#SHAPEUPYOURDAY
Where do we start? •
•
1.0 consumer insight Georgia, 16.
Ella, 20.
Lizzie, 17.
1.0 consumer insight
Topshop,h&m and asos
Facebook
Instagram and twitter
Harlem shake, the 3 pony and
the gymnast pole dancer
2.0 the big idea
What’s the plan? •
3.0 pr strategy Taking #Shapeupyourday further •
3.0 pr strategy What’s the event? •
4.0 social media
Shape Up The Web •
Generation vlogger •
Generation Vlogger •
4.0 video •
http://vimeo.com/63811656
WHAT DID WE SAY? •
When are you going to
#shapeupyourday
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