Prevention Culture – International
Experiences and Perspective
IOSH 2016 conference
London, 22 June 2016
Dr. Walter Eichendorf, German Social Accident Insurance (DGUV)
Important Megatrends
Technolocigal and
economical developments
(digitalization, globalization /
internationalization,…)
Demographic change Social changes
(diversity, sustainability,
work-life-balance,
migration…)
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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 2
Megatrends and their impact on work
• Relative decline of the importance of work
accidents
but
• Rising importance of psychological stress
• Increasing workload, time-pressure and
responsibiltiy
• Rising importance of occupational diseases
• Increasing importance of work-life-balance
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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 3
From Safety Culture to Prevention Culture
To effectively move towards the goal of
we need a Culture of prevention:
• Supervision and regulation are no longer the only solution
• Promote a preventive work safety and health culture for a
safe and healthy enterprise or organization
• Health and safety as an integral part of life and lifstyle
• Prevention as an integral part of work and life
London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 4
International consensus on prevention culture
• Prevention should be an integral and “lived” part of culture
as an universal value
• The integral approach integrates health, safety and
wellbeing effectively to prevent accidents and
occupational diseases and improve the wellbeing of the
working population.
In this way, we can work safely, healthily and productively for
a lifetime.
London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 5
Example: Korea – Promotion of prevention
culture
• Seoul Declaration in 2008 = milestone
for a worldwide prevention culture
• Zero-Accident campaign and OSH
Week
• Safety Culture Campaign now adapted
to have a holistic approach
• prevention culture index
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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 6
Hong Kong
• "Safe Community" is an integrated approach to occupational safety
and health promotion in Hong Kong, it aims to cultivate safety culture
in community level.
• Occupational safety culture index for Communities and employees
evaluate
• Community Awareness, Attitude and Knowledge towards
Occupational Safety and Health
• Awareness, Attitude, Attitudes towards company and Knowledge
of workplace Health and Safety
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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 7
Singapore‘s CultureSAFE Programme and
WSH2018
• Creation of a Work Safety Health (WSH) culture in companies by improving
competencies based on WSH culture
• Provides a national WSH culture model & index system – consistent
methodology for culture building & benchmarking
• Facilitate organisations to embark on a culture building via a 5-step
CultureSAFE cycle
• Promote a preventive WSH culture
for a safe operation
Vision: a safe and healthy workplace
for everyone!
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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 8
WORKPLACE HEALTH AND SAFETY CULTURE
in Australia
The goal is to create an effective workplace health and safety culture
through leadership, communication and training using systems,
symbols and behaviours.
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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 9
Campaign “Culture on prevention” in Germany -
Core message
“Safety and health are values for every individual,
organization and society as a whole. They are to
become an integral part of all actions.
Preventative action is worthwhile and
meaningful.”
London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 10
New Campaign: „Culture of Prevention “ 2017-2026
Target Fields of operation Impact
Prevention pays…
• more health andsafety
• less sick leaf• improved
identification• successful
hr recruitment• improved quality• improved
corporate image• improved
operational business
Prevention as an Integral Part of all tasksembedded in enterprise goals; management systems
Leadershipleadship principles as part of the enterprise culture; healthpromoting leadership style
Communicationtransparency, respectfulness, information flow
Participationparticipation of employees in diagnosis/planning/evaluation ofmeasures
Fault Culturemaking mistakes and fault risks transparent; evaluation; deriving measures
Social climate/operational climatefairness among colleagues; supporting each other; respect
Health and Safetyintegrated asValues• people• organizations• society
• in education, at work, at voluntaryactivities
•as early as possibleand lifelong
•on peoples owninitiative
London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 11
Fields of action
Overlaps and systemic effects
Prevention as an
integral part
Participation
Communication
Social climate
Error culture
within the concept:
• Meaning for the culture
of prevention
• Subgoals
• Specific examples for
operational activities and
indicators
Leadership
London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 12
Activities
Goal: Not only to raise awareness, but
to change behavior sustainably
Specific tools and aids for the different target groups are needed:
• Good practice examples
• Qualification of all relevant target groups
• Corporate events, participation in trade shows
• Press and media work, advertisement, commercials,
Social Media, blogs
• Information material (Print, online, apps, …)
• ………
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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 13
Umbrella Campaign:Awareness raising for Sector Campaigns
Sector Campaigns: sector-related or target group-related approach
by Berufsgenossenschaften (BGs) and Unfallkassen (UKs)
Campaigning structure
London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 14
Campaign runtime and dramaturgy
London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 15
Internal preparation phase
• An analysis of the current prevention culture being lived out by the
DGUV, detection of needs for action
• Communication, information and participation of all members of DGUV
• Qualification of inspections and consultation staff, with regard to
expertise and methodologically in the context of the fields of action
• Participation of all stakeholders in the development and design of the
campaign
London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 16
.
Aurelius Augustinus
What you wish to kindle in others must
burn within yourself.
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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 17
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