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WelcomeTo KFC
PRESENTATION
M.Shahbaz Maraj Roll#26
M.Ahsan Roll#80
Alia Mehmood Roll#82
M.Afzal Roll#73
Adnan Ashfaq Roll#22
Group Members
KFC
History• One man operation• Starts in 1930 by Harland Sanders the founder of KFC• Named as the dining area "Sanders Court & Cafe."• In 1939 "Sanders Court & Café” was rebuilt named as
KFC.• In 1960, 190 KFC franchisees and 400 franchise units in
the U.S. and Canada.
Cupola
. “The KFC business in Pakistan will be a part of this
entity,” stated the Cupola Group.• Cupola holds the master franchise rights to operate KFC
in Pakistan since1999.
KFC in Pakistan
• 63 outlets working in Pakistan• North Region including Lahore, Rawalpindi and
Islamabad (Punjab).• South Region including Karachi and Hyderabad
(interior Sindh).
http://www.kfcpakistan.com
Departments of KFC
• Marketing Department• Finance Department• Operation Department• HRM Department• Quality Control Department
Prepared by Humayun Khalid
Marketing Department
• All Planning tools for marketing• Under Marketing Manager• Use of 4 P’s (Product, Price, Place,
Promotion) and Extended P’s (Physical Evidence, People and Process)
• Basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing.
Prepared by Humayun Khalid
Finance Department
• Provides close support the business manager on the financial implication of business strategies.
• All final accounts of business transactions.
• Finance Department analysis the business results and prepares the monthly and quarterly review of business operations.
Operation Department
Under Operation Manager.
Following operations and functions.• Cooking• Cleanliness• Administration of restaurant.• Complaint • Handling of the customers • Daily order to procurement Department • Day to day demand forecasting • Daily lectures to crew people • Trained the employees
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HRM Department
• Under HRM Manager• To provide highly qualified and competent
employees to organization.• Reviewing application form• Interviewing applicants• Inducting new employees• Appraising employees performance• Make a decision about the employees
training • Provide a career advice to subordinates
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Quality Control Department
Under Quality Manager• Monitoring the quality weight, strength,
consistency, color, taste, reliability, finish.
• Differentiate the organization from the competitors
• No compromise on quality standards
Planning
• First pillar• Strategic Plans
Increase its market worth value of the market and its market share.
• Operational PlansInclude launching of a new product to change or innovate its product line for the customers.
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Planning objectives
To expend our organization in all over the Pakistan.To create and build superior quality for our
customers.To follow Marketing Mix Strategies.To Generate Superior financial return for KFC and
KFC’s employees.
Menu Plans
• KFC offers different types of products
Mighty Zinger
Zinger Burger
Chicken burger
Chicken Mania etc..
Marketing Mix Plans
Four P’s of Marketing MixProductPricePlacePromotion
Marketing Mix
Product
Price
Place
Promotion
Customers comes again on batter service
Prepared by Humayun Khalid
Prepared by Humayun Khalid
Reward System
• Employees are motivated.• KFC also reward their employees in terms of
promotion, incentive, payoff free meals depending on the level of the employee and how much they perform their job well.
• Bounces are given to the employees on the basis of "My growth body" points. If the person has 5 points he or she can get benefits in term of financial bonuses.
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HR manager control all activities into following ways
• Feed forward control• Feedback control• Concurrent control• External control• Employee discipline system• Financial control• Purchasing control• Inventory control• Statistical control
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Feedback Control
• Done by the supervisor of the branch or the assistant manager.
• Through comment cards, general interviews of employees about KFC management behavior and other related issues.
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Questions and Answers.
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Thank You!
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So it’s the time to decide which one you would
choose!!!
Prepared by Humayun Khalid
Prepared by Humayun Khalid
OR
Prepared by Humayun Khalid
Prepared by Humayun Khalid
ALLAH HAFIZ
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