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Index
QUEENS MUSEUM OF ART
ABCDF INTERACTIVE STATIONS
TIME FRAME
ABCDF PREVIOUS EXHIBITIONS
INTRODUCTION
PROJECTION SITES•MET
•Guggenheim
•Columbus Circle
•Grace Plaza
•Michael Quill Bus Depot
•Union Square
•Maritime Hotel
•Verizon
•St. Vincent’s Hospital
•Harlem
•ABCDF, Mexico City
•ABCDF, Monterrey, Nuevo León
•ABCDF, Paris
•ABCDF, Washington, DC
•ID International Award
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• ABCDF: Portraits of Mexico City is a visual dictionary
that consists of two thousand images organized
alphabetically.
• Each letter of the alphabet is linked to a repertoire of
images that showcase the experience of living in one of
the world’s largest city. This project is a collective effort of
250 visual artists (photographers and videographers),
filmmakers, and writers.
• During Fall, 2005, The Mexican Cultural Institute of New
York will launch ABCDF: Portraits of Mexico City, The
New York Project 2005, which will feature monumental
light projections of images from the dictionary. During the
month of October, every dusk, projections of striking
images of Mexico City will be projected on 10 New York
buildings.
• The goal of this project is to document the cultural and
artistic vitality of Mexico City and to foster a greater
dialogue and permanent connection between the cities of
Mexico and New York: Mexico City with its great ancient
past blended into contemporary life and New York City, a
capital of modern urban life.
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• This event will reach a large and diverse audience and have a
tremendous impact on millions of people who will view this
project as part of their own daily lives, and enjoy special events
associated with the projections.
• Parallel to these monumental projections, the Mexican Cultural
Institute of New York is engaged with the following programs:
A partnership with the Queens Museum of Art, which will host
a major installation of ABCDF: Portraits of Mexico City, The
New York Project from October to December, 2005.
The installation of interactive stations throughout Manhattan
where people can learn about the project.
Different activities in the performing arts, film and literature
(related to the cultural vitality of Mexico City) presented in
collaboration with institutions in Manhattan, Brooklyn and the
Bronx.
• In 2002, ABCDF: Portraits of Mexico City became an
immensely successful exhibition at the Fine Arts Palace in Mexico
City. It was visited by more than 250,000 people in less than
three months and was later exhibited in Paris, London,
Barcelona, Milan, and Washington, DC. This project has received
various awards for its collective effort and artistic value.
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The Mexican Cultural Institute, founded in
1991, is a 501 (c) 3 and tax- exempt
organization committed to generating
awareness of the richness, dynamism and
cultural diversity of Mexico as a democratic,
plural and creative nation, and to foster a
better knowledge and understanding of
Mexico. It also seeks to promote Mexican
cultural enterprises and industries in New York.
Through strategic partnerships with local individuals and organizations, the Institute has
presented over 550 Mexican cultural programs
since its foundation.
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Locations New York City
1 Harlem
2 Guggenheim
3 MET
4 Columbus Circle, MAD
5 Grace Plaza
6 Michael Quill Bus Depot
7 Union Square, Virgin Megastore
8 Maritime Hotel
9 St. Vincent’s Hospital
10 Verizon Building
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Metropolitan Museum of Art
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Metropolitan Museum of Art
1000 Fifth Avenue at 82nd Street
Reference Map
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Guggenheim Museum
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Guggenheim Museum
89th Street and Fifth Avenue
Reference Map
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Columbus Circle
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Columbus Circle
Central Park West
Reference Map
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Grace Plaza
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Grace Plaza
W43rd St. & 6th Ave.
Reference Map
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Michael Quill Bus Depot
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Michael Quill Bus Depot
W41st St. & 11th Ave.
Reference Map
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Union Square
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Union Square
14th St.& Broadway
Reference Map
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Maritime Hotel
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Maritime Hotel
16th St. & 9th Ave.
Reference Map
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Verizon
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Verizon Building375 Pearl St.Lower Manhattan
Reference Map
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St. Vincent’s Hospital
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• Reference Map
St. Vincent’s Hospital
36 7th Avenue at 12th Street.
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Harlem
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Harlem
129 St. and Broadway
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Queens Museum of Art
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• The Queens Museum of Art was founded in 1972 to provide a vital
cultural center for the most racially and ethnically diverse county in
the United States. The Museum is the principal fine arts collecting
institution in Queens. It is the permanent home of The Panorama of
the City of New York (the world’s largest architectural scale model),
displays about the 1939 and 1964 World’s Fairs, as well as a rotating
collection from the Neustadt Museum of Tiffany Art, and the venue for
a wide range of important changing exhibitions. The Museum serves
over 200,000 visitors each year through its programs and exhibitions,
and it has an annual budget of $3 million.
• The Museum’s history, community and future are inextricably linked.
Its home, The New York City Building, was built for the 1939 World’s
Fair and it is the only surviving structure from that event. Following
the Second World War the building became the first US home for the
United Nations General Assembly, and later it was used during the
1964 World’s Fair. Now the international quality of the building’s past
is reflected in the community it serves. According to the 2000
Census, Queens is the most ethnically-diverse county in the nation:
around 120 languages and dialects are spoken in the Borough and
over half of Queens’ households are headed by individuals born
outside the United States. It is the Museum’s aim to provide
exhibitions, educational programs and out-reach activities of the
highest quality that both serve this community and fully reflect its
history.
• It has, for many years, organized special exhibitions of modern and
contemporary art, and, indeed, is considered one of the exciting
venues in New York. The Museum and our exhibitions are regularly
the subject of articles and reviews in a wide range of publications,
including The New York Times, Newsday, Art in America, Time Out,
The Village Voice, local Queens press and international periodicals.
Recent exhibitions that have featured the work of emerging artists,
and have both represented and appealed to the diverse composition
of the Queens population (as well as drawing a large audience from
outside the Borough) include; Global Conceptualism: “Points of Origin,
1950s-1980s”, “Modern Odysseys: Greek American Artists of the 20th
Century”, “Queens International in both 2002 and 2004”, “Joan Jonas:
Five Works” and “637 Running Feet: Black on White Wall Drawings by
14 Artists”.
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Museum’s Floor Plan
Exhibition Area 12,000 sq ft.
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ABCDF
Interactive Stations
There will be different interactive stations throughout Manhattan where people can learn about the project.
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Timeframe
February March April May June July August September October November December
Scouting Fundraising Campaign
Site Check Wrap up
Technical Specifications
Contracting
Calibrating
ABCDF at the Queens Museum of Art
Legal Permits
Curatorial process (projections and parallel programming)
Site Set-up
Marketing, Advertising and Promotional Efforts
ABCDF Interactive Stations
ProjectionsAnd Parallel
Activities
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• ABCDF Words of a City
Museum of the Palace of Fine Arts in Mexico CityThe exhibit ABCDF Words of a City was presented from March 20 to June
19, 2002, thanks to the work of more than two hundred photographers,
visual artists, writers, and filmmakers. It was visited by 250,000 people.
Previous ABCDF Exhibitions
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• ABCDF Portraits d’une Ville
Institute of Mexico, Paris, France
• ABCDF Words of a City
Museum of Mexican History
Monterrey, Nuevo León
From October 17, 2002 to January 7, 2003. The show
included more than 60 photographs, objects and a
projection room. It was visited by more than 100,000
people.
From November 21, 2002 to February 8, 2003. The
show included more than 45 photographs, objects, and
a small room of projections.
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•ABCDF Portraits of Mexico City
Art Museum of the Americas, OAS,
Washington, DCFrom April 29 to June 7, 2004.
This exhibit included more than 70
photographs, objects
and a projection room.
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• Id International Award
Magazine I.D. recognized ABCDF,
Graphic Dictionary of Mexico City
as one of the best designed books
of the year, 2002.
This document contains confidential and proprietary information belonging exclusively to ABCDF: Portraits of Mexico City, The New York Project 2005. This document should not be disclosed, duplicated, distributed or executed, in whole or in part, published any of the materials, designs, plans or concepts presented herein without the prior consent of ABCDF: Portraits of Mexico City, The New York Project 2005 and the Mexican Cultural Institute of New York.© Copyright 2005 ABCDF: Portraits of Mexico City, The New York Project 2005.
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