Increase sales

and customers

with Property Centric’s

market of new movers

and renters.

Your Business

New Movers, Renters

Embedded Search Engine

Major Apartment Sites

Property Centric is in the successful search vertical

A prime demographic to target:

88 Million renters in US

Internet savvy

Single - ages 25 - 35

Starting to choose brands and will become

customers for life

Average income $40K plus

23% earn $50K plus

High disposable income

Credit Approved

Source: National Multi Housing Council

Renters/New Movers are a valuable market

Sell to renters when they are in the buying cycle

• Consumers are most likely to make

changes in brands at this stage of the

buying cycle.

• They must make decisions on internet,

TV, phones, furniture, household goods,

etc.

• New renters will be spending heavily -

$4,500 on average when they move

Mover switching by

category

Total Cross

Town

Within

State

Out of

State

Restaurants 39% 17% 47% 75%

Grocery Stores 38% 19% 42% 74%

Cable TV provider 38% 22% 39% 72%

Home telephone provider 36% 20% 36% 73%

Pharmacy 34% 15% 40% 63%

Hardware stores 33% 15% 40% 59%

Internet provider 33% 20% 35% 58%

Local Newspaper/Mag. 33% 14% 36% 70%

Home insurance provider 30% 19% 28% 58%

Bank 24% 11% 23% 53%

Charities 24% 14% 27% 40%

Department stores 23% 10% 26% 47%

Discount stores 23% 9% 31% 39%

Car insurance provider 20% 13% 19% 38%

Cellphone provider 16% 10% 18% 27%

Source: EDM Research

How your business can dominate the renters’ market

PC’s unique network of apartment community sites

• Largest national provider of Local Search Solutions

to multi-family industry

• Represent several hundred individual apartment

communities across the US

• Directories in 27 major MSAs

• Two of the top 10 largest property

management firms in the country

• 45 apartment company partner sites to date – list

available on request

• More than 500,000 searches monthly

• 1 million-plus visitors mo. to combined network*

*Based on traffic per number of units.

• Renters prefer Property Centric’s

localized search

• 79% of new movers searched for

local maps and directions within a

month of moving – ClickZ.com

• 92% of local searches convert later – Pandia.com

• Local businesses see 10 times

better ROI from local search

compared to Yellow Pages – ClickZ.com

PC’s search technology is embedded in apartment sites

Landlords promote PC’s local search to new renters

• Property management companies share in

revenue so they are incentivized to promote

site and partners to renters.

• Landlords show site to new renters when

signing lease

• Search engine is promoted in newsletters

• New movers searching for

apartments

• Renters who decide on apartment

complex and become residents

• Existing renters

Cover the three renter/new mover market segments

• Property Centric reaches

a large percentage of

potential renters in each

MSA

• New movers will spend

$4500 on average

• Create a category

specifically for your

business

Reach all renters with new movers resource channel

Gain No. 1 page rank with Tier One listings

• No. 1-3 ranking generates

best response.

• Choose high-response

keywords relevant to your

business

• Fewer competitors means

better conversions

Banner campaigns will boost response

• Banners can be tied into target

keywords

• CTRs as high as 30%

• With the right offer, run-of-site banners

will also generate interest from renters

Your

Ad

Here

Create a special unique category for your business

• Be the first business listed in your

designated category

Gain an SEO edge with geo-targeted in-bound links

Listing in multiple directories will boost your page rankings

Property Centric’s Premier Packages

• Become the “Preferred Vendor” in your category for Property Centric renters

• Create New Mover and Internet categories specific to your business

• Capture Tier One page ranking for your target keywords for best response

• Target and test banner program for keywords and run-of-site ads

• Promote face-to-face to new renters with landlords

• Special introductory rate in your target markets

• Dominate this niche market. Get higher conversions. Acquire more customers.

Property Centric’s client and metro list

METRO SEARCH ENGINES Property Centric Client List MSA

• Lynd Property Management Austin-Round Rock, TX MSA

• Avalon Bay Communities Baltimore-Towson, MD MSA

• Village Green Properties Chicago-Naperville-Joliet, IL-IN-WI MSA

• Lynd Property Management Dallas-Fort Worth-Arlington, TX MSA

• Riverstone Residential Denver-Aurora, CO MSA

• Urbane Apartments Detroit-Warren-Livonia, MI MSA

• Riverstone Residential Houston-Sugar Land-Baytown, TX MSA

• Lynd Property Management Houston-Sugar Land-Baytown, TX MSA

• Sexton Properties Indianapolis-Carmel, IN MSA

• Flaherty & Collins Properties Indianapolis-Carmel, IN MSA

• Barrett & Stokely Properties Indianapolis-Carmel, IN MSA

• JC Hart Indianapolis-Carmel, IN MSA

• NTS Development Indianapolis-Carmel, IN MSA

• Picerne Property Management Las Vegas-Paradise, NV MSA

• Lynd Property Management Little Rock, AK MSA

• Gerson Bakar Properties Los Angeles-Long Beach-Santa Ana, CA MSA

• NTS Development Louisville-Jefferson County KY-IN

• Applied Company NY-Northern NJ-Long Island, NY-NJ-PA MSA

• Applied Company NY-Northern NJ-Long Island, NY-NJ-PA MSA

• Kamson Communities Phila.-Camden-Wilmington, PA-NJ-DE-MD MSA

Property Centric’s client and metro list

• Scully Management Phila.-Camden-Wilmington, PA-NJ-DE-MD MSA

• Mark-Taylor Residential Phoenix-Mesa-Scottsdale, AZ MSA

• MEB Property Management Phoenix-Mesa-Scottsdale, AZ MSA

• Dunlap & Magee Properties Phoenix-Mesa-Scottsdale, AZ MSA

• Picerne Property Management Phoenix-Mesa-Scottsdale, AZ MSA

• Gerson Bakar Properties Portland-Vancouver-Beaverton, OR-WA MSA

• Mark-Taylor Portland-Vancouver-Beaverton, OR-WA MSA

• Drucker & Falk Communities Raleigh-Cary, NC MSA

• Artcraft Management Richmond, VA MSA

• Gerson Bakar Properties Sacramento-Arden-Arcade-Roseville, CA MSA

• Wasatch Properties Salt Lake City, UT MSA

• Lynd Property Management San Antonio, TX MSA

• Avalon Bay Communities San Francisco-Oakland-Fremont, CA MSA

• Gerson Bakar Properties San Francisco-Oakland-Fremont, CA MSA

• Avalon Bay Communities San Jose-Sunnyvale-Santa Clara, CA MSA

• Gerson Bakar Properties San Jose-Sunnyvale-Santa Clara, CA MSA

• Riverstone Residential Seattle-Tacoma-Bellevue, WA MSA

• MEB Property Management Tucson, AZ MSA

• HSL Communities Tucson, AZ MSA

• Drucker & Falk Communities VA Beach-Norfolk-Newport News, VA-NC MSA

• Artcraft Management VA-Norfolk-Newport News, VA-NC MSA

• Avalon Bay Communities Wash-Arlington-Alexandria, DC-VA-MD-WV

Property Centric contact informationNetwork sites available upon request

National Advertising Robert Caston 877.889.5500 Ext. 707

rcaston@propertycentricgroup.com

Local Advertising Lafayette Davis 877.889.5500 Ext. 718

ldavis@propertycentricgroup.com

Business Development Rick Diamond 877.889.5500 Ext. 706

ddiamond@propertycentricgroup.com

Corporate Main Line 877.889.5500

Corporate Fax 877.512.5500

Corporate Office 7811 Germantown Avenue Suite 3000 Philadelphia, PA 19118

Mailing Address P.O. Box 27486 Philadelphia, PA 19118