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ccskills.org.uk
Pauline Tambling, Joint CEO, Creative & Cultural Skills
@NSApaulinet
@ccskills
The importance of creative entrepreneurship in the lives of young people
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ccskills.org.uk
Creative & Cultural Skills
• An independent charity, working to improve the deal for young people that want to work in the creative and cultural industries
• We are licensed as a Skills Sector Council by the UK Commission for Employment and Skills
• We lead the National Skills Academy for Creative & Cultural, a network of creative business and training providers.
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ccskills.org.uk
Skills Sector Councils
25 operating across UK and within specific sectors.
Tasked with:
• Reducing skills gaps and shortages• Improving productivity• boosting the skills of their sector
workforces• improving learning supply.
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ccskills.org.uk
The National Skills Academy
• Our network of creative business and
training providers who are committed to
the provision of high quality creative
education and training, apprenticeships
and careers advice
• Together, we’ve created over 3,500
Creative Apprenticeships in the UK since
2008, and we’re delivering a further 6,500
jobs in the next two years.
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ccskills.org.uk
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ccskills.org.uk
• Our campaign to create 6,500 jobs for
young people
• Over 900,000 young people currently
unemployed in the UK
• We believe that the creative industries
have the capacity and capability to
create 50,000 new jobs and lead the
economic recovery in the UK.
Building a Creative Nation
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ccskills.org.uk
• The creative industries generate £70,000 a
minute for the nation
• 66,900 creative businesses
• Over 800,000 workers
• £26 billion contribution per year for the UK
economy
• 94% employ less than ten people
• 85% employ fewer than five people
The UK’s creative industries
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ccskills.org.uk
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020100
105
110
115
120
125
130
135
Creative and cultural industries employment UK total employment
Creative and cultural industries GVA UK total GVA
Year
Gro
wth
(%
) over
10 y
ear
peri
od
Forecast employment and economic growth
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ccskills.org.uk
• 60% educated to level 4 and above
• 10% of the workforce aged 16-24
• 170,000 under/post graduate learners per year
The creative workforce
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ccskills.org.uk
ICT Skills Other Marketing/Advertising/PR Technical Business Development0%
5%
10%
15%
20%
25%
30% 27% 26%
14% 13% 13%
Specific skills gaps (% of businesses)
Skills gaps in the creative industries
37% of businesses identify specific skills gaps in their current workforce
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ccskills.org.uk
Tenacious and multi-skilled workers with portfolio careers
• Better careers guidance for start-ups, freelancers and SMEs
• Work experience opportunities
• Vocational training
• Business incubation and support
Growing the creative industries: what’s needed
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ccskills.org.uk
Careers guidance: Creative Choices
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Work experience: live environments
• Royal Opera House Design Challenge
• Gazelle Colleges: developing innovative new learning models and partnerships with business
• Pantrepeneur competition • Market Maker Experience• Gazelle Learning Company• Big Student Takeover
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ccskills.org.uk
• The Gazelle Learning Companies: live working environments with students as partners in the company
• “Work-ready” students
• Employers shape the design and delivery of the learning outcomes
“Recognisable entrepreneurial colleges, working strategically with Local Enterprise Partnerships, students and employers to develop entrepreneurial capacity, can offer a different and significant contribution to the economic and entrepreneurial ecosystems of local communities.”
- Fintan Donohue, CEO, Gazelle Global
Work experience: live environments
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Vocational training: paid internships
• Support those who are registered unemployed
• Encourage fair and open recruitment
• Culture of unpaid internships endemic
• 170,000 arts and design students each year
many prepared to work for free
• The arts see themselves as exempt from the law
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Vocational training: apprenticeships
• Open up entry routes for non-graduates
• Address entry level skills gaps
• Closer working relationships between education and industry
• Mainstream option for employment
• Spearheading a shift in recruitment culture, away from reliance upon unpaid workers and towards a more responsible and more sustainable model.
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ccskills.org.uk
Business incubation and support
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ccskills.org.uk
Young people need a combination of core skills and broader personal and enterprise capabilities.
Providing this is the responsibility of educators, employers, and policy makers:
• Educators: integrate into local economy ecosystems; incorporate real work environments
• Employers: directly engage with the training of future workforce; work in collaboration with
educators
• Policy makers: provide more support for small businesses, especially by subsidising the wages of
apprentices and by incentivising good recruitment practices
• Young people: practise becoming enterprising. This includes seeking out the best advice, guidance
and experience outside of the prescribed education system.
Creative entrepreneurship
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ccskills.org.uk
Pauline Tambling, Joint CEO, Creative & Cultural Skills
@NSApaulinet
@CCSkills
We’re building a creative nation. Join the campaign. #CreativeNationUK
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