GREENWASHING
Greenwashing is a business strategy to sell the products
What is greenwashing?
Mislead the people
Companies change the presentation of their product, or service to make them see like respectful of the environment.
It’s easier to sell the products because people think that they are buying healthy products. They must be aware of the official logos:
Purposes of greenwashing
Businesses could sell products more expensive
Greenwashing uses add and commercial tactics with:
Changing thename
Changing the color
Putting a new slogan No proof of
being green
Bad for: Environment Plants Businesses People
What are the consequences?
When customers are being fooled They prove fake to
be right
Businesses get money
People might find out the « ugly » truth
Less people start buying products
Companies can hide the truth because they have a lot of money- difficult to fight with them
Companies reputation
How it affects the environment? Bad for the planet Earth Bad for the health of people Wrong use of products
People are left confused Causes illnesses; for example cancer People are mislead
How it affects people?
How to fight Greenwashing ? Laws (national) What people can do? (NGO – simple
citizens)
LawsIn the US, a law was established :→ the companies must mention with a logo
that is green ( for example : a planet, green, bio ...) or make a slogan which precises that the product is good for Earth.
The Six Sins of Greenwashing
The ‘Six Sins of Greenwashing’ were created to guide consumers that care about environment in their choices at the market.
What can people do? NGO such as the guerilla artist collective Brandalism
installed over 600 posters across Paris in November 2015. The creatively minded activists hijacked the city’s advertising spaces ahead of the climate talks.
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