Presentation to
Vincent Murray – 16th May 2012
3
Introduction Why choose Limerick? - The Key Themes of our Proposal
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
Planning &
Commitment
Political
Buy-in Regeneration
Connectivity
& Social
Inclusion
Innovation Partnership/
Mobility
Project Timing
Theme Description
Innovation We want to build on the current best practice in smarter travel and add to it where possible – stretching new boundaries to encourage modal shift.
University of Limerick Our strong foundation for this bid is based on the City, County and the University working together.
Timing With major infrastructure enhancements in the area, the time is ideal for taking forward smarter travel.
Planning & Commitment Smarter travel is being embedded in local and regional policy to fully reflect and take forward the national goals.
Political buy-in There is no question that political support is crucial. We have that at the highest levels.
Regeneration Southill within our study area is a focus of regeneration in Limerick.
Connectivity & Social Inclusion Smarter travel should – and will here in Limerick – engage with all sectors of the community.
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Introduction Why Limerick for Smarter Travel? - The Key Themes of Limerick Smarter Travel
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
Planning &
Commitment
Political
Buy-in Regeneration
Connectivity
& Social
Inclusion
Innovation Partnership/
Mobility
Project Timing
Theme Description
Innovation We want to build on the current best practice in smarter travel and add to it where possible – stretching new boundaries to encourage modal shift.
University of Limerick Our strong foundation for this bid is based on the City, County and the University working together.
Timing With major infrastructure enhancements in the area, the time is ideal for taking forward smarter travel.
Planning & Commitment Smarter travel is being embedded in local and regional policy to fully reflect and take forward the national goals.
Political buy-in There is no question that political support is crucial. We have that at the highest levels.
Regeneration Southill within our study area is a focus of regeneration in Limerick.
Connectivity & Social Inclusion Smarter travel should – and will here in Limerick – engage with all sectors of the community.
City & County Council
Amalgamating to form one
larger Authority
Limerick Today Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
Limerick Metropolitan Population -
+100,000 persons
A Changing City
Compact City Centre Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4
Hubs
Limerick Today
Community Engagement & Marketing
Flat Topography Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4
Hubs
Limerick Today
Community Engagement & Marketing
Bedford Row/Little Catherine Street
Clancy Strand Boardwalk
10
Limerick as a Smarter Travel Area
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
11
Smarter Travel Limerick Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
FOUR HUBS
The study area stretches from
Limerick City Centre in the west to
the Castletroy area which includes
the University of Limerick and the
National Technology Park. It also
encompasses Corbally to the north
and the regeneration areas of
Southill, Singland and Ballysimon
to the south
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The Mobility Project
Design laboratory for smarter travel implementation
Strategic Management
Expert Advisory Group
Design & Research Resources
Creating Knowledge
Leaving a persistent Footprint
Links with
the
professional
Community
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
In order that Smarter Travel become ‘the way’
to move about in Limerick, we need to help
society re-think mobility. The University will
establish The Mobility Project, a design
laboratory for smarter travel implementation.
Through the Mobility Project, the University will
lead the effort to build knowledge and
intelligence to support a sustainable and long
term commitment to Smarter Travel, and
embed Smarter Travel within the processes that
drive society.
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Limerick Today
Communities not connected to the City Centre and each other
51% car modal share
Only 3% cycle modal share
Lack of safe cycling and walking infrastructure
Over 50% of car trips are less than 10km
Areas in need of regeneration & social inclusion
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
Population
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A Smarter Travel Community
Decreased car mode share from 51% to 37%
Decreased car driver mode share from 35% to 23%
Increased cycling mode share from 3% to 14%
5% of people will suppress one trip per week through e-working
Four hubs connected to each other & the wider study area
Limerick as a Smarter
Travel Area Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
15
A Smarter Travel Community
Decreased car mode share from 51% to 37%
Decreased car driver mode share from 35% to 23%
Increased cycling mode share from 3% to 14%
5% of people will suppress one trip per week through e-working
Four hubs connected to each other & the wider study area
Limerick as a Smarter
Travel Area Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
16
Achieving the Targets
– Over 50% of car trips in the study area are under 10km
70% in Corbally
60% in Castletroy
– Already high numbers of walking trips and good attitudes towards
active travel in Limerick
41% walking modal share in the City Centre
38% walking modal share in Southill
Importance of Permeability!
Planning Policies, Permeability Studies, Extinguishment of Rights of
Ways
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
17
City Centre Hub
Key Infrastructure Measures
– Canal cycle & pedestrian route
– Station public transport Interface
– Create Attractive PT Interchange
– Traffic management interventions
– Cycle parking
Key Behaviour Change Measures
– Workplace travel planning & City Centre Travel Plan Network
– School travel planning
– Rail station travel plan
– Cycle hire and cycle training
– Car clubs
– Targeted Social Marketing
Walking Share is 41%, PT is 14%, Cycling 3%.
Safer for cyclists and increase cycling modal share by a factor of 5.
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
18
Corbally Hub
Key Infrastructure Measures
– River cycle and pedestrian route
– Two-directional cycle lanes to the
City Centre
– Traffic management interventions
Key Behaviour Change Measures
– Residential travel planning
– School engagement
– E-Working
– Traffic Calming
86% of Households own 1 or more
cars. 64% journeys currently by
Car.
Reduce the number of short distance car trips & encourage people to
walk & cycle these distances. Car driver mode share to be reduced from
44% to 28% in 2015.
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
19
Castletroy Super-Hub
Key Infrastructure Measures
– River cycle & pedestrian route
– Further cycle lanes
– Junction & campus improvements
– Bike racks on buses
– Public transport
Key Behaviour Change Measures
– Workplace travel planning & NTP
Travel Plan Network
– Student travel planning
– School engagement
– e-working
– Cycle training
Reduce the proportion of short
journey car trips
Reduce the proportion of car trips made in Castletroy & at UL. Increase
walking modal share from 14% to 30% and cycling from 1% to 11% in the
NTP.
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
20
Regeneration Hub
Key Infrastructure Measures
– Cycle lanes connecting Southill to
the rest of the study area
– Limerick Regeneration Masterplan
– Community owned measures
Key Behaviour Change Measures
– Community owned measures
Bike Repair Garage
Cycle Clubs/BMX Clubs
– Residential travel planning
– School engagement
Good modal share for walking at
38% and PT at 18%. Very poor for
Cycling at 1%
To dissuade people from becoming aspiring car owners and showing that
smarter travel is a cheap, comfortable and healthy alternative to the car.
74% of mode share will be sustainable modes.
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
21
Community Engagement
Present Engagement
– Focus groups
– Online business survey
– Limerick Cycling
– Communication with schools,
sporting organisations & resident
associations, employers &
business groups.
– HSE & Sports Partnerships
Future Engagement (Examples)
– Best-practice round table
– Focus groups
– Hub walks & talks
– Events
– Travel planning
– Engagement through established
clubs and groupings
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
22
Limerick Cycling
– Input to date
Draft user audit
ASL survey
– Continued involvement
moving forward
Cycling community input
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
23
Marketing supporting
Behaviour Change
Warming up
Support
initiatives
Keep people
interested
Tipping point
– culture
changes
Revised
programme
Time
Aw
are
ness &
upta
ke o
f
sm
arte
r travel m
easure
s
Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
24
Marketing and
Communication Tools Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
25
Team Resources
Introduction
The Mobility Project
Limerick as a Smarter Travel Area – 4 Hubs
Limerick Today
Community Engagement & Marketing
Wider Stakeholder
Support including
HSE
Sports Partnerships
Business Associations
Community Groups
etc.
Limerick Smarter Travel Team is up and running.
Headed day to day by Dermot Winston from new offices at The Granary
Support from other staff in LCC, LCoCo and UL
Preliminary Plans been prepared
Procurement of Service Providers
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Thank You for Listening
Any Questions ?
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