Predictive Analytics for MarketersGary Pretty @garypretty
#ProvokeEvent
“Predictive analytics is the practice of extracting information from existing data sets in order to determine patterns and predict future outcomes and trends”
webopedia.com
1. Humans are slow, computers are fast
2. Computers can see things that we can’t
How can it help me?
Segmentation & Clustering
Prediction & Propensity
Recommendations
Where do I begin?
Thanks!
Gary Pretty
@garypretty
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