Product Strategy
Underpinned by the Product Audit & Visitor Experience
Product Action Group – Recommendations & Deliverables
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Product
Category
Experience
Pillars
Experience Trail Example Supporting
Events
Nature &
Wilderness
Rewild Yourself Discover the wilderness of the Jersey National Park
with Jersey Walk Adventures/Wild Adventures/Wild
Days. Explore the flora and fauna, feast on foraged
foods, undertake photography/painting experiences.
Signpost the Go Gorilla Trail. Profile Durrell keepers
share their knowledge of native species
(chuffs/bats). Partner with Durrell for a unique stay
the Yurts. Scale up the experience to invite
volunteer visitors with accommodation on-site and
with The Atlantic.
Ambassadors: Jordan, Jersey Naturalist; Gordon,
Head Ape Keeper, Jersey Zoo
World Wetlands Day (Feb),
Durrell Challenge (May),
Love Nature (May), 30 Bays
in 30 Days Swimming
Challenge (Jun), Walking
Through Autumn (Sept)
Durrell Dash (Nov)
Tidal Trail Being near the water sets our body and mind at
ease. Visitors can explore our coastal landscapes.
Whilst exploring our tidal RAMSAR site, they can
experience a tour of the oyster beds, with the
opportunity to end their adventure with oyster
tasting and optional glass of bubbles. Tour guided
and/or ‘safe’ self-guided discovery trails. Insider tips
from Manomara. Stay in a unique heritage let by the
coast.
Ambassadors: Anna Messervy-Evans, Manomara;
Becky Coley, Drift Retreat
Jersey Surf Film Festival
(Sept) Festival of the Tides
(Nov)
Product
Category
Experience
Pillars
Experience Trail Example Supporting
Events
Active &
Wellbeing
Extreme Jersey Active adventurers join the Extreme Jersey
Challenge 72-hours to explore Jersey's landscapes
- swim, surf, kayak, climb, abseil, coasteering, JET-
ski, abseil, DIY Challenge Yourself island trail /
passport.
: Sean Conway
Jersey Half-Marathon &
Triathlon (Jun), Round Island
Challenge (Aug), SLT (Sept),
Durrell Challenge (May),
Durrell Dash (Nov), Breca
Jersey SwimRun (Sept),
Jersey Marathon (Oct)
Jersey on the
Rocks
Adventure-seeking visitors can explore the cliffs and
coasts of Jersey with an adrenalin-fueled
experience. From coasteering off the rocks to
abseiling and climbing down the rock race. Breathe
in Jersey’s dramatic landscapes, and reward you
efforts, with an adrenaline-fueled ‘on the rocks’
cocktail, served up by the best Jersey mixologists.
Ambassador: Eleanor, Rockclimber Girl
Streetlife Craft Beer & Gin
Spring Festival (Mar/Apr)
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