Target group Why did we choose this group?
• Research
• 55 up to 65 years old
• Motivation
• Keypoints in behavior
Human insights Special things that came out
• Online searching for answers 84% (Source : Nederlandse Patiënten Consumenten Federatie)
• Open for new technology
• Focused on their health (especially teeth)
• People remember just 50% of what doctors tell them (Source : SeniorenNet.be)
Statistics The facts don’t lie
(Source : SeniorenNet.be)
Statistics The facts don’t lie
(Source : SeniorenNet.be)
Value propositions What will we
promise?
• Product : Take care of your teeth safe and easy at home
• Value proposition : More control over your health
Our concept What did we make?
And our concept is ….
Everything under control!
Everything under control!
• What is it?
• Smart- Reacts on user- Notification for scanning
Everything under control!
• Technologies
Animation of the sonicare toothguard
Marketing How to put it on the market?
• contact the potential customers
• Where and how?- Dentist- Insurance- Shops
Philips Value of this product for theme
• Connection with Philips
• Advantages
• Designed for its user- interface
The end
Thank you for your attention