MARKETING MANAGEMENT&
BUSINESS RESEARCH METHOD
Presented By: Unsa Saleem and Rana Fayyaz G.A.K
BBA V (Hons)
INTRODUCTION TO DUBAI
This was the main street of Dubai, in 1990, and it has changed just slightly just slightly over the
intervening years.
This is the same street in 2003
… but it had changed even more by last year
They are the largest artificial islands in the world and can be seen from space. Three of these Palms will be
made in all.
Upon completion, the resort will
have 2,000 villas, 40 luxury hotels,
shopping centers, movie theaters, and many other
facilities.
The World Islands.
300 artiiificially created islands in the shape of the world. Each island will have an estimated cost of $25-30 million.
BURJ DUBAIBURJ
DUBAI
At an estimated height of over 800 meters, it will easily be world's
tallest building
when finished.
Dubailand will be twice the size.
Dubai Sports City. A huge collection of sports arenas located in Dubailand.
Some of the tallest buildings in the world, such as Ocean Heights and The Princess Tower,
which will be the largest residential building in the world at over a 100 stories, will line the
Dubai Marina.
The Burj al-Arab hotel is the worlds tallest, and with its
luxury, is considered the only '7 star' hotel in the world.
It stands on an artificial island in the
sea
CONSTRUCTION
• CONSTRUCTION BEGAN IN 1994 AND COMPLETED IN 1999.
• THE HOTEL STANDS ON ARTIFICIAL ISLAND• THE SYMBOLIC STATEMENT FOR DUBAI.• HOTEL COST 700 MILLION DOLLARS.
ARTIFICIAL ISLAND• CONNECTED WITH
DUBAI BY A PRIVATE CURVING BRIDGE.
• Island 280 metres (919 ft) out from
Jumeirah beach,
TALLEST LOBBY IN THE WORLD
• INTERIOR
80,000 sq/m boast 22 CARAT GOLD AND
39 TYPES OF MARBLE.
•EXTERIOR
The front of the tower is
made of teflon-coated
fibreglass. Notably the building is
shaped like the sail of a dhow, with two "wings" spread in a V to form a vast "mast".
WORLD’S BEST ARCHITECT
• WORLD BEST ARCHITECTS HAD BEEN CALLED TO MAKE THE DESIGN OF BURJ-AL-ARAB.
• THE COMPETITION WAS HELD BETWEEN WORLD BEST ARCHITECTURES.
• FINALLY A SOUTH AFRICAN ARCHITECT HAD BEEN
SELECTED.
RESTURANTS
•AL-MUNTHA(66o ft above
the Persian gulf)
SKY VIEW BAR
AL-AHMER
ROOMS
SERVICES• THE SERVICES AND
UNSEEN LUXURY. • THE SERVICES INCLUDE
PRIVATE COPPER WITH ROSE ROYCE, BMW, ETC
ADVENTURE PARK• YOU CAN VISIT
ADVENTURE PARK, FREE OF COST
• ITS PLEASURE TO BE THERE.
ROOM PRICES• Room type Price per
stay• Deluxe One 5990 $ excluding Bedroom Suite service charges and
city tax • Panoramic One 6790$ Bedroom Suite
Deluxe 2 Bedroom Suite 11980 $
GUESTLIST OF CELEBRITIES
• RONAN KEATING• BENAZIR BHUTTO (LATE)• BILL GATES• SHEIKH ZAYED• DAVID BECKHAM• And list go on……..
ROGER FEDERER HAD A TENNIS GAME WITH ANDRE AGHASSI.
GOOD BYE