Dr Inma Andrés
Student Programmes Manager
PRESENTATION SKILLS:
Designing posters for academic conferences
Brunel University London
First questions
• What is the most important/interesting/astounding finding from my research project?
• How can I visually share my research with conference attendees? Should I use charts, graphs, photos, images?
• What kind of information can I convey during my talk that will complement my poster?
Designing posters for academic conferences 5
Brunel University London
4 What’s
• What is your objective?
• What do you want to show on the poster?
• What do you want your listeners to find/learn/take?
• What do you want them to do?
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Brunel University London
Objective: Explain to the person next to you the purpose of your presentation and ask him or her for feedback
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• Is it clear?
• Did it grab your attention?
• Is it too general or too specific?
• Would you like to listen more?
Designing posters for academic conferences
Brunel University London
It should content:
• Introduction
• Materials and methods
• Results
• Conclusions
• Citations (short list)
• Acknowledgements
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Brunel University London
The poster should have: 1 May 2023
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Graphics
Text Space
Designing posters for academic conferences
Con
tent
Brunel University London
Do you know your audience?
• What do they already know?
• What are their attitudes toward your topic or proposal?
• How interested are they in your topic?
• What are their needs?
1 May 2023
13Designing posters for academic conferences
Brunel University London
Know your audience
Specialist Audience
• Experts in same related field
• They will have a high level of understanding of your subject
• It's ok to use jargon and technical terms on poster
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Brunel University London
Related Audience
• Specialist in related / overlapping field
• Familiar with the generalities of your discipline
• Be wary of specialist jargon - avoid where possible
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Know your audience
Designing posters for academic conferences
Brunel University London
Know your audience
General Audience
• Can only assume general level knowledge
• No familiarity with discipline or your subject area
• Avoid use a jargon-basic descriptions only
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Brunel University London
Size
Title:• A2 poster: 32pt – 64pt.• A1 poster: 64pt – 72pt.• A0 poster: 72pt – 84pt.
Main text:• A2 poster: 14pt – 18pt.• A1 poster: 16pt – 24pt.• A0 poster: 24pt – 32pt.
Authors: clarify author-institution.
References and captions: smaller font.
1 May 2023
18Designing posters for academic conferences
Brunel University London
Text
300-500 words
Structure
• Open the presentation with something interesting and attention
• Set your topic and determine the major points
• Properly use transitions
• Create a concise conclusion or summary
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Brunel University London
Colour
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• Try to create a ‘visual sequence’
• No need to fill every cm – white space is good
• Two/three main colours
• Be consistent e.g. use one colour for all headings
Red & Green
Designing posters for academic conferences
Brunel University London
How to manage the layout?
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Properly use transitions
Designing posters for academic conferences
Brunel University London
Good visual balance
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Horizontal Symmetry Horizontal & Vertical Symmetry
Diagonal Symmetry Asymmetry
Designing posters for academic conferences
Brunel University London
Charts
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• Think carefully about how you format them
• Keep them simple, enlarge the text and thicken the lines
• Make sure the background has good contrast
Designing posters for academic conferences
Brunel University London
How to make successful my poster design
• Important information should be readable from about 10 feet away
• Title is short and draws interest
• Text is clear and to the point
• Use of bullets, numbering and headlines makes it easy to read
• Effective use of graphics, colour and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and your department
Enthusiasm & Passion28Designing posters for academic conferences
Brunel University London 29
Successful Presentations
Know
Know
Know
Know
Four Cornerstones Method
Audience
StoryObjective
What the audience wants
Designing posters for academic conferences
Brunel University London 31
Other Workshops
Designing posters for academic conferences
• PRESENTATION SKILLS: Creating posters in PowerPoint
• PRESENTATION SKILLS: Oral presentations
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