Publications
12-2017
Product Life-Cycle: New Products, Quality, Substitutes and Product Life-Cycle: New Products, Quality, Substitutes and
Advertising in the Theatrical Movie Markets Advertising in the Theatrical Movie Markets
Jayendra S. Gokhale Embry-Riddle Aeronautical University, [email protected]
Wesley Wilson University of Oregon
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Part of the Economics Commons
Scholarly Commons Citation Scholarly Commons Citation Gokhale, J. S., & Wilson, W. (2017). Product Life-Cycle: New Products, Quality, Substitutes and Advertising in the Theatrical Movie Markets. Journal of International Business and Economics, 17(4). https://doi.org/10.18374/JIBE-17-4.9
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