Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 2,036 73.6 142 1 6,208 80.4 155 1 304,034 78.3 151
2 1,695 61.3 132 2 5,751 74.5 160 2 240,392 61.9 133
3 1,539 55.7 88 3 4,486 58.1 92 3 173,433 44.7 71
4 1,453 52.5 406 4 2,492 32.3 250 4 132,834 34.2 265
5 687 24.8 62 5 1,841 23.8 59 5 88,817 22.9 57
6 321 11.6 43 6 376 4.9 18 6 86,581 22.3 83
7 63 2.3 22 7 131 1.7 16 7 64,543 16.6 161
2,574
4.43%
10 Minute Walktime
Type Index
High Street Pub
Circuit Bar
Craft Led
Community Pub
Bit of Style
Premium Local
Great Pub Great Food
2,765
1,383
5.97%
7,721 388,142
1,857
2.66%
Pub Catchment Report - G 76 8DS
20 Minute WT Catchment
3
Per Pub Analysis 10 Minute WT Catchment
2
20 Minute DT Catchment
209
Circuit Bar
Craft Led
20 Minute Drivetime
Community Pub
Type Index
High Street Pub
20 Minute Walktime
Type Index
Premium Local
Great Pub Great Food
Great Pub Great Food
High Street Pub
Community Pub
Premium Local
Bit of StyleBit of Style
Circuit Bar
Craft Led
Experian Copyright 2019 1
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 307 11.1 126 991 12.8 145 33,528 8.6 98
C1 489 17.7 144 1,069 13.8 113 56,221 14.5 118
C2 162 5.9 71 390 5.1 61 30,341 7.8 95
DE 202 7.3 71 423 5.5 53 48,107 12.4 120
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 628 22.7 68 817 10.6 32 148,450 38.2 115
Medium (7-13) 1,053 38.1 115 2,644 34.2 103 133,679 34.4 104
High (14-19) 908 32.8 116 3,808 49.3 174 87,525 22.5 79
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - G 76 8DS
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
Experian Copyright 2019 2
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
Experian Copyright 2019 3
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 0 0 0 10 I36 Solid Economy 8 70 587 2,667
A02 Uptown Elite 0 0 0 3,403 I37 Budget Generations 0 0 448 2,673
A03 Penthouse Chic 0 0 0 0 I38 Economical Families 0 0 571 3,679
A04 Metro High-Flyers 0 0 0 69 I39 Families on a Budget 0 0 486 8,556
B05 Premium Fortunes 103 110 3,626 9,216 J40 Value Rentals 0 0 175 2,271
B06 Diamond Days 55 246 6,912 10,934 J41 Youthful Endeavours 0 0 156 1,480
B07 Alpha Families 202 1,133 5,039 8,833 J42 Midlife Renters 0 0 466 2,181
B08 Bank of Mum and Dad 170 894 4,068 10,150 J43 Renting Rooms 0 0 43 2,520
B09 Empty-Nest Adventure 107 735 3,116 6,894 K44 Inner City Stalwarts 0 0 1 1,959
C10 Wealthy Landowners 0 1 253 929 K45 City Diversity 0 0 0 1,407
C11 Rural Vogue 0 0 40 278 K46 High Rise Residents 0 0 834 7,642
C12 Scattered Homesteads 0 0 0 380 K47 Single Essentials 21 21 4,542 33,854
C13 Village Retirement 0 0 7 199 K48 Mature Workers 0 0 71 7,386
D14 Satellite Settlers 0 1 46 551 L49 Flatlet Seniors 93 93 2,569 17,220
D15 Local Focus 0 0 36 102 L50 Pocket Pensions 36 36 381 1,883
D16 Outlying Seniors 0 0 0 185 L51 Retirement Communities 76 180 2,820 6,590
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 43 43 635 6,223
E18 Legacy Elders 99 511 3,448 9,125 L53 Seasoned Survivors 4 32 955 5,659
E19 Bungalow Heaven 0 0 541 1,575 M54 Down-to-Earth Owners 53 53 2,136 14,337
E20 Classic Grandparents 18 152 1,748 4,939 M55 Back with the Folks 236 294 3,632 17,016
E21 Solo Retirees 27 38 2,159 7,412 M56 Self Supporters 68 103 2,973 11,638
F22 Boomerang Boarders 22 215 1,572 8,441 N57 Community Elders 0 0 9 558
F23 Family Ties 0 154 2,273 6,340 N58 Culture & Comfort 0 0 0 1,645
F24 Fledgling Free 9 9 325 2,918 N59 Large Family Living 0 0 0 435
F25 Dependable Me 61 153 2,634 7,984 N60 Ageing Access 184 193 648 12,937
G26 Cafés and Catchments 54 517 2,954 8,709 O61 Career Builders 0 36 345 3,065
G27 Thriving Independence 377 532 2,450 5,842 O62 Central Pulse 0 0 0 16,232
G28 Modern Parents 115 219 3,653 22,146 O63 Flexible Workforce 0 0 0 4,583
G29 Mid-Career Convention 38 344 1,838 3,826 O64 Bus-Route Renters 258 258 1,574 19,024
H30 Primary Ambitions 61 96 1,328 7,252 O65 Learners & Earners 0 0 0 73
H31 Affordable Fringe 127 152 1,849 9,663 O66 Student Scene 0 0 0 135
H32 First-Rung Futures 42 74 1,058 6,165 U99 Unclassified 0 0 239 1,108
H33 Contemporary Starts 0 20 212 3,309 Total 2,767 7,721 80,694 388,141
H34 New Foundations 0 3 211 1,290
H35 Flying Solo 0 0 2 436
Adults 18+ by Mosaic Type in Each Catchment
Experian Copyright 2019 4
● Married couples
● Two professional careers
● School age children
● High salaries, large mortgage
● Online shopping to save time
● Company cars and mobiles
● Singles and sharers
● Low cost social flats
● Urban and fringe locations
● Routine occupations
● 1 or 2 bedrooms
● Book holidays and tickets online
● Quality 4 bed detached homes
● Mortgage nearly paid off
● Buy new cars
● Further from central amenities
Mature couples in comfortable detached houses who have the means to enjoy their empty-nest status
● Couples aged 56 and over
● Children have left home
● Live in long-term family home
Singles renting affordable private flats further away from central amenities and often on main roads
● Aged 25 to 40
● Living alone or sharing
● Rent lower value flats, often 1 bed
● Often live near main roads
● Comfortable detached homes
Top 3 Mosaic Types in a 20 Minute Drivetime
1. K47 Single Essentials
● Use technology practically ● Search using online aggregators
● Shortage of opportunities
● Married couples aged 50-65
● Adult children at home
High-achieving families living fast-track lives, advancing careers, finances and their school-age kids'
development
Well-off families in upmarket suburban homes where grown-up children benefit from continued financial
support
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
[email protected] | 0115 968 5099
● Sourced mobile on Internet
● High salaries from senior positions
Busy couples in modern detached homes juggling the demands of school-age children and careers
● Families with school age children
● Modern housing
● Good quality detached homes
● Double income families
● Own tablets
2. G28 Modern Parents
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. B09 Empty-Nest Adventure
2. B08 Bank of Mum and Dad
1. B07 Alpha FamiliesSingles renting small social flats in town centres
Top 3 Mosaic Types in a 20 Minute Walktime
3. O64 Bus-Route Renters
Experian Copyright 2019 5
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 2,366 30.6 101 1,392 18.0 110 3,963 51.3 99
Male: Alone 1,781 23.1 77 1,152 14.9 96 4,788 62.0 116
Male: Group 1,771 22.9 100 1,957 25.3 97 3,993 51.7 104
Male: Pair 1,639 21.2 81 403 5.2 34 5,680 73.6 128
Mixed Sex: Group 1,674 21.7 95 1,405 18.2 57 4,642 60.1 137
Mixed Sex: Pair 2,682 34.7 148 1,968 25.5 78 3,071 39.8 93
With Children 1,393 18.0 62 783 10.1 60 5,545 71.8 136
Unknown 1,234 16.0 49 1,744 22.6 126 4,743 61.4 128
Upmarket 3,172 41.1 134 1,978 25.6 123 2,571 33.3 70
Midmarket 2,678 34.7 101 70 0.9 10 4,974 64.4 116
Downmarket 1,537 19.9 90 2,723 35.3 101 3,461 44.8 108
Nothing 2,294 29.7 98 2,365 30.6 130 3,062 39.7 88
Low (less than £10) 4,211 54.5 183 544 7.0 30 2,966 38.4 85
Medium (Between £10 and £40) 4,321 56.0 183 1,490 19.3 108 1,910 24.7 49
High (Greater than £40) 3,353 43.4 168 1,706 22.1 108 2,663 34.5 66
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
Experian Copyright 2019 6
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 183,375 47.2 156 30,143 7.8 47 173,515 44.7 86
Male: Alone 136,124 35.1 118 90,740 23.4 150 160,170 41.3 77
Male: Group 126,044 32.5 142 115,815 29.8 114 145,174 37.4 75
Male: Pair 175,698 45.3 174 46,974 12.1 79 164,361 42.3 74
Mixed Sex: Group 136,972 35.3 154 104,321 26.9 84 145,741 37.5 86
Mixed Sex: Pair 123,391 31.8 136 143,093 36.9 113 120,549 31.1 73
With Children 145,336 37.4 129 47,886 12.3 73 193,811 49.9 94
Unknown 102,483 26.4 80 90,009 23.2 129 194,542 50.1 105
Upmarket 136,013 35.0 114 92,683 23.9 115 158,338 40.8 86
Midmarket 174,779 45.0 131 16,612 4.3 47 195,642 50.4 91
Downmarket 111,860 28.8 130 173,478 44.7 128 101,695 26.2 63
Nothing 144,519 37.2 123 103,631 26.7 113 138,884 35.8 80
Low (less than £10) 136,460 35.2 118 55,555 14.3 61 195,019 50.2 111
Medium (Between £10 and £40) 161,472 41.6 136 67,557 17.4 98 158,004 40.7 81
High (Greater than £40) 137,635 35.5 137 90,270 23.3 113 159,128 41.0 78
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
Experian Copyright 2019 7
Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Independent Free
Retail & Licensed Properties
Unknown
Independent Free
Independent Free
Trust Inns
Greene King
Independent Free
Gardenhall Inn, G 75 8SP
Brew 74, G 74 4TT
D'lish, G 74 5QD
Rowallan Bar, G 46 7RX
Tribeca, G 46 6AU
Oasis, G 45 9AD
Coach House, G 43 1EN
Star Pubs & Bars
Greene King
Greene King
Independent Free
Independent Free
Independent Free
Independent Free
Independent Free
Stonegate Pub Company
Hawthorn Leisure
Independent Free
Stonegate Pub Company
Cup & Saucer, G 77 6EG
Old Smiddy Inn, G 44 5TJ
Beechings, G 44 3QH
Orchard Park Hotel, G 46
7PH
Eastwood Park Cafe, G 46
6UG
Bramble, G 46 6JD
Bank Cafe, G 44 3LL
White Elephant, G 44 3DL
Cartvale Bar, G 76 8DS
White Cart, G 76 8HX
Overlee, G 76 7XL
Mj's Brasserie, G 76 7PG
Cellar 675, G 44 3SE
44.7
45.0
Walktime From
Site (Minutes)
0.0
7.9
15.7
27.2
10.7
Drivetime from
Site (Minutes)
76.6
55.2
55.5
59.1
61.3
62.3
50.7
51.6
54.6
63.8
65.8
32.9
40.7
43.8
10.4
10.0
7.5
7.4
7.4
Competitor Map and Report
11.7
0.4
1.6
3.3
4.6
6.7
7.1
6.9
7.8
9.7
11.3
8.9
11.6
12.1
Experian Copyright 2019 8
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