THEIR NATIVE APP’S 4.5%.
MOBILE WEBSITE AND MOBILE APP IN ONE
PWAs offer the best of both worlds, with all the
shareability of the web and all the functionality of the
native app. Combine your mobile website and mobile
app so you only have to maintain one product for your
entire mobile presence.
MIZANI APPS RECOMMENDED FEATURES
GIVE YOUR CUSTOMERSA SINGLE UNIFIED EXPERIENCE.
Launch a loyalty program instantly from a link
Scan a QR code and send users directly to
mobile ordering
Send a promotionor sale to
re-engage users
FUTURE OF MIZANI APPS
MIZANI APPS WEB APP
REASONS WHY THEYARE THE
60
69
78
87
96
105
114
123
132
141
150
Mobile
Desktop
201920182017201620152014
FeatureFunctions OfflineMobile-Specific NavigationPush NotificationsHome Screen AccessNo Download RequiredLinkable and ShareableImproves SEOLow Data RequirementsRequires No Updates
Progressive Web App Native App
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