Productivity Management INTELLIGENT COLLABORATION SOLUTION
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Why Productivity Management?
Organizations are now challenged with delivering consistent customer experiences across all teams and channels, despite stagnant budgets and limited resources.
Aprimo Productivity Management is a cloud-based solution that enhances collaboration so organizations can better deliver consistent experiences with their existing resources and budgets.
Aprimo Productivity Management provides various benefits including:
• Visibility and alignment for leadership.
• Marketing alignment prioritization.
• Streamlined collaboration via automated and intelligent global marketing collaboration and workflow.
• Higher quality content via embedded digital asset management capabilities.
• Global visibility to content via digital asset management.
• Assurance for brand and regulatory compliance.
Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.
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Manage Global Marketing Activity
Create and route new marketing projects at a click of a button.
Omnichannel View
View all marketing projects within a single interface to help drive marketing priorities.
Align Marketing Priorities to Campaigns
View and align campaigns based on customer experience, leading to more streamlined campaigns.
FEATURES
Audit trail
Global marketing project management
Work requests
Single point of view
Global marketing calendars
Streamlined intake collection
Automatic routing of tasks
Manage New Tasks
Easily manage tasks between agencies and internal team members.
Marketing Calendars
View and edit campaign calendars and timelines in one place to drive marketing agility.
One Place to Launch Marketing Activities
Source new marketing content, campaigns, and projects from across the organization with adaptive, intelligent work request forms.
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Marketing Collaboration
Intelligent workflow capabilities enable different
groups to easily collaborate with marketing to
ensure consistent customer experiences.
Compliance
Ensure all brand and regulatory compliance needs are met before any projects kick off.
Prioritize Tasks
Automatically manage tasks with reminders, notifications, and agile project boards to make day-to-day task management easier.
Manage Agency Processes
Get more value from your agency spend by using intelligent workflows to manage your external creatives.
Collaborate on Creative Materials
Ensure marketers, creatives, and agencies to collaborate and mark up materials for review and approval.
Workflow
Design intelligent workflows to enable agility and enhanced business processes.
FEATURES
Intelligent, configurable workflows
Agile work management
Workflow designer and templates
Annotations and collaborative markup
Reviews and approvals
Side-by-side view of content comparison
Automatic timeline creation
Chat boards
Agile boards
Voting options
Task inbox, notifications, and reminders
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Task inbox, notification, and reminders
Resource capacity planning
Vacation and leave schedules
Current resource capacity
Agency resource management
Intelligent task re-routing based on availability and skillset
View into bottlenecks
Estimated time-to-completion for any project
Align marketing resources to support
priorities and maximize output.
Resource Planning Resource Allocation
Automatically manage and redistribute resources based on availability and skillset.
Agency Management
Add visibility to agency resources to get more value from agency spend.
Resource Prioritization
Prioritize resource allocation for your highest-value experiences.
FEATURES
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Operational Analytics
A central place to view marketing
operational analytics and make
better decisions.
Marketing Dashboards
Gain insights into resource allocation and timelines across teams, projects, and workflows to understand and improve marketing KPIs.
Marketing Activity Analytics
Present a centralized dashboard view into all activity data in one centralized location. Enable BI capabilities like drill-down to get a more nuanced view into marketing operations data.
Performance Analytics
Seamlessly integrate marketing operations data with marketing finance and marketing performance data, to get a more accurate picture of marketing ROI.
Embedded BI capabilities
Custom reporting and data visualization
Data collection on every aspect of a project
Marketing operations dashboards
Integration to marketing budgeting data solutions
Seamless integration with third-party BI tools
FEATURES
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Asset Management
Connect to Aprimo DAM for
end-to-end content lifecycle
management.
Brand Management
Easily and automatically ensure global campaigns are on-brand at all times.
Single Source of Truth
A single place to quickly search and find assets.
Content Enrichment
Easily add content to projects, and reuse content for new campaigns.
Retire Content
Automatically retire content that’s off-brand or has expired rights.
Asset upload, tagging, and metadata
Asset preview and download across file formats
Enterprise search
Brand management
Content workflows
Digital rights management
FEATURES
Aprimo Productivity Management Technical Advantages
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Aprimo Productivity Management offers robust technical capabilities that help organizations get up and running quickly so they can focus on getting great experiences to market.
SaaS Open architecture
Seamless integration
Global enterprise readiness
Technical performance at scale
Ability to scale to a best-of-breed DAM
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Strong history as a global leader and an enterprise marketing innovator in the industry.
Seamless ecosystem that extends out scalable, integrated suite of products.
A single system of record to simplify omni-channel marketing challenges.
Agile implementation with Aprimo’s quick time-to-value activation methodology.
SaaS solution that provides unparalleled scalability, reliability, and lower total cost of ownership.
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The market shift toward customer experience requires today’s marketers to bridge the gap between the customer experience and marketing complexity.
Aprimo gives the advantage:
The pressure is on. Aprimo empowers marketers to optimize spend, resources, and content with a modular and integrated SaaS platform for marketing operations.
Get the Aprimo advantage. We give marketers an advantage that includes increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership.
Aprimo Productivity Management offers enhanced capabilities, technologies, and best-in class services that save time and money.
The Aprimo advantage
Aprimo and the Aprimo logo are registered trademarks of Aprimo LLC and/or its affiliates in the U.S. and worldwide. Aprimo continually improves products as new technologies and components become available. Aprimo, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Aprimo representative or Aprimo.com for more information.
aprimo.com
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.
About Aprimo
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