Publishing 2.0Just another meaningless buzzword?
5th Elsevier Scandinavian Librarian Forum9th November 2007, Oslo
Jonathan Clark, EVP Technology, Elsevier
Questions What is Web 2.0? What does Web 2.0 mean for Publishers? (Publishing 2.0) What does it mean for Libraries? (Library 2.0)
So what is Web 2.0?
Professor Wesch can answer this so much better than I can…..
Social change in the way we interact
Network Effects help drive change
The purchase of a telephone by someone indirectly benefits the others who are already using telephones
The Long Tail
Why the future is less of more
Blogs
Blogs
Blogs
Our authors
Blogs
Our customers
Blogs
Employees
Blogs
CEO’s
Blogs
Editors
Blogs
Microblogs
Vlogs
Multimedia
Podcasts
Broadcasting
Blogs
Connecting with customers
Blogs
Connecting with customers
Blogs
Customers connecting with customers
Social Media
Connecting people
Social Media
Connecting friends
Social Media
Building networks
Social Media
Connecting people into groups
Social Media
I love the library!!!!!!!!!!!!
Social Media
Connecting Dogs!
Social Media
Sharing content
Social Media
Flickr view of molecular biology
Recommendation
Collation of science blogs
Recommendation
Impact Factor meet Blog Factor
Tags & Social BookmarkingThe need to organize
Tags & Social BookmarkingSharing the organizing
Tags & Social BookmarkingComing soon……..
Wikis
Wikipedia
Wikis
Leaving the encyclopedia behind
Wikis
Group collaborative authorship
Wikis
Knowledge created through conversation
Wikis
WiserWiki – a wiser way to go?
New economics?
Web services and API’s
Mashups
RSS
Open up to syndication
RSS
Open up and expose the content
RSS
ScienceDirect Alerts
RSS
Keep up to date
RSS
Track myself
RSS
You are in control
RSS
Share so you don’t have to…
Widgets
A window into my world
Widgets
A window into someone else’s page
Widgets
A window into the library
Toolbars
A window into someone’s browser
AJAX
Blurs desktop/web distinction
"Essentially, the Web is shifting from an international library of interlinked pages to an information ecosystem, where data circulate like nutrients in a rain forest."Stephen Johnson, Discover Magazine
Questions What is Web 2.0? What does Web 2.0 mean for Publishers? (Publishing 2.0) What does it mean for Libraries? (Library 2.0)
Library 2.0
Thank you very much!Any questions?
Jonathan Clark
http://jonathanclarks.blogspot.com/
http://www.slideshare.net/jonathanjo
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