1. www.infobip.com MESSAGING Professional messaging
technologies in 2015 and beyond Presented by: Marinela Kuti Adrian
Beni 02 05 March, 2015MWC Barcelona
2. A2P MESSAGING PLATFORMS TELECOMS and INTERNET technologies
and infrastructure combined to deliver SMS MESSAGES to and from
applications Allowing businesses to message any customer with a
mobile phone, all over the world Built by specialized tech
companies Evolved over the last decade (stability, security,
performance)
3. INFOBIP MOBILE SERVICES: SMS, Number Context, Voice, USSD,
Mobile Payments APP ENGAGEMENT PLATFORM based on advanced push
notifications APIs and protocols for EASY INTEGRATION: xml,
soap/rest, smpp, http, json ENTERPRISE PRODUCTS - Solutions for
every size and every need FULL 24/7 TECHNICAL SUPPORT regardless of
location QUALITY GUARANTEED by a strict SLA Our mobile services
create an ecosystem for: operators, enterprises, developers, and
most importantly, mobile users. - mobile messaging and payments
services provider
4. 2015 - VISION BECOMING REALITY TRANSPARENCY SYNERGY with
other mobile channels Meaningful ANALYTICS USER EXPERIENCE
5. INFOBIPS PLATFORM = CLIENTS PLATFORM TRANSPARENCY Exposing
complete system metrics and performance to the clients Full insight
Full quality control Self service
6. TRANSPARENCY Examples of performance parameters we believe
should be TRANSPARENT to all the companies and developers using
professional messaging platforms: Current submit perSecond &
Service queued submits perService queued Delivery Reports
perService Current processing latency perService Submit SMS/s 30
Queued submits 1000 Queued DR 2500 Latency ms 100
7. MOBILE SYNERGY COST Choosing optimal channels or channel
combinations to cut costs and improve performance COMBINING
professional SMS channel with other messaging and mobile
communications channels (push notifications, USSD, voice) SYNERGY A
single access point, not through standalone island EFFECTIVNESS
Choosing the most effective engagement channel depending on mobile
subscribers preferences
8. MOBILE SYNERGY EFFICIENCY per channel COSTS calculation per
channel SMS fallbacks
9. MOBILE SYNERGY Campaign triggers, flows and responses
Subscriber profiling
10. MEANINGFUL ANALYTICS Extensive, real-time, detailed
reporting, available on the fly Reporting going beyond counting and
adding numbers
11. METRICS Actionable metrics Comparisons with industry
average Tips on how to improve performance and optimize costs
Alerts and notifications based on user defined thresholds
12. USER EXPERIENCE Clean and light interface, making global
messaging easy to use Single interface - making a bundle of mobile
communications channels easy to manage and put to optimal use KEY
TRENDS: Professional messaging platforms growing rapidly in terms
of performance, security, reach and reporting (underlying
infrastructure and software upgrades, redundancy, delivery, speed)
Complexity for businesses reducing messaging platforms becoming
easier to implement and use