Welcome To My Presentation
Name- Sadaf MinID-11104007
Introduction• Started its journey in 1972• Bangladesh Rehabilitation
Assistance Committee• In 1973 renamed as Bangladesh
Rural Advancement Committee • In 2000, renamed itself Building
Resources across Communities
Aarong
• In 1978 started Aarong• A social enterprise• To change the lives of artisans
and unprivileged rural women• Their designs represent the
culture• 15 domestic outlets all over the
country• 1 outlet in UK
Ayesha Abed foundation (AAF)• In 1978 it started with
Aarong• To organize, train and
support, rural women • 13 production centers and
653 sub-centers across the country
• Over 65000 artisans working under AAF
www.aarong.com
• Started their website on 16th July 2014
• Slogan is “Shop Online”• All the product categories• Has the vision to launch
internationally
Internship Experience •Job Description•Product name and description
Customer Survey
Social Audit
LearningFrom E-commerce- •How to write product name and
description•Idea about design, fabrics and colorsFrom customer survey and FGD-•How to convince customers•How to be patient when customers talk•How to prepare a report
From Social Compliance-•How Aarong works with Local
Entrepreneurs•How to work under pressure
Personal Recommendation•Re shoot the products when the color
don’t match with the original product•Should avoid the irrelevant questions
from the customer survey•Should arrange the question carefully• Should update their Social Audit
Software
Web Testing• 882 mile second
www.aarong.com
CcCategory
Ssubcategory
Web Testing
Web Testing
Web Testing
Web Testing• Active Social media • Works well in Smart
Phone or Tablet
Findings•Inappropriate Meta Description, title and
keywords.
Findings•No SEO•No option of Bangla Language•No currency converter•Lengthy Check out process•Wrong category name
Recommendation• Should remove the banner adds• Should have a proper Meta title like- “Aarong- The largest
Lifestyle Brand in Bangladesh- A Social Enterprise of Brac”.
• Should also have a proper Meta description like-“Aarong, the handicraft online shop for men, women, kids clothing, products for home, décor, dining, furniture, wooden accents, Nakshi Kantha products, jewelry etc”.
• Should also have a proper Meta keyword like- “Panjabi for men, kids, boys or shalwar kameez for girls, women etc”.
• They should add Bangla language..• They should recheck their product category name.
Recommendation•They should have a currency converter•They should minimize the check out
process•Online customer survey
Conclusion
Thank You
Any Question ?