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Page 1: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Punta del Este, November 19th, 2018

State of the Vitiviniculture

World Market

Jean-Marie Aurand

Director General© OIV

Page 2: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Topics

Potential of viticultural production

Production of grapes

Production of wine

Consumption of wine

International wine trade

© OIV

Page 3: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Vineyard Surface Area

© OIV

Page 4: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

The Potential of Viticultural Production

*Vineyards destined for the production of all type of grapes, both bearing and non-bearing.

© OIV

7,0

7,2

7,4

7,6

7,8

8,0

8,2

million ha

Evolution of the world area under vines*

Since 2014 world vineyards have stabilised at around 7.5 million hectares

7.5 million hain 2017

Page 5: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

5 countries represent half of world

vineyard

Vineyards Surface Area*

Spain

13%

China

12%

France

10%

Italy

9%Turkey

6%

Rest of

the

world

50%

*Vineyards destined for the production of all type grapes, both bearing and non-bearing

Page 6: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Vineyard Surface Area Trends, 2000-2017

Surface area decreases

mainly concentrate in

Europe, Turkey and Iran

Significant growth of

Chinese vineyard area

Stabilisation in the USA and

the majority of countries in

the Southern Hemisphere

Since 2000:

© OIV

967870

786699

448 441

0

400

800

1 200

thousand ha

223 222 215 194 191145 142 140 131 125 106 103

0

100

200

300

400

thousand ha

Page 7: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Grapes Production

© OIV

Page 8: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Major grapes producers (all uses)

Since 2000:

Consistent growth in

mainly table grape

producing countries such

as China, India, Egypt and

Uzbekistan

Decreasing trend or

stabilations in traditional

wine making countries

such as Italy, France, and

Spain

13,7

6,9 6,7

5,55,0

4,2

2,6 2,2 2,12,1

0

2

4

6

8

10

12

14

16

China Italy USA France Spain Turkey India Australia SouthAfrica

Argentina

million tons

2,0

1,91,7 1,7 1,2

1,0 1,0 1,0 0,9

0

1

2

3

4

Chile Iran Brazil Egypt Uzbekistan Germany Romania Greece Portugal

million tons

Trend 2000-2017

Page 9: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

GrapeMajor grape producers in 2017

Uruguay is the 48th grape producing

country in the world

96,2%

3,8%

Page 10: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

GrapeWhat happens to the

73.3 million tons of grapes harvested in 2017?

© OIV

Page 11: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Wine Production

© OIV

Page 12: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

World Production of Wine

With a 13% increase comprared to 2017, wine production (excluding juice & musts) in

2018 is estimated to be one of the highest since 2000

© OIV

220

240

260

280

300

320

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Prov.

2018

Prel.

million hl

279 million hl preliminary estimate for 2018

Page 13: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

63% of wine is produced in 5 countries

Wine Production in 2018

Italy

18%

France

17%

Spain

15%USA

9%Argentina

5%

Rest of

the world

37%

* Figure for 2017

Page 14: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Top 10 Wine Producers

In 2018:

High production levels in major producing countries in Europe and the Americas

Average production levels in Oceania and South Africa

*Five-year Olympic average

** 2018 Figure not yet available © OIV

48,546,4

40,9

23,9

14,5 12,9 12,59,8 9,5

0

10

20

30

40

50

60

Italy France Spain USA Argentina China ** Chile Australia Germany South Africa

98-02* 03-07* 08-12* 13-17* Forecast 2018

Page 15: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Wine Consumption

© OIV

Page 16: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

World Wine Consumption

244 million hl

in 2017

Global wine consumption has quasi-stabilised after the economic crisis of 2008 at around 240-245 mhl

Positive trend since 2014 mainly driven by the increase in wine consumption in Asia and in Western Europe

© OIV

200

220

240

260

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Prov.

million hl

Page 17: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Top 10 Wine Consumers

In 2017:

USA continues to increase its consumption and confirms its place as the world’s largest consumer

Consumption increased slightly in Italy and in China

Consumption quasi stable in France, Germany, UK and Spain

© OIV

32,6

27,0

22,620,1

17,9

12,710,5

8,9 8,95,9

0

10

20

30

40

USA France Italy Germany China UK Spain Argentina Russia Australia

million hl

Trend 2000-2017

Page 18: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

World Wine Consumption

5 five countries consume half of the world’s wine

Page 19: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

1,5

2,0

3,2

7,5

11,2

12,4

15,3

16,0

23,4

24,0

24,5

24,8

26,4

26,8

28,2

28,9

28,9

30,0

31,6

32,2

37,0

44,0

50,7

58,8

China

Brazil

Japan

Russia

South Africa

USA

Chile

Canada

UK

Greece

Netherlands

Romania

Spain

Argentine

Germany

Sweden

Hungary

Australia

Belgium

Austria

Switzerrland

Italy

France

Portugal

Per capita (+15) consumptionlitres per capita

© OIV

Wine Consumption in 2017

2,2

2,3

2,4

2,4

2,4

2,7

3,0

3,3

3,5

3,5

4,1

4,5

4,9

5,2

5,9

8,9

8,9

10,5

12,7

17,9

20,1

22,6

27,0

32,6

Chile

Greece

Sweden

Hungary

Austria

Switzerrland

Belgium

Brazil

Netherlands

Japan

Romania

South Africa

Canada

Portugal

Australia

Russia

Argentine

Spain

UK

China

Germany

Italy

France

USA

Total consumptionmillions hl

Breakdown of these

countries by consumption

per capita

Page 20: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

OIV Focus 2018

Industrial Use of Wine

Page 21: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Focus 2018

Industrial use of wine

Why this report? Understand the breakdown of the ~12%(~33 Mhl) of wine produced and utilised industrially each year

What is the industrial use of wine? Industrial use of wine is intended to be a transformation of wine (eg. distillation, acetic fermentation, modification

of compounds, etc.)

Products covered wine distillate, wine spirits, brandy

aromatised wines, wine based beverages

wine vinegars

Page 22: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Focus 2018Industrial use of wine

Objective of the study

To provide information on various industrial outputs of wine production

To improve each country’s vitivinicultural balance sheet, making detailed analyses of its wine utilization

First attempt to evaluate at world level the market of industrial products derived from wine (such as vermouth, brandy, wine based beverages, etc.)

Wine

Direct human

consumption

Transformation

Distillation of wine

Wine distillate

Wine spirits

Brandy/Weinbrand

Alcohols not intended for human

consumption

Modification of

compounds

Acetic fermentation

Incorporation in other

products

Wine based beverages

Aromatised wines (vermouth)

Beverage obtained by (or partial)

dealcoholisation of wine

Wine vinegars

Jam, sauces, sauerkraut

Page 23: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

International Trade

of Wine

© OIV

Page 24: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Increase of 3.9%/2016 by volume (108 mhl)

Increase of 5.1%/2016 by value (30 bn EUR)

Global Wine Trade

© OIV

60 65 68 73 77 79 84 89 90 8896

103 103 102 104 106 104 108

50

90

130

mhl Volume

12 1215 15 15 16 18 20 20 18

21 23 25 26 2628 29 30

5

15

25

35

bn EUR Value

Bottle

57%

Sparkling

8%

Bulk

35%

Trade volume by type of product in %

2017

Bottle 72%

Sparking

19%

Bulk

8%

Tarde value by type of product in %

2017

Page 25: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Principal Exporters in 2017Wine exports are

dominated by Spain,

Italy and France that,

combined, represent

55% of the world

market by volume

France and Italy

continue to dominate

the export market with

30% and 19% of the

market value

respectively

© OIV

8989

5873

28141741 1727 1280 1054 956 752 713 583

0

2000

4000

6000

8000

10000

Million Euros

23,221,4

14,9

9,87,8

4,5 3,8 3,3 3,0 2,5 2,2

0

5

10

15

20

25

Spain Italy France Chile Australia South

Africa

Germany USA Portugal New

Zealand

Argentina

Million hectolitres

Page 26: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Principal Importers in 2017

The five principal

importers represent

over 50% of the global

imports value

Germany, the UK and the

USA imported 40.2 mhl

of wine, about 40% of the

world imports value

© OIV

5190

3453

2469 2458

16531388

1139897 878 812

0

2000

4000

6000

Million Euros

15,2

13,211,8

7,6 7,5

4,5 4,4 4,13,1 2,6

0

4

8

12

16

Million hectolitres

Page 27: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Internationalisation of the wine market

Wine traded internationally / Global wine consumption

29% 29% 30%32% 33% 35% 35% 36% 36%

39%42% 42% 42% 43% 44% 43% 44%

0%

10%

20%

30%

40%

50%

© OIV

Towards an increasingly internationalized sector: in 2000 29% of the wine consumed was imported, in

2017 this share reached 44%

Page 28: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Wine market: an increasingly globalized sector

• Supply grows, becoming more diversified

• Competition increases

More and more countries produce wine

• Consumption patterns have changed: from a traditional model to a “modern model”

Wine consumption is getting more and more globalized

• Consumers and citizens are better informed, are getting more and more educated, and so they have new demands

Consumers and citizens have new expectations and concerns

• In 2000 28% of the wine consumed was imported, nowadays this share reached 44%

Trade is, as well, getting more and more globalized

1

2

3

4

Page 29: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Major Future Challenges Environmental

• Environmental Concerns

• Natural Resources

Societal

Responding to Consumer

Expectations

• Identity / Authenticity

• Quality

• Food Safety

• Diversity

Economic

• Increasing Competitiveness

• Support of

Internationalisation

Page 30: PuntadelEste, November19th, 2018 · Romania South Africa Canada Portugal Australia Russia Argentine Spain UK China Germany Italy France USA Total consumption millions hl Breakdown

Thank you

www.oiv.int

© OIV